How does a good link portfolio look like ?
-
I have been reading a lot about bad links and unnatural links on these forums, but i m not sure how a good back link portfolio looks like, can some point me to the right direction ? maybe with some examples,
what is the one most important factor for a good quality link ?
thanks
-
There are many factors involved but, at a high level, a bad link profile as detected by Google's Penguin algorithm is one with a high percentage of keyword anchor text links.
The way most natural links are created is to copy and paste a link. For example, a link to this Q&A thread is: http://www.seomoz.org/q/how-does-a-good-link-portfolio-look-like. When site owners create links to their own site, they often try to take advantage of Google's algorithm by using specific keywords such as good link thread.
When you take a site which sells watches and you look at the profile and see most of the links are URLs with some occasional anchor text links thrown in, that would be a more natural profile. When you see most of the links use anchor text such as "best watches" or "cheap watches" that indicates a high likelihood of manipulation.
There are numerous other aspects of a good or bad link. Some criteria to consider:
-
the PR of the linking page
-
the number of links on the linking page
-
the position of the link (in content is best whereas a footer link would offer less value)
-
the anchor text
-
the relevance of the linking site to the target page
You can go to Open Site Explorer and examine the backlink profile of good sites such as Google and the New York Times, then compare it to some spammy sites. You will see the difference quickly.
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reddit LInks
Are Reddit links worthwhile? I hear they are sometimes follow and sometimes not follow. Also what about links verses self links? I'm pretty handy with reddit so I can probably make content that would actually be upvoted a lot. Let me know, thanks.
Link Building | | RafeTLouis1 -
What are inbound links worth after Panda and Penguin, since a site ranks for the NATIONAL keyword "outdoor furniture" with ONLY 7 INBOUND LINKS!?!?
ARE INBOUND LINKS TODAY ALMOST WORTHLESS??!!? After having been the KING of SEO, down to the toilet? Today I got a great sample from a fellow SEO professional showing a site, rockymountainfurniture.com rank for "outdoor furniture" with ONLY 7 INBOUND LINKS FROM 3 DOMAINS and a domain trust of 14!!!! ON A NATIONAL, VALUABLE, HIGH QUERY VOLUME KEYWORD!! I was stunned, but is this the "NEW SEO WORLD" we live in, so we should skip spending hundreds of hours on link building? There are over 32 different types of inbound links but this is much MORE than a radical change, this is turning SEO as it was up-side-down. Any input, thoughts, ideas?
Link Building | | yvonneq0 -
Which Links to Disavow!
We just took over SEO for a new client who is being penalized for a bad link profile. They've asked Google to reconsider multiple times, and Google still claims that the links are bad. Because of this, and because I don't have direct access (logins, etc.) to what the former SEO did, I am considering using the disavow links tool. The most obvious links to disavow are a group of almost 1000 links that come from the same forum. However, when viewing the links on this forum they actually seem natural. People are reviewing the product (ipod cases), both negatively and positively. While this could have been an SEO tactic for link building, I don't want to disavow these links if they're not the problem, even though this domain is the source of almost all the low-quality links. Another site that has more than 200 links is Askives. Do any of you have experience with links from Askives, or removing these links? Thanks again!
Link Building | | newwhy0 -
Multiple Links from High Ranking Site Vs. Links from Multiple Domains - What's More Important?
I understand it is important to get links from many quality domains. Currently, I do have links from top domains (PR, Trust) and it I can get more from (high rank) pages on these same domains. Would it be better to focus on expanding my reach (find additional domains to link from) or to continue to build links from the current domains I have a connection with? What is weighted more? I realize doing both is important, but trying to figure out how to best use my time. Thanks! David
Link Building | | DWill0 -
OSE shows links on sites but can't find links
Hi mozzers, I'm cleaning up our backlink profile and looking up anchortexts in OSE. I downloaded and selected one anchortext. However when I go to the sites OSE found, I can't find the links. I look in the source code and onpage keywords. Is it because of my lack of skills that I can't find the links 🙂 or isn't OSE working properly.
Link Building | | StephWeigert0 -
Adding a link section - good or bad?
Hi all, I am currently thinking about adding a link section to my site. In 2010 I released a new version of the site, where one of the main differences to the old site was that a link section was left out. Now i see in webmaster tools that a lot of old links are still indexed but has a 500 error. My question is: 1. Will my site in general benefit from having a link sections with relevant links for the users - in terms of SEO? 2. Will my site benefit from creating a link section and having all the old link section URLs in google redirected to the new section? Best regards, Rasmus
Link Building | | rasmusbang0 -
Links on the same keyword
When is linking from one particular keyword to much. At what point could link building from one keyword be considered spam and potentially delist a site ? Is it possible for a site to be delisted for having to many links from the same keyword ? Heard linking from the website name is more important following recent changes. I try and link from a selection of 3 to 4 keywords. Thanks for your help
Link Building | | onlinemediadirect0 -
Does anyone know of any good link building companies??
Hi there, Does anyone know of any good link building compnaies that will link build for you ? I am happy to supply PR Conent, but be great to find a company that can link build for me Any help guys would be great... Thanks Gareth
Link Building | | GAZ090