Off page SEO
-
Our off-page SEO efforts include the following minimum on a monthly basis. Can anyone help with the relative merits of these, which are useful, which aren't and whether for instance you would substitute more of one for less of another?
On a per month basis
- 7 social bookmarks
- 30 Website directory submissions
- 4 guest blog posts
- 3 press releases
- 8 blog posts (on 2 dedicated wordpress blogs)
- 4 articles published in high ranking article directories
- 3 social profile with links/blog comments on .edu/.gov with links/classified ad links
- 1 slideshare presentation with links
Many thanks in advance.
-
I agree. As a link building method, social bookmarking is bad. As a method to drive buzz and get exposure and links for awesome content, Reddit and similar tools can be great. Reddit, StumbleUpon, and similar tools are not really social bookmarking sites, either.
-
I'm going to agree with all of what Adam Thompson said, less the social bookmarking part. Social links can be valuable as they can lead to an influx of traffic (depends on the content obviously). Reddit can be particularly powerful.
-
My suggestions:
- 7 social bookmarks. Not a good way to build links.- 30 Website directory submissions. You should only submit to a few high quality relevant directories. - 4 guest blog posts. Good, if on high quality sites. - 3 press releases. Not a good way to build links, should be done to help gain press coverage. - 8 blog posts (on 2 dedicated wordpress blogs). Good, if the content is really high quality and is being shared and linked to. - 4 articles published in high ranking article directories. Not good. - 3 social profile with links/blog comments on .edu/.gov with links/classified ad links. Not good. - 1 slideshare presentation with links. Good, if it's getting shared and linked to.
-
I see you have planned to slowly poison your website in the longer run as many of the tactics are very low quality or give no positive value to the website.
If I will be at your place this will be the following plan I would have preferred. (Plan always get changed from industry to industry but I am considering this as a general plan)
- Research and gather the list of all the important and high quality directories that are relevant in your niche and get links for all (it won’t be more than 50 ~ 60).
- Find the blogs in your industry allow me to write a guest post on their blogs, shortlist the one that contain more social, traffic and DA and will target them for guest posting. 4 to 5 a month will be fine.
- 6 to 8 Posts on your own website blog (no micro sites) is great, keep the promotion plan on... writing a blog is not enough.
- 1 Slide share << go for it... no harm in it but remember it should have to have a value or else it’s like dumping your time in to waste bin.
- Manual Outreaching fir links.. This can be like link sleuthing, promoting any viral stuff that is available on your website or may be following the competitor’s links wisely.
- Press Release should not have a number... use this only when you think you have something new regarding your company that will attract users. Use it to entertain users and not get links...
I know the plan available here is not complete but still way better than the one you have! You plan give a strong feeling that it revolves around getting links (many tactics you have mentioned will offer your low quality links only.) and my plan is more towards users and targeted audience so that you get only high quality links naturally.
SEO has changed a lot not instead of building links you have to create scenarios and situations that attract links naturally.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Article Backlinks To Product Pages
I am writing a number of 500 word articles and have read that Top 10 lists are becoming more and more popular on the web. So my thoughts are to write an article about the the 'Top 10 Mens Grooming Products 2013' for example. My questions is - do I post this article on my own website with the 10 links to the product pages using the product name as 'anchor text', or post the article to somewhere like Squidoo containing the links to my product pages. Which strategy has more SEO value?
Link Building | | Ubique0 -
Your recommendation for a SEO friendly bulletin board software?
Hi there, if you set up a public bulletin board in the context of a SEO project, what product can you recommend? phpBB? A great plugin for Wordpress? ...? My requirements are complete configuration options of the relevant onsite elements, editing/moderation capability of all posts, authentication. Thanks!
Link Building | | kqkq0 -
Splitting up pages with more then a 100 links
I got a couple of pages with more then a 100 pages / links on them and thus Seomoz gives me warnings for those pages. For some categories i have over a hundred of pages. I listed all these on 1 sitemap (html) because it is a quick overview for visitors which pages there are. Is it smarter to split them up or is that pollution of the Internet (almost identical pages). If i did so i would use rel="canonical" link to the first page (the original) but is it wise?
Link Building | | JarnoNijzing0 -
Poor Links - SEO SpyGlass
Hello, I have been using a free trial of SEO SpyGlass and from what I can see we have a few low value links... Do you think we should get these removed? Is SEO Spyglass worth its money?
Link Building | | ScottBaxterWW0 -
Building separate pages for local searches
I found one of our competitors developed URLs for every state in the US. They linked all these sites back to their site and they are ranking very high for each of these states. Here are 2 examples http://metalbuildingsmississippi.com/ #1 for "metal buildins mississippi" http://metalbuildingsoklahoma.com/ #3 for "metal buildings oklahoma" these pages don't even have a PR. Would you recommend doing the same with my site, writing unique content for each URL and building links?
Link Building | | SEODinosaur0 -
External links--Does it matter which page they go to?
I'll be doing some linkbuilding in which I will be asking manufacturers of the products we sell to link back to our site. My thought was to have a single page for our "Valued Suppliers" with a badge that I would give them the embed code for. If the URL goes to a "Valued Supplier" page on our site where there are multiple manufacturers, will this help my entire site or only the page that's being linked to? Thanks in advance!
Link Building | | AC_Pro0 -
Value of Linkworthy Resource Pages
Suppose you create a great resource that links to the top 50 blogs in your industry. The blogs in your industry love it and many of them link to that page. How valuable are those inbound links? I would think some factors hurting the value of these links are that they are not pointing to an important page on your site like the home page or main category page, and the 50 links on the page dilutes the linkjuice that is passed back to the homepage. Or is the main value in making the domain's link equity stronger?
Link Building | | SparkplugDigital0 -
Site size affecting page rank?
I've noticed the sites that rank above me for certain phrases are much larger than I am. Here are the results of the 'site:' command for the top 6 results for a phrase I want to rank for (yes, I know that 'site' is not exact): 32,600 pages 8,760,000 pages (wikipedia) 684 pages 148 pages (domain name equal to search phrase) 1400 pages 120 pages (my site) Now, I appreciate that larger sites have more stuff to link to, and therefore have more juice flowing to them from external links. BUT, is it also true that they are generating lots of internal juice by having so many pages? I've looked at the PageRank algorithm and understand that the max page rank for a site (with no external links) is based on the number of pages of that site and how well linked they are). My question is: based on all the experts here, is number of pages in the site an important factor (assuming good on-page SEO), or does it really come down to number of external links (from relevant sites with appropriate anchor text, of course)? Can a small site with tons of external links rank above much larger sites? Has anyone beaten Wikipedia for a phrase they were targeting? How did you do it? Thanks!
Link Building | | scanlin0