Yahoo and Bing, what do they want?
-
My websites rank very well from Google searches, but not so well with Yahoo and Bing. What do these search engines want?
-
Hi Kristopher, ultimately Bing/Yahoo have the same end goal as Google - to give the searcher the highest quality search results so that they continue to use that service. However the methods they use to evaluate the quality of results and achieve this goal do differ. Of course search engine algorithms are something of a "black box", but here are two common beliefs about the differences between Bing/Yahoo and Google:
- Bing probably use SERP CTR and SERP bounce as a ranking factor. It's therefore really important to evaluate meta descriptions and page titles as well as quality of landing pages. http://www.stonetemple.com/search-algorithms-and-bing-webmaster-tools-with-duane-forrester/
- Bing probably puts more focus on social than Google. http://techcrunch.com/2012/10/21/beyond-their-10-blue-links-googles-and-bings-search-strategies-take-different-paths/
Aside from this, major ranking factors on both Google and Bing include inbound links, on-page optimisation, website structure and quality.
Good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A client rebranded a few years ago and doesn't want to be associated with it's old brand name. He wishes not to appear when the old brand is searched in Google, is there something we can do?
The problem is there was redirection between the old branded site and the new one, and now when you type in the name of the old brand, the new one comes up. I have desperately tried to convince this client there is nothing we can do about it, dozens of news articles crop up with the two brands together as this was a hot topic a few years ago, but just in case I missed something I thought I'd ask the community of experts here on Moz. An example for this would be Tyco Healthcare that became covidien in 2007. When you type tyco healthcare, covidien crops up here and there. Any ideas? Thanks!
Intermediate & Advanced SEO | | Netsociety0 -
My client wants to change domain name... Redirect help!
Hello, I have a client who wants to change domain names. The site is designed using WordPress, there are many plugins that will redirect links but they have to be same domain links. When I change the domain I would like to redirect all the old links to the same pages on the new url. How do I accomplish this? The plugin redirection or Yoast will not allow a redirect from one domain to another. Thanks for any help on this matter. I have 200+ Urls to redirect.
Intermediate & Advanced SEO | | donsilvernail0 -
I'm updating content that is out of date. What is the best way to handle if I want to keep old content as well?
So here is the situation. I'm working on a site that offers "Best Of" Top 10 list type content. They have a list that ranks very well but is out of date. They'd like to create a new list for 2014, but have the old list exist. Ideally the new list would replace the old list in search results. Here's what I'm thinking, but let me know if you think theres a better way to handle this: Put a "View New List" banner on the old page Make sure all internal links point to the new page Rel=canonical tag on the old list pointing to the new list Does this seem like a reasonable way to handle this?
Intermediate & Advanced SEO | | jim_shook0 -
301 or 404 Question for thin content Location Pages we want to remove
Hello All, I have a Hire Website with many categories and individual location pages for each of the 70 depots we operate. However, being dynamic pages, we have thousands of thin content pages. We have decided to only concentrate on our best performing locations and get rid of the rest as its physically impossible to write unique content for all our location pages for every categories. Therefore my question is. Would it cause me problems by having to many 301's for the location pages I am going to re-direct ( i was only going to send these back to the parent category page) or should I just 404 all those location pages and at some point in the future when we are in a position to concentrate on these locations then redo them with new content ? in terms of url numbers It would affect a few thousand 301's or 404's depending on people thoughts. Also , does anyone know what percentage of thin content on a site should be acceptable ?.. I know , none is best in an ideal world but it would be easier if there we could get away with a little percentage. We have been affected by Panda , so we are trying to tidy things up as best at possible, Any advice greatly appreciated? thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
Dropped Out of Google and Bing
I am helping with a site that at one time I had on page 1 for Google/Bing. Site started to slip in rankings, then someone else did a makeover of the store and botched things by renaming pages, having errors in pages (multiple head/body), mismatch page names from sitemap, etc. Site slipped to page 4/5. I righted things, fixed duplication using canonicalization, made some other changes. Now site is gone completely from Google/Bing for desired keyword. No penalties. Site still shows if do search on domain name. Site is www.plussizeplum.com (plus size lingerie, sorry), keyword target is plus size lingerie. Anyone have any clues, tips, etc on why we fell off the face of the earth? Page Authority/Domain Authority are both comparable to most of the page 1/2 sites for same thing. Thanks for any advice.
Intermediate & Advanced SEO | | dlcohen0 -
Bing Ranking Factors
I have a site and we rank very competitively on Google, but we would like to increase our exposure on Bing and Yahoo. I was wondering if anybody might have some tips or pointers for increasing your ranking on Bing. Also, if anybody knows of any Bing ranking guides or top ranking factors for Bing that would be very useful too. Thanks, Jason
Intermediate & Advanced SEO | | Jason_3420 -
Bing Disappearance Act - SERPs gone/extremely reduced for no apparent reason
Around November 23rd/25th - SERPs on Bing largely disappeared for my website. I did a site relaunch with new optimized content and proper redirects on November 12th. How can I tell if my site has been blocked by Bing? How long does a sitemap take to be indexed by Bing? Is this is a normal practice for sites that seem to have massive amounts of new content on Bing? Funny thing is things have only gotten better on Google which I know is unrelated but it's funny how Bing makes things so easy yet so difficult! Would appreciate any thoughts, help, etc. on my Bing disappearing act. domain: www.laptopmd.com
Intermediate & Advanced SEO | | LMDNYC0