Help Selecting Home, Category, Product Page Keywords
-
Hi folks,
I read the beginners guide (a couple times, haha) but I have some questions on specific keyword selection for pages on our site. We make natural skin care products. Goat milk soap is our flag ship product and we make about 15 different varieties. For the moisturizers, we have normally at most two different kids (two body lotions, two body butters, one facial moisturizer, etc).
My questions are:
What keywords should I select to optimize the home page for? Should these be broad keywords like "natural skin care"? We've never tried to rank for things like this before because they are highly competitive. Or should they be specific keywords? Specific keywords would compete with our own product pages I think, which is not good, right?
What page should I select to optimize for the term "goat milk soap"? Since we make many varieties, I'm inclined to optimize the "category" page for the term "goat milk soap", and optimize the individual product pages for variations on it (e.g. "lavender goat milk soap"). Does that make sense?
This site is a brand new site for us and we've done practically zero SEO work on it so far. I'm just kinda getting into SEO. So I'm just trying to figure out a good strategy before I begin. If you want to check out the site its http://alabu.com. Any suggestions on a general SEO strategy are greatly appreciated.
Thanks,
Hal
-
Hi Cyrus,
Thanks so much for the help, and thanks for the title examples I think you've set me on the right track now!
Kindly,
Hal
-
Hi Hal,
Great questions - thanks for writing in.
In addition to optimizing your pages for specific keywords, there's one more thing you want to consider - What's the best title you can write to get both clicks and conversions?
If you have a brand new site, it's unlikely you're going to rank very high for a competitive term, but you want to get the most out of every impression that the search engines give you. This is even more important on the homepage as it will likely get the most impressions.
If goat milk soap is your flagship product, it might be wise to work it into your homepage, although it doesn't nessarily have to be front and center.
Let's take your existing title....
**Truly Natural Moisturizers & Skin Care Products | Alabu Skin Care**
1. The first thing I notice is "Skin Care" twice, which is probably unnecessary.
2. I like the "Truly Natural" - it's something I might click, although I think there's room for improvement
3. Let's see if we can add Goat's Milk Soap
So some possibilities:
"Obsessively Natural Skin Care Products & Goat Milk Soap | Alabu"
The problem with this one is it moves the target keywords too far to the end, where they have less effective power.
"Alabu Goat Milk Soap & Skin Care Products - Truly Natural"
Now it feels like we're getting somewhere. I'm sure you can improve it way beyond this, but you get where I'm going.
As for your second question, which page to optimize for Goat Milk Soap, I think you're right on the money wanting to optimize your category page for the broad term, and get more specific with the category pages. Keep in mind Google may or may not follow your wishes. You may get a stubborn product page that ranks for what you intended your category page for, or vice versa. You'll have to experiment. Inbound links and anchor text play a large roll in the final determination.
Hope this helps! Best of luck with your SEO!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword optimisation
I have a few questions regarding keywords that we are wanting to optimize on our site. This may be a bit basic so if this had already been answered elsewhere let me know. Question 1: How many time can I refer to the one word on different pages on the site ? Is there any rules around this? In theory the keywords we are looking to include will be relevant to these pages. **Question 2: ** Should I use different variation of the key word or is the one variant fine? Question 3: Looking at the search terms people use from google analytics to get to our site, there is a lot of people using the phrase “sliding windows New Zealand. Should I write this on the page exactly as “sliding doors New Zealand “ or is “sliding doors” fine? Its just that the former phrase doesn't really work with our communication. I look forward to your advice!
Keyword Research | | aplnzjune180 -
My home page doesn't rank for its brand keyword
I'm wondering why my website www.travelnasia.com home page URL does not rank in the top 50 for the brand keyword "travelnasia". Does this indicate a problem? A page linking to my site ranks at No 1. A domain listing for my site ranks No 2. A SiteJabber review of my site ranks No 3. My own privacy page ranks #4 and my Contact Us page ranks No 5. My home page is nowhere to be seen in the top 50. It does rank #1 for the qualified domain "travelnasia.com", just not for the unqualified domain. I just don't know what to make of that. My competitors all seem to rank #1 for their brands, so I'm not sure why I don't at least rank in the top 50 for mine.
Keyword Research | | Gavin.Atkinson0 -
Best Tools for Keyword Research?
Hi guys, Please share your best and recommended tools for keyword research. Thanks in advance.
Keyword Research | | KLLC0 -
Top keywords
Hi, Where can I get a reliable list of the top 1000 keywords searched for over the last few months or 2012 or whatever? Thanks
Keyword Research | | jwdl0 -
Keyword limit??
So is it right we are only allowed 300 keywords across all campaigns? if this is right how are we suppose to work with this? is there a way to make it higher?
Keyword Research | | OasisLandDevelopment0 -
Is it considered spammy to have multiple pages on the same site optimized for the same keyword?
Is it OK to keyword-optimize multiple pages for the same keyword? Is it beneficial, hurtful, or not a major factor either way?
Keyword Research | | 406lucy0 -
Confirm my thoughts for this keyword
I'm working with a local kitchen remodeler. In reviewing the organic keyword searches for the last month I notice the word "kitchens" appearing in the top 10 keyword searches. Since I know we aren't ranking for the term "kitchens" I dug deeper. A handful of the searches are from the local area but most are one occurence of searches from cities across the US and the world. My surmise is that because there are 2.2 million searches for kitchens every month we just happen to be scraping enough of these searches, irrelevant as they are to our client, to make it look like an important keyword. Most of the visitors using this keyword are gone in seconds. Just wanted some folks to confirm what I'm thinking - that "kitchens" showing up in our top 10 keywords list is a bit of a red herring - and we should focus on more localized keyword searches.
Keyword Research | | DenverKelly0 -
How can I find a page ranking?
On the ranking page Seo Moz displays words/pages in the top 50. How can you find where that word/page is ranked if it's below 50 and say up to 200?
Keyword Research | | lindsayjhopkins0