Ranking Factor - Privacy Policy
-
Hello there,
Do you think Google looks at privacy policies as a ranking factor especially when websites use analytics that record a user's entire session?
Obviously a small factor like this would only have a minor impact on website performance but I am curious to know if it's actually in the algorithm.
-
Agree totally with Gerd. If they were a ranking factor, many sites could potentially be penalized for duplicate content as many of them are boilerplated. Toss this into google to see the amount of dupes:
Like most website operators, company collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. company purpose in collecting non-personally identifying information is to better understand how company visitors use its website. From time to time, company may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.
-
Not the bots, but if your site undergoes a manual review, "trustworthy signals" such as existence of company contact details, privacy policy, terms and conditions and any security seals will certainly provide more credibility.
I don't thank the content of any policies will have any relevance (it's impossible for reviewers to know legal constructs across every country in the world).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blocking Standard pages with Robots.txt (t&c's, shipping policy, pricing & privacy policies etc)
Hi I've just had best practice site migration completed for my old e-commerce store into a Shopify environment and I see in GSC that it's reporting my standard pages as blocked by robots.txt, such as these below examples. Surely I don't want these blocked ? is that likely due to my migrators or s defaults setting with Shopify does anyone know? : t&c's shipping policy pricing policy privacy policy etc So in summary: Shall I unblock these? What caused it Shopify default settings or more likely my migration team? All Best Dan
Reporting & Analytics | | Dan-Lawrence0 -
Can 500 errors hurt rankings for an entire site or just the pages with the errors?
I'm working with a site that had over 700 500 errors after a redesign in april. Most of them were fixed in June, but there are still about 200. Can 500 errors affect rankings sitewide, or just the pages with the errors? Thanks for reading!
Reporting & Analytics | | DA20130 -
Rankings UP, rankings DOWN - why?
Last week, I had 14 keywords go up and less than 5 go down. I was so thrilled! Except this week, I had 10 go up and 14 go down! How can I figure out what is going on? I am up and down 30+ spots with Google. I'd really like to stay up. My site is pretty new, just a few months. I am still fiddling around with settings trying to follow all the advice I read. (robot meta tags, title tag) I didn't change any content in the last week. Does SEOmoz analyze the ranking data?
Reporting & Analytics | | dealblogger0 -
What will you do when seeing the rank and traffic are dropping?
No black-hat SEO strategy was adopted, so we suppose it's not a penalty, but ranks and organic traffics are dropping. What will you do in this situation? And how long it takes for you to make sure it's not a normal flux, but something wrong happens on your site? Thanks in advance
Reporting & Analytics | | JonnyGreenwood0 -
Why did my home page fall off of google rankings?
My home page at www.smt-associates.com has been ranked well for various key word phrases for years. I've tried to optimize it for the search "Crystal Lake CPA Firm" and it always had ranked number 1-2. Now it doesn't even rank in the top 5 pages (actually I don't know which page it falls on). I did an on-page report card and it has an A rating. So, what is preventing Google from ranking my home page on page 1? There's not that much competition so this should be an easy ranking for me. I don't know how ling this has not been listed, but I did modify my site about 12-18 months ago with a new WP theme. Could the theme be the problem?
Reporting & Analytics | | smtcpa0 -
Google.co.uk & Google.com difference of ranking
How can our website rank on page 3 in google.co.uk and yet it ranks on page 20 for the same keyword on google.com? This doesn't seem to affect our competitors though and its only our site that is being affected/penalized.
Reporting & Analytics | | dobersby0 -
Why is Benetton ranking with tracking parameters?
For this search: https://www.google.com/search?q=benetton&pws=0 I see the following URL ranking #1 http://www.benetton.com/?utm_source=centrum.sk&utm_medium=listing Why is this happening? I could likely figure it out but I'm busy so I was hoping someone could dig around and let me know 🙂 Anyone? Incidentally, Benetton is in the middle of a massive campaign at the moment so it's strange timing for them to have this showing up and screwing with their GA tracking... EDIT: I should clarify, Benetton is not a client - I don't know anyone who works for or with them. I'm just curious why this is showing up. cmNWx.png
Reporting & Analytics | | TomCritchlow1 -
Differences in keyword rankings in Google and Bing and Yahoo
Hi there, We have some keywords that are ranked so far apart on the search engines its puzzling. For example we have keywords ranked at say 10, 9, 7 etc on Google, not in top 50 on Bing or Yahoo. Stuff like that. Surely the algorithms can’t be that far apart? Is this indeed normal? Does anyone have the same issues? Thanks
Reporting & Analytics | | inhouseninja0