Fixing a website redirect situation that resulted in drop in traffic
-
Hi,
I'm trying to help someone fix the following situation: they had a website, www.domain.com, that was generating a steady amount of traffic for three years. They then redesigned the website a couple of months ago, and the website developer redirected the site to domain.com but did not set up analytics on domain.com. We noticed that there was a drop in traffic to www.domain.com but have no idea if domain.com is generating any traffic since analytics wasn't installed.
To fix this situation, I was going to find out from the developer if there was a good reason to redirect the site. What would have prompted the developer to do this if www.domain.com had been used already for three years? Then, unless there was a good reason, I would change the redirect back to what it was before - domain.com redirecting to www.domain.com. Presumably this would allow us to regain the traffic to the site www.domain.com that was lost when the redirect was put in place.
Does this sound like a reasonable course of action? Is there anything that I'm missing, or anything else that I should do in this situation?
Thanks in advance!
Carolina
-
Hey Carolina,
Jarno has nailed it.
Just on a side note, if you want to see the traffic for http://domain.com your web developer should be able to supply you with the server logs which will tell you similar stats to regular analytics.
This is achievable because log files record requests to a server. Google Analytics record requests for pages with the Analytics code installed.
Hope you can sort it
Iain - Reload Media
-
Thanks for the suggestion about using www.compete.com! I'll check it out.
-
Thank you, Jarno! This is what I suspected; I just wanted to make sure I was on the right track and not overlooking anything.
-
Carolina,
I'm with Jarno. As for traffic to domain.com for the past 3 months, you might take a look at www.compete.com - while not perfect, it may give you an idea if the non-www domain was receiving traffic.
-
Carolina,
that sounds like a normal way to go, yes. If you used www.domain.com before i would definitely use it again. No only is it known by people perhaps but also for all the link juice (links pointing to your website) that were build to www.domain.com instead of domain.com. And i would urge them to install analytics on it as soon as possible.
Since it is new design site (no new content?) and the site has been redirected to another subdomain (www. is also a subdomain..) Google could possibly see this as a new website which in turn could mean that it could rank more difficult over time. This is not per se the case but it could happen.
I would urge the developer to undo the redirect immediately, and let him install analytics.If you do this you should be in the right direction again.
kind regards
Jarno
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can redirect URL website also shown on the google ranking? and higher than the original website?
can redirect URL website also shown on the google ranking? and higher than the original website? For example, I create URL B which redirect to website A, and do good SEO on URL B, can URL B rank higher than my original website A?
Technical SEO | | HealthmateForever0 -
Drop in Indexed Page + Organic Traffic
Hey Moz Community, I've been seeing a steady decrease in search console of pages being indexed by Google for our eCommerce site. This is corresponding to lower impressions and traffic in general this year. We started with around a million pages being indexed in Nov of 2015 down to 18,000 pages this Nov. I realized that since we don't have around 3,000 or so products year round this is mostly likely a good thing. I've checked to make sure our main landing pages are being indexed which they are and our sitemap was updated several times this year, although we're in the process of updating it again to resubmit. I also checked our robots.txt and there's nothing out of the ordinary. In the last month we've recently gotten rid of some duplicate content issues caused by pagination by using canonical tags but that's all we've done to reduce the number of pages crawled. We have seen some soft 404's and some server errors coming up in our crawl error report that we've either fixed or are trying to fix. Not really sure where to start looking to find a solution to the problem or if it's even a huge issue, but the drop in traffic is also not great. The drop in traffic corresponded to lose in rankings as well so there could be correlation or none. Any ideas here?
Technical SEO | | znotes0 -
How to fix an 803 error?
Error Code 803: Incomplete HTTP Response Received How can I fix this error?
Technical SEO | | netprodjb0 -
Websites that scroll....forever....
I'm seeing more and more websites that have all their content on one page. I came across www.otbthink.com today and am wondering if I'm missing something here. I ask this because I am trying to figure out how to link to their copy writing portion of their website. I have a client that is in their area and needs someone to do some copy writing work for them. All the content there is being served through css. The search engines will see it but how do you optimize for this sort of site? How do you link to a particular section of this site? Am I missing something obvious here? Thanks.
Technical SEO | | DarinPirkey0 -
Website Speed
What are the top 10 ways to reduce page loading times and speed up a website?
Technical SEO | | casper4340 -
Redirecting website page to another
Hi there one of my old pages on my site is currently ranking for a phrases that I want to rank for on a new page I created. My old page from 1 year ago is ranking for 'Property Management Training' (it's a blog post dating 2011) I have cretaed a new main Page on my site and would like to rank for 'Property Management' as it's more relevant. What is the best suggestion to keep my ranking but have people go to my new page? 301 redirect old page to new page? Thanks,
Technical SEO | | daracreative1 -
Portfolio website: reciprocal backlinks and redirects
My company specializes in website design and development, and as such, the portfolio section on our website has lots of links to websites we've built. Generally, the way that we do this is that our portfolio sections links to URLs with a naming scheme as follows: http://ourcompany.com/client1 which is either a redirect to http://client1.com if the site is still up, or a version hosted on our website (http://ourcompany.com/client1) if the client is no longer hosting their site. In addition, most of our client sites contain a reciprocal link back to ourcompany.com, usually with the text "Website design and development by OurCompany". I have two questions about this arrangement: Might the reciprocal backlinks from the client sites be affecting the SEO results for ourcompany.com? I know that reciprocal backlinks can be occasionally problematic. If I do a search for "site:ourcompany.com", I'll get results for all of the client sites that we're hosting at http://ourcompany.com/client1, because I haven't excluded them in robots.txt. Of course, the content of these sites has little to do with that of our company, because we have a diverse array of clients and none of them do web design and development (which is the content focus of our site). Might this seemingly unrelated content be affecting our results? Should the client sites be excluded in robots.txt or via nofollow? Thanks very much!
Technical SEO | | fdepino0 -
Geo-Redirection
Our client has two almost identical sites targeting: Australia (www.mysite.com.au) Rest of World (www.mysite.com) Currently they have splash page on www.mysite.com asking users to select: Australia Rest of World (redirects to: www.mysite.com/home) I'm thinking they should get rid of slash page and simply auto detect if user on www.mysite.com is based in Australia and serve a message "Do you want to visit our .com.au site. It's not helped by the fact the .com site appears to get served ahead of .com.au iin australia as both sites are hosted in US. Looking to change this! Thanks in advance for your help!
Technical SEO | | steermoz70