Backlinking post penguin
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Does anyone have any effective strategies about how to backlink for a new website. I'm just really cautious of this new penguin update and don't want to submit to too many directories or do anything that will get penalised, seen as the website is new.
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Hey Brian
There is really no such thing as a bad strategy, just low quality and overly aggressive ones.
You want to win difficult links rather than build easy links and focus on quality over quantity. You want links from topically relevant sources and ideally, whilst you can build links, you want to inspire them if possible (easier said than done).
The usual strategies apply, write great content, network with other bloggers, try to get people talking about things that you do. Guest posting still has some legs, as does outreach but you need to have something for people to link to.
Guest posting seems to be something people are migrating towards as a safe strategy so it is worth pointing out that this is not a magic bullet approach, if you go low quality, it is really just article marketing so go after those hard to win links and sure, flesh it out with some good but not always triple A stuff but be careful with quality and anchor text ratios and you should be okay.
Some further thoughts on guest posting and anchor text ratios:
Safe Anchor Text Ratios for for Link Building
Hope that helps!
Marcus
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