Looking for a good example of local pages done right
-
I am looking for a company or two that serves customers in multiple regions and has their site set up in the best possible way to target those areas.
I would like, if possible, to see an example of a company that has an address in each area served, and one that only has one base location, but travels to serve customers.
-
Hi Again,
I recommend one page per physical address. So, if you've got 3 offices in a single city, that equals 3 pages.
-
What if a city has multiple addresses in that area. One page for that city or a new page for each location within the city?
-
Hi Webfeat,
I'm very happy with the way this project turned out (I wrote the copy) for a storage facility in Canada. As you will see, each location has its own page, with totally unique content and NAP for each of the 3 locations:
Here's another client of mine that I've begun working with to develop a set of unique pages for each of the cities his carpet cleaning company serves:
http://www.eminentcarpetcleaning.com/
The site isn't ideal at this point, but it does show the method of beginning to build out city landing pages in the In Your City section.
The thing to remember is that Google is always going to see a business as being most relevant to its city of location, so typically, what you are going for with brick-and-mortar businesses is local rankings and what you're going for with service radius businesses is organic rankings for the service cities...but the success of this method is dependent on a) competitiveness of the vertical and b) client budget.
Hope this helps and maybe other will add some more.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
2 pages competing
Hi all, My website currently has 2 pages that address the theme 'property investment in manchester' or 'buy to let manchester'. https://www.knightknox.com/developments/manchester/ https://www.knightknox.com/investments/manchester I am a bit concerned that we are competing against ourselves for these keywords. In my opinion the /investments page provides better content, but the /developments page ranks higher in Google. What do you think would be the best course of action?: Leave as is Merge the contents of both pages Redirect the /developments to /investments Or something else? Any ideas welcome. Thanks
Intermediate & Advanced SEO | | brian-madden0 -
Fresh page versus old page climbing up the rankings.
Hello, I have noticed that if publishe a webpage that google has never seen it ranks right away and usually in a descend position to start with (not great but descend). Usually top 30 to 50 and then over the months it slowly climbs up the rankings. However, if my page has been existing for let's say 3 years and I make changes to it, it takes much longer to climb up the rankings Has someone noticed that too ? and why is that ?
Intermediate & Advanced SEO | | seoanalytics0 -
Competing with doorway pages
Hi all, it's my understanding that 'doorway pages' are bad practice. However, when googling for the services that our company offers, along the lines of '[service] [location]', businesses turn up in Google SERPs that outrank us purely with doorway pages. Take this as an example: https://www.google.co.uk/search?q=seo+dorking One of the results is this company who seem to rank for pretty much every town modifier: https://prioritypixels.co.uk/seo-agency-dorking/ If you look at their sitemaps you'll see thousands of these pages: https://prioritypixels.co.uk/page-sitemap16.xml All the content is slightly different but broadly speaking it is very similar. It seems that, in the short term, we can't compete with this company but we could if we employed the same tactics. So my question is: is what they are doing really risking a penalty? b1Lpp5
Intermediate & Advanced SEO | | Bee1590 -
How many links to the same page can there be for each page?
I need to know if I can add more than 2 equal links on the same page, for example 1 link in the header, another in the body and one in the footer
Intermediate & Advanced SEO | | Jorgesep0 -
Page 1 Reached, Further Page Improvements and What Next ?
Moz, I have a particularly tricky competitive keyword that i have finally climbed our website to the 10th position of page 1, i am particularly pleased about this as all of the website and content is German which i have little understanding of and i have little support on this, I am pleased with the content and layout of the page and i am monitoring all Google Analytics values very closely, as well as the SERP positions, So as far as further progression with this page and hopefully climbing further up page 1, where do you think i should focus my efforts ? Page Speed optimization?, Building links to this page ?, blogging on this topic (with links) , Mobile responsive design (More difficult), further improvements to pages and content linked from this page ? Further improvements to the website in general?,further effort on tracking visitors and user experience monitoring (Like setting up Crazyegg or something?) Any other ideas would be greatly appreciated, Thanks all, James
Intermediate & Advanced SEO | | Antony_Towle0 -
Page Count in Webmaster Tools Index Status Versus Page Count in Webmaster Tools Sitemap
Greeting MOZ Community: I run www.nyc-officespace-leader.com, a real estate website in New York City. The page count in Google Webmaster Tools Index status for our site is 850. The page count in our Webmaster Tools Sitemap is 637. Why is there a discrepancy between the two? What does the Google Webmaster Tools Index represent? If we filed a removal request for pages we did not want indexed, will these pages still show in the Google Webmaster Tools page count despite the fact that they no longer display in search results? The number of pages displayed in our Google Webmaster Tools Index remains at about 850 despite the removal request. Before a site upgrade in June the number of URLs in the Google Webmaster Tools Index and Google Webmaster Site Map were almost the same. I am concerned that page bloat has something to do with a recent drop in ranking. Thanks everyone!! Alan
Intermediate & Advanced SEO | | Kingalan10 -
Sounds too good to be true?
Hi all, Speaking to an SEO company at the moment about doing some link building for me but I just can't shake this suspicion that they are a bunch of cowboys. My budget is £1000/month and they are promising 500-1000 high quality links/month. Common sense dictates that surely that would trigger an unnatural link building pattern and at £1-2 /link doesn't sound like they are going to be quality. Is there any scenario where these figures might stack up. Personally I think it's bullshit but thought I'd check it out before telling him to piss off. Thanx
Intermediate & Advanced SEO | | Mulith0 -
Good category pages - do you have examples?
Hello all. Currently doing a major update to my e-commerce website which sells tractor spare parts. I would like to optimize the category pages, which feature the parts from a particular manufacture of tractor parts. Does anyone have good examples of well optimized product page which do not have a detrimental effect on the visual quality of the site? It is important to see the products. The best I have found is: http://www.simplyelectricals.co.uk/ but I sure a better solution must exist Thanks David
Intermediate & Advanced SEO | | DavidLenehan0