Looking to increase the quality of our backlinks with a press release: Business wire or Prweb?
-
Hello all!
We are looking to increase the quality of backlinks to our new website www.unitedfitnessmarketing.com and wondering which service would be more beneficial. Care to share any preferences or advice? We have been live for about 3 1/2 months now. We are in a tough niche to find related backlinking websites. We are in the health club marketing consulting field. I just paid for a business.com listing but was thinking a quality press release would give me more juice. My competitors have used free press release services so I'm thinking I could easily one-up them and gain some ground in the rankings. Leaning more towards business wire b/c it's a berkshire hathaway company but would like more input.
Thanks!
-
Thanks Chad,
We are learning with the backlinks. I made some misteps with manual directory submissions at the beginning but I think we are building a good mix now. I'll take a look at vocus but unless I'm doing pr's on recent marketing campiagn results, I doubt the it would make sense for us. Was hoping for more input on the trust flow that would be associated from a BRKA company like Business Wire.
Thanks for the input!
Mike
-
Thanks Daniel,
Always nice to make new connections in our field and great website btw! I'll send you an email on the prweb but I was really hoping to get more feed back on Business Wire. There is another who targets some of my keywords and has used prweb but his market is more like yours. Marketing to personal trainers... I'm targeting club owners. The main purpose of the press release is to obtain quailty backlinks from trusted sites to increase my trust flow metric and all the perks that come with it. My email is [email protected]
Thanks!!
Mike
-
Hi, Mike:
This is very much my niche. I am the former editor-in-chief of the CrossFit Journal and have acted as a web consultant to CrossFit gyms, the Personal Trainer Development Center at www.theptdc.com., several fitness authors and experts, and some equipment manufacturers.
I agree that press releases can be be an effective strategy -- but only as part of a diversified link portfolio. I have used both PR Web and Marketwire, and think PR Web has the edge in the fitness space due to a superior distribution list in this niche. I currently have a bulk subscription to PR Web and could offer you a very attractive price on a per release basis.
But first things first. I would suggest you consider your overall link-building strategy before jumping into press releases. There is probably low-hanging fruit -- including niche directories and guest blogging opportunities -- that could be plucked first.
Feel free to email me at [email protected] to discuss fuirther.
-
Mike,
Our company uses Vocus( which owns PRweb) about 2-3 times per week. In the past we have used other PR release services but have found this has been the best. Vocus is a annual paid service ( a bit pricey 5K) but considering it allows you to send out 1 press release a day which I would not recommend, the largest benefit is that the service allows you to send your press release directly to new editors emails, magazine etc. This service has gotten out products in Southern Living and a few other magazines- which is priceless.
Make sure you goal is to create awareness rather than quality backlinks- make sure your press release are something people actually want to know about- then the natural process of high quality backlinks will come.
Good luck.
Chad
-
Thanks Any on the blog and catagory recommendations! This is helpful. We do offer blog on our site but never considered different sources other than health club blogs or fitness marketing related blogs. Not many health club blogs I could write on as many of our clients have just a basic website. My business.com listing will be live in 24-48 hours and its under gym equipment. I wasn't to pleased with the subcatagory at first but if your suggestion holds weight with google, it opens up more possibilities for us as far as catagories go. As far as the business.com listing I've done my homework and I just can't see how it would hurt me after analyzing my competitors backlinks. But still your business.com comment scares me.
Thanks!!
Mike
-
First, tread carefully with Business.com as I know of companies that pulled out of there after Panda hit them and reports that they had seen a drop in terms of rank. Basically, if you are going for generic directories, try and find ones in your niche.
As for which service to use, I don't actually use PR services myself so can't offer any real input here, but do hear good things about PRWeb.
One thing to also remember, if you are looking to build backlinks, you need to diversify, but not to the point where the site has no meaning to your industry. For example, you could quite happily look for blogs and sites that sell fitness equipment, fitness food, bikes, climbing equipment and even diet websites - it is all related at some level and Google will know this.
You might be surprised just what you can turn up.
Andy
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I disavow bad Backlinks of my website. If, I create Backlinks again, those websites. Did that again become count in my Backlinks?
Hi, all please tell me. If I disavow bad Backlinks of my website. If, I create Backlinks again, those websites. Did that again become count in my Backlinks?
Intermediate & Advanced SEO | | sourav60 -
Does sharing same Business Name affect Google ranking?
Hey guys, We have been working for a client who is offering graphic design work almost 2 months. It is a new business and let's say the business name is ABC Graphic Design. So far all the pages are indexed, we built natural links through local directories, blog postings on relevant niche blogs and social media. We optimised the content and meta tags like we always do. However, none of the target keywords appear on the first 10 pages. This is quite odd considering we had a client who was doing the same business and we managed to show some progress in the first 2 months. We did some research and noticed that there are 2 ABC design websites with similar domain names and offering same services. They have nothing to do with my client and they are located in overseas. When i search ABC Graphic Design, the results show other companies instead of my client. My question is whether having a similar business name would affect the ranking. Obviously the other 2 websites have longer history and better ranking. Any suggestions?
Intermediate & Advanced SEO | | owengna0 -
Cleaning up backlinks and changing URLs
Currently we are performing very poorly in organic clicks. We are a e-commerce site with over 2000 products. Issues we thought plagued us: Copied Images from competitors Site wide duplicate content duplicate content from competitor site Number of internal links on a page (300+) Bad backlinks (2.3k from 22 domains and ips) being linked to from sites like m.biz URLs URLs are abbreviated, over 50% lack our keywords Lack of meta descriptions, or too long meta descriptions Current State of fixing these issues: 50% images are now our own Site wide duplicate content near 100% completed Internal links have been dealt with Rewrote content for every product 90% of meta descriptions are fixed From all of these changes we have yet to see increase in traffic...10% increase at best in organic clicks. We think we have penalties on certain URLs. My question for the MOZ community is what is the best way to attack the lack of organic clicks. Our main competition is getting 900% more clicks than us. Any more information you need on the topic let me know and will get back to you.
Intermediate & Advanced SEO | | TITOJAX0 -
Changing business name from keyword to brand name, what are the effects on SEO?
I think it's best to give you an example to illustrate what I'm asking here. Current Brand Name: Keyword Driven Brand Name (keyworddrivenbrandname.com) New brand Name: KDBN (kdbn.com) What will the effects of this change be. I'm slightly worried that we have lots of links with the anchor text "Keyword Driven Brand Name" and we rank very well for terms like "Keyword Driven" and "Brand Name". I guess what I'm asking is, do we need to go and change all those anchors to KDBN and will this upset our search rankings. Or do we leave the existing anchors? But will Google see this as over-optimised anchor text and penalise our website? Decisions decisions! Also, should we leave the old brand name in our title tags, at least for the transitional period, i.e. KDBN | Targeted Keyword | Keyword Driven Brand Name Any help with this would be really appreciated, Many thanks
Intermediate & Advanced SEO | | Townpages0 -
Would a .co.uk Website Looking to Rank in Baidu Require a Internet Content Publishing License?
Bit of a specific one, but if there's anyone that can help it's you guys. If a .co.uk website is looking to rank in Baidu with a .co.uk/cn subdirectory, would we require an Internet Content Publishing License? Taking a step back, it might be there's two parts to my question: How likely is it a .co.uk. could rank in Baidu, with simplified Chinese language content? In order to have a chance of ranking, would we require an Internet Content Publishing License?
Intermediate & Advanced SEO | | ecommercebc0 -
Will blocking urls in robots.txt void out any backlink benefits? - I'll explain...
Ok... So I add tracking parameters to some of my social media campaigns but block those parameters via robots.txt. This helps avoid duplicate content issues (Yes, I do also have correct canonical tags added)... but my question is -- Does this cause me to miss out on any backlink magic coming my way from these articles, posts or links? Example url: www.mysite.com/subject/?tracking-info-goes-here-1234 Canonical tag is: www.mysite.com/subject/ I'm blocking anything with "?tracking-info-goes-here" via robots.txt The url with the tracking info of course IS NOT indexed in Google but IT IS indexed without the tracking parameters. What are your thoughts? Should I nix the robots.txt stuff since I already have the canonical tag in place? Do you think I'm getting the backlink "juice" from all the links with the tracking parameter? What would you do? Why? Are you sure? 🙂
Intermediate & Advanced SEO | | AubieJon0 -
Local Business schema / markup
What markup should local businesses employ on their website? I'm aware of the newer schema.org markup but does Google still use rich snippets, geotags, etc.?
Intermediate & Advanced SEO | | BryanPhelps-BigLeapWeb0 -
Page load increases with Video File - SEO Effects
We're trying to use a flash video as a product image, so the size increase will be significant. We're talking somewhere around 1.5 - 2mb on a page that is about 400kb before the video. So the increase is significant. There is SEO concern with pages peed and thinking perhaps having the flash video inside an iframe might overcome the speed issues. We're trying to provide a better experience with the video, but the increase in page size, and therefore speed, will be significant. The rest of the page will load, including a fallback static image, so we're really trying to understand how to mitigate the page load speed impact of the video. Any Thoughts?
Intermediate & Advanced SEO | | SEO-Team0