Branded & Non-Branded Keywords
-
Dear experts,
I've setup my Branded & Non-Branded keywords in my website campaign for KanaryLuxuryWatches.com
But I feel that this is not enough, I need SEOMOZ to extract the powerful and most important keywords for me then analyze it.
How this can be done then?
Regards,
Kanary
-
ok, one question:
How can SEOMoz help me extract the most important keywords?
Ok got It!
-
Hi Mohamed,
Vahe gives a great answer to your question and you shouldn't just rely on the SEOMoz tool for your keyword monitoring, although I think the tool is great at giving an overview and I use it constantly.
You might want to consider using filters and advanced segments in Google Analytics, as it will identify keywords that are sending traffic to your site and what position they are, making it easy to do what you want. I did this after Bryan Casson produced this excellent, easy to follow post on here -
http://www.seomoz.org/blog/show-keyword-position-using-filters-and-advanced-segments
I hope this helps and adds to Vahe already good answer
-
Hi Mohamed,
The SEOMoz tool can help you extract your most important keywords, however you might feel that it is not enough due to your keyword research methodology.
To help maximise your keyword research ask yourself the following questions (credit to distilled U
1) In one sentence, what is the core business of your website?
2) How does your business make money?
3) What products or services do you offer?
4) Describe your ideal customer or target market?
5) Are your services location specific?
6) Are there any specific graphic design terms for your product/services?
If you have been able to effectively answer these questions, along with doing some competitior analysis and topical research from blogs and social media platforms, in addition to using other keyword idea tools i.e. soovle, google trends suffice to say you would have conducted thorough keyword research and built a more stronger list, then simply relying on just SEOMoz tool.
Good luck and hope this helps.
Regards,
Vahe
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords & Analytics Different Product Listing Results
Hi We have recently set up a Product Listings ad campaign via AdWords and have seen some impressive initial figures in our AdWords account. However, when viewing data from the same period in Analytics it shows completely different statistics. For example, from 1st-16th June, AdWords shows 604 clicks and 29 conversions from our Product Listings campaign but Google Analytics only shows 23 clicks and 0 conversions across the same period. Any ideas why these variations show? Is there any additional tracking code that needs to be inserted at all? Thanks
Paid Search Marketing | | instinctive0 -
PPC Keyword Phrases and Options
Sorry in advance.... I've used search on the SEOMoz site and Google but not found an exact answer to my question. I am looking at starting PPC campaign - do I need all variations of these keywords or is google clever enough to work on dashes etc... I want the keyword phrase to come up with loads of different locations. Do I need to input them all separately like I have below? 1. Keyword Sample Phrase 2. Keyword-Sample Phrase 3. KeywordSample Phrase 4. Keyword Sample Phrases 5. Keyword Sample Phrase Location 6. Keyword-Sample Phrase Location 7. KeywordSample Phrase Location 8. Keyword Sample Phrases Location Thanks in advance....
Paid Search Marketing | | JohnW-UK0 -
Broad Match Modifier: Should I use the + on the first keyword?
I am playing with Adwords and want to use the broad match modifier, however I see some examples always using the + in front of every keyword and some with with it on just the secondary keyword or more e.g. personalised +towels
Paid Search Marketing | | Towelsrus
+personalised +towels Does this give different results? And which is best practice0 -
Can you bid on trademarked keywords?
Google has various rules surrounding bidding on and using other businesses' trademarked keywords in ads. My understanding is that you can bid on the trademarked key phrases but you cannot use the in your ads. Is that correct?
Paid Search Marketing | | TheOceanAgency0 -
targeting different keywords for site
A site i am working on seakayakingdevon.co.uk, currently optimising for sea kayaking wishes to target alternative keywords such as - canoeing, canoe trips etc. more importantly rank higher than a dedicated local canoeing center site. The issue is he provides kayaking trips and courses and not canoeing but believes a a large percent of his targeted market actual mistakenly searches for canoeing when they actually mean kayaking or simply have no preference - i.e kayaks are often confused with canoes especially with people who have no preference but are more inclined to search using terms related to canoeing, canoe day trip etc. As his site is geared to what he actually provides, I have advised that he would struggle to target such terms as he has no content relating to canoeing and risks the overall ranking positions and SEO efforts for sea kayaking terms.( As these would have to be diluted and would no longer relate to the actual page content.) What method could he deploy without sacrificing the sea kayaking optimisation? I realise he could optimise the site and content for both but question just how successful this would be when compared with the loss of dedicated sea kayaking audience. Is it really worth targeting keywords for service he doesn't provide? On a separate note the site is doing reasonably well since optmisation for localised serch terms but would like to target a wider UK audience as well i.e. tourism to the area. thanks
Paid Search Marketing | | Bristolweb0 -
Could longtail keywords really produce up to 80% more organic traffic long-term?
I was listening to a podcast on site visibility's website and they were discussing www.hittail.com which is a piece of software which analyzes lists your
Paid Search Marketing | | whitbycottages
visitor stream in real-time and provides actionable list of precisely which
keywords the website should be targeting to dramatically grow your organic
search traffic using long tail key words. The say they can come up with a list of long tail keywords which the
website could easily rank for hopefully straightaway in the top five positions
on Google and other search engines by creating a blog post are some relevant
content. Or you could use the information to form some anchor text links etc They say it's possible to produce up to 80% more traffic organically
once you are aware of which keywords are being overlooked by the website and
then produce the relevant content. The theory is that most people focus on the high traffic short tail
keywords and overlook the long tail keywords and I got to admit I actually fall
into that category unfortunately. Anybody uses particular website? And what is your experience of targeting the
longtail keywords have they produce good results ?0 -
Keyword domains for AdWords - duplicate content an issue
Hi guys, A client of mine has bought a raft of keyword domains for use in an AdWords campaign. This isn't my area of expertise, hence the question. They have a hosting account which can host an unlimited number of domains. Can they set up the domains with the same content on each site and then use AdWords to drive traffic to the sites? I've suggested they can use rel="canonical" to specify that the preferred site is the main site of the company which should bypass the duplicate content issue. Is this the best way to host the sites or is there a better alternative? Thanks in advance, Brendan.
Paid Search Marketing | | brendanbelladesign0