Will a timed 301 redirect work for Googlebot?
-
Our client is changing brand names and domain names. We know we need to 301 redirect the old domain, but for marketing reasons we want people to see a short message saying that the brand has changed and that they will be redirected.
Example:
| |
Our concern is how, or if, Googlebot will intepret the redirect. Will this accomplish our SEO objective of moving the value of the page to the new domain, or do we need to do just a plain old fashioned 301 redirect and not even let the page load?
Thanks for your help.
-
Thank you Kane.
I know the message isn't going to be permanent, but I imagine that the client would want it on there for perhaps several weeks.
-
Option 1:
One option would be to set up a normal 301 redirect and have a pop-up message on the new site that explains the branding change to all new visitors.
Option 2:
Another solution would be to set up all 301 redirects to forward to the new URL + a tracking parameter, such as http://www.newdomain.com?redirected=true.
You could then instruct Google to ignore the tracking tag by (A) not displaying the parameter in the canonical tag, and (B) telling Google to ignore the parameter via Google Webmaster Tools.
You should be able to display a message when that parameter is present, and when they click through to another page on the new site, it can go away.
A variation on this would be to do the same thing and use normal Google Analytics UTM tracking parameters. Google will definitely know to ignore those and you should be able to display a popup based upon those as well
Theoretically option 2 shouldn't cause any problems. In an ideal world, you would test this first.
--
There are probably other options that would work - but those two come to mind first.
Does this message need to be permanent or is the client ok with leaving it up temporarily?
--
In case you haven't already, take a look over the rest of Google's suggestions on migrating the domain: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=83105
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can new content be added to a url which has a 301 redirect?
I am working on a site which is currently being redesigned. The home page currently ranks highly for relevant search terms, although on the new site the content on this page will be removed. The solution I was considering, to preserve rankings, was to move the content on the home page to a new url, and use a 301 redirect to help preserve rankings for that particular page. The question I have therefore, is am I able to add new content to the home page, and have this page freshly indexed accordingly? Any thoughts or suggestions would be most welcome. Thanks, Matt.
Technical SEO | | MatthewA0 -
Site Penalized - 301 Redirect Question
Hello, We have a website that was penalized roughly two years by Google for "Unnatural Links"... We are experiencing a lot of problems with this site, completely unrelated to the penalty or SERPS, and we're debating doing a 301 Re-direct to another site we own that is totally clean and has no "Unnatural Links". If we do a 301 from the penalized site to our alternative website, will there be any cross-contamination? Will the penalty carry over to our other site? Please let me know what you guys think. Thanks
Technical SEO | | Prime850 -
Does 301 redirect of old filenames still work?
I have gone through several revisions of my site. We used to have only static pages in HTML. I had search-engine-optimization.html changed to seo-philippines.html changed to /seo-philippines/ I 301 redirected all of them whenever I change the filenames. This is in the course of 6 years worth of link building and I'm wondering if this has an effect because our rankings go down everytime we do this.
Technical SEO | | optimind0 -
301 redirects
Hi, I am a working on a new web site, and I want to redirect all the urls of another site (on a different host) to this one. According to both hosts it is "impossible" to do this for all urls. I don't believe that to be the case, but how do I do this? And, should both sites be hosted on the same server first?
Technical SEO | | vibelingo0 -
301 redirecting some pages directly, and the rest to a single page
I've read through the Redirect guide here already but can't get this down in my .htaccess I want to redirect some pages specifically (/contactinfo.html to the new /contact.php) And I want all other pages (not all have equivalent pages on the new site) to redirect to my new (index.php) homepage. How can I set it up so that some specific pages redirect directly, and all others go to one page? I already have the specific oldpage.html -> newpage.php redirects in place, just need to figure out the broad one for everything else.
Technical SEO | | RyanWhitney150 -
Using DNS & 301 redirects to gain control over a rogue site
I'd appreciate peoples' views on the following please. We have been approached by a client whose website does not rank # 1 for their own distinctive brand name due to this position being taken by a site they had developed for them by an affiliate some years back. The affiliate's site is clearly seen by Google as the definitive site for the brand - being older, having more links & in both Yahoo & DMOZ. The relationship has soured with the affiliate & the client wants to take control of the affiliate site & have it 301 redirect to the 'real' brand site. The affiliate won't cooperate (funny that). However whilst the client doesn't have control over the affiliate's website, they do own the domain. Given this, it seems that an option is to temporarily create a 1 page website on another server, change the affiliate website domain DNS settings to point to this, & in turn have that 301 re-direct to the client's website. This is a bit of a round about approach, but necessary because the affiliate won't directly 301 the site they control - despite the client owning it. (As I say the relationship has soured). If you think there's a better alternative approach to this problem (aside from litigation), I'd appreciate hearing it please. Thanks.
Technical SEO | | SureFire0 -
200 Redirects for SEO instead of 301
We are working with a company on re-platforming our website. On a call yesterday they outlined a strategy to use 200 redirects for our top keywords instead of 301s. I am not familiar with this type of redirect and was wondering if anyone could provide some more insight.
Technical SEO | | EvergladesDirect0 -
301 redirects inside sitemaps
I am in the process of trying to get google to follow a large number of old links on site A to site B. Currently I have 301 redirects as well a cross domain canonical tags in place. My issue is that Google is not following the links from site A to site B since the links no longer exist in site A. I went ahead and added the old links from site A into site A's sitemap. Unfortunately Google is returning this message inside webmaster tools: When we tested a sample of URLs from your Sitemap, we found that some URLs redirect to other locations. We recommend that your Sitemap contain URLs that point to the final destination (the redirect target) instead of redirecting to another URL. However I do not understand how adding the redirected links from site B to the sitemap in site A will remove the old links. Obviously Google can see the 301 redirect and the canonical tag but this isn't defined in the sitemap as a direct correlation between site A and B. Am I missing something here?
Technical SEO | | jmsobe0