Keyword search filter in Google Adwords: broad? exact? phrase?
-
Hello all
I am working in my website and analysing the potential best keywords for the SEO (post/page name and url path name).
1. I am using Google Adwords. Any other tool you would recommend?
2. Which selection should I make in the Google Adwords Keyword Tool in order to know the monthly global searches of the keywords I should target?
Exact? Phrase? Broad?
For instance,
KEYWORD SEARCH:"Information about Madrid"
BROAD MATCH: 300,000
EXACT MATCH: 1,500
Te potential of the keyword is 300,000? 300,000 searches are undertaken on a month that contains that sentence and its variations? Or the relevant keyword potential is the exacta match traffic?
Thank you very much!
Antonio
-
When you are looking at your keywords, you can't miss it, it's to the right of the big, green "Add Keywords" button.
-
where do I find the keyword details drop down?
-
I use broad match for about 0.3% of my keywords. I tend to use both phrase and exact for each keyword. Is you use phrase, make sure to the "keyword details" drop down to see what terms are being used so that you can create some new exact matches and negative keywords. Exact matches seem to have a better quality score on the whole.
-
You also have another match type called 'Broad Match Modifier ' which is a match type in between phrase and broad.
-
Hi Antonio,
I've seen great results from all match types, and usually get the best results from a combination of the three plus some negative keywords. Good keyword research is vital to make sure you're not wasting time and budget on undesirable keywords. For example, if your keyword is "Madrid information", selecting broad match type could result in your ad showing for search queries like "information technology Madrid" or "Information on the University of Madrid."
Exact match type is generally the "safest" option, as your ad will only be triggered the phrase you've selected and nothing else. However don't be afraid to experiment with phrase and broad - you can set your bids lower to make sure you're not wasting unnecessary budget. Then monitor keyword performance closely and use the data to hone your adgroups (pausing keywords that aren't working, increasing bids on the ones that are, expanding your keywords, adding negative keywords etc.)
Good luck!
-
Hello Antonio!
1. I strongly recommend you to complement Google Adwords Keyword Tool with Ubersuggest. Try it at http://ubersuggest.org/
2. Yo should select the exact match, it reflects the potential of the keyword. The broad match contains variations of the keyword you cannot imagine.
I hope to be useful to you.
Greetings from Spain.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Indexed Pages Different when I perform a "site:Google.com" site search - why?
My client has an ecommerce website with approx. 300,000 URLs (a lot of these are parameters blocked by the spiders thru meta robots tag). There are 9,000 "true" URLs being submitted to Google Search Console, Google says they are indexing 8,000 of them. Here's the weird part - When I do a "site:website" function search in Google, it says Google is indexing 2.2 million pages on the URL, but I am unable to view past page 14 of the SERPs. It just stops showing results and I don't even get a "the next results are duplicate results" message." What is happening? Why does Google say they are indexing 2.2 million URLs, but then won't show me more than 140 pages they are indexing? Thank you so much for your help, I tried looking for the answer and I know this is the best place to ask!
Intermediate & Advanced SEO | | accpar0 -
How to get product info into Google Search Result box
Hi, in the last couple of weeks I get more and more search results with a product and prices of retailers below (see sample attached). Are there Schema parameters one could use to have a bigger chance to appear there? Thanks in advance Dieter Lang 0EYJtRJ
Intermediate & Advanced SEO | | Storesco1 -
Google not taking Meta...
Hello all, So I understand that Google may sometimes take content from the page as a snippet to display on SERPs rather than the meta description, but my problem goes a little beyond that. I have a section on my site which updates everyday so a lot of the content is dynamics (products for a shop, every morning unique stock is added or removed), and despite having a meta description, title and receiving an 'A' grade in the MOZ on page grader, these pages never show up in Google. After a little research I did a 'site:www.mysite.com/productpage' in Google and this indeed listed all my products, but interestingly for every single one Google had taken the copyright notice at the bottom of the page as the snippet instead of the meta or any H1, H2 or P text on the page... Does anyone have any idea why Google is doing this? It would explain a lot to me in terms of overall traffic, I'm just out of ideas... Thanks!
Intermediate & Advanced SEO | | HB170 -
Page disappears from search results when Google geographic location is close to offline physical location
If you use Google to search georgefox.edu for "doctor of business administration", the first search result is http://www.georgefox.edu/business/dba/ - I'll refer to this page as the DBA homepage from here on. The second page is http://www.georgefox.edu/offices/sfs/grad/tuition/business/dba/ - I'll refer to this page as the DBA program costs page from here on. Search: https://www.google.com/search?q=doctor+of+business+administration+site%3Ageorgefox.edu This appears to hold true no matter what your geographic location is set to on Google. George Fox University is located in Newberg, Oregon. If you search for "doctor of business administration" with your geographic location set to a location beyond a certain distance away from Newberg, Oregon, the first georgefox.edu result is the DBA homepage. Set your location on Google to Redmond, Oregon
Intermediate & Advanced SEO | | RCF
Search: https://www.google.com/search?q=doctor+of+business+administration But, if you set your location a little closer to home, the DBA homepage disappears from the top 50 search results on Google. Set your location on Google to Newberg, Oregon
Search: https://www.google.com/search?q=doctor+of+business+administration Now the first georgefox.edu page to appear in the search results is the DBA program costs page. Here are the locations I have tested so far: First georgefox.edu search result is the DBA homepage Redmond, OR Eugene, OR Boise, ID New York, NY Seattle, WA First georgefox.edu search result is the DBA program costs page Newberg, OR Portland, OR Salem, OR Gresham, OR Corvallis, OR It appears that if your location is set to within a certain distance of Newberg, OR, the DBA homepage is being pushed out of the search results for some reason. Can anyone verify these results? Does anyone have any idea why this is happening?0 -
Google penalty or what???
Hi, we have a blog site xxxxxxxxxxx.es, that yesterday dissapear from google ranks all of a sudden it only appears if you write xxxxxxxxx.es I have checked gogle webmaster tools and there are no manual actions, no messages. Also, we don't have much links pointing to this site. Webmaster tools show only 319 links. We don't understand what have happenned. Never see something similar. What do you think? Any help would be appreciated. How do you proceed in this cases? It doesn't seem to be a link problem. How do you know what kind of penalty do you have? Thank you. Update: Hi, the domain is www.crearcorreoelectronico.es I have check the majestic seo, ose, and wmt and get the links. We have some links that are not good, but are automatic ones, that some portals generate. Maybe is something related with the content. I don't know Thanks
Intermediate & Advanced SEO | | teconsite1 -
Monthly Searches from Google Keyword Planner
I've used Google Adwords, Google Analytics and competitors keywords to compile a master list. I'm now looking to evaluate metrics on the keywords / phrases / long tail phrases. My question is this ... Based on Googles use of Geo Targeting, would I be better to evaluate metrics (Avg. Monthly Searches, Competition, Avg CPC) based on United Kingdom or my local city (I only operate in my local city). I am looking to use the results to redesign my website. I will use the favorable keywords / phrases / long tail keywords to implement a new menu, new content page creation, articles, etc. Thanks Mark
Intermediate & Advanced SEO | | Mark_Ch0 -
Google disavow tool
I have an algorithmic penalty on one of my websites. I never received a notification of a manual penalty in GWMT and even sent in a reconsideration request 6 months ago ad they told me their were no manual penalties on the website. I have cleaned up my link profile and what I could not clean up I sent in using the Google disavow tool a few days ago. I've heard to just wait if it's algorithmic or should I send in another reconsideration request for disavow links tool?
Intermediate & Advanced SEO | | MarkHIggins0 -
Blocked from google
Hi, i used to get a lot of trafic from google but sudantly there was a problem with the website and it seams to be blocked. We are also in the middle of changing the root domain because we are making a new webpage, i have looked at the webmaster tools and corrected al the errors but the page is still not visible in google. I have also orderd a new crawl. Anyone have any trics? do i loose a lot when i move the domainname, or is this a good thing in this mater? The old one is smakenavitalia.no The new one is Marthecarrara.no Best regards Svein Økland
Intermediate & Advanced SEO | | sveinokl0