Launching 20 new URLs to branch out from a multi brand website. How do I make sure the rankings stay?
-
I have a client with a multiple brand website currently. The site has landing pages and directories for each of its 20 brands under one URL. The plan is to build 20 separate brand websites with new domains and have the old content redirect to its corresponding new URL. The problem that I envision is being able to successfully carry all of the existing indexed content over while only using 301 redirects and submitting the new domains to Webmaster tools. Has anyone done this in the past successfully and do you have any recommendations?
-
Thanks for your reply. Unfortunately this decision was made before my involvement.
-
So, you are going to blow all of your domain authority by dividing it into twenty pieces?
If you are doing this to get keywords in your domain or manufacture links from one site to another then this is a very bad idea.
I would be grinning if one of my competitors was doing this.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Highly ranked pages to new domain?
Hi everyone! We are ranked #1 for about 30 product pages at www.oldsite.com/product1 and we are wanting to move about 30 of those pages to a new site www.newsite.com/product1 (new domain and hosting - which we own). What is the best way to do this? I'm confused if you recreate those pages on the new domain vs. ftp move them, 301 re-directs, etc. Looking for the things we must do and the sequence to do it all, etc. Thanks so much!
Intermediate & Advanced SEO | | Jamesmcd030 -
Weird meta description for website launch
Hi all, We just launched a new website: http://www.allwatchapps.com/ There is no link yet, but everything seems allright in google webmaster tools: everypage seems to be indexed, and content keywords are good. However, when I search for "allwatchapps" in google, I got a meta description for the homepage: 26 mai 2014 - Contact. : + 33 (0)6.33.27.78.63 : [email protected] : Grenoble - Lyon - Chambéry - Annecy - Paca - Paris ... It is the date of the page, which I want to disable (where does it com from?! I use Yoast SEO plugin and didn't find the option), and the footer contact info, why is that?... Thanks, best, Benoit.
Intermediate & Advanced SEO | | 2MSens0 -
Moving career site to new URL from main site. Will it hurt SEO for main page?
For one of our clients we are building a career site and putting it under a different URL and hosting service (mainly due to security concerns of hosting it under the same host and domain). almost 100% of the incoming traffic to their current career section (which it is in a sub-folder) receives traffic for branded keywords (brand + job/career/employment), that is, there are no job position specific keywords. The client is now worried that after moving the site, the inbound traffic to the main site will be severely affected as well as the SERP results. My questions are, will the non-career related SERPs be affected? I don't see how will they be but I could be wrong If no, how could we reassure her that the SEO to the main site wont be affected? are there any case studies of a similar case (splitting part of the website under a new URL and hosting service?) Thank you for your help. PS: this is my first post so please forgive me if this has been asked before. I could not find a good response.
Intermediate & Advanced SEO | | rflores0 -
Dropped ranking - new domain same IP????
We dropped ranking late last year for our site, so decided to start over with a new domain. However we didn't change IP address. Would this cause any issues???
Intermediate & Advanced SEO | | jj34340 -
If we remove all of the content for a branch office in one city from a web site, will it harm rankings for the other branches?
We have a client with a large, multi-city home services business. The service offerings vary from city to city, so each branch has it's own section on a fairly large (~6,000 pages) web site. Each branch drives a significant amount of revenue from organic searches specific to its geographic location (ex: Houston plumbers or Fort Worth landscaping). Recently, one of the larger branches has decided that it wants its own web site on a new domain because they have been convinced by an SEO firm that they can get better results with a standalone site. That branch wants us to remove all of its content (700-800 pages) on the current site and has said we can 301 all inbound links to the removed content to other pages on the existing site to mitigate any loss to domain authority. The other branch managers want to know if removing this city-specific content could negatively impact search rankings for their cities. On the surface it seems like as long as we have proper redirects in place, the other branches should be okay. Am I missing something?
Intermediate & Advanced SEO | | monkeeboy0 -
If I had an issue with a friendly URL module and I lost all my rankings. Will they return now that issue is resolved next time I'm crawled by google?
I have 'magic seo urls' installed on my zencart site. Except for some reason no one can explain why or how the files were disabled. So my static links went back to dynamic (index.php?**********) etc. The issue was resolved with the module except in that time google must have crawled my site and I lost all my rankings. I'm nowher to be found in the top 50. Did this really cause such an extravagant SEO issue as my web developers told me? Can I expect my rankings to return next time my site is crawled by google?
Intermediate & Advanced SEO | | Pete790 -
New server update + wrong robots.txt = lost SERP rankings
Over the weekend, we updated our store to a new server. Before the switch, we had a robots.txt file on the new server that disallowed its contents from being indexed (we didn't want duplicate pages from both old and new servers). When we finally made the switch, we somehow forgot to remove that robots.txt file, so the new pages weren't indexed. We quickly put our good robots.txt in place, and we submitted a request for a re-crawl of the site. The problem is that many of our search rankings have changed. We were ranking #2 for some keywords, and now we're not showing up at all. Is there anything we can do? Google Webmaster Tools says that the next crawl could take up to weeks! Any suggestions will be much appreciated.
Intermediate & Advanced SEO | | 9Studios0 -
Question about "launching to G" a new site with 500000 pages
Hey experts, how you doing? Hope everything is ok! I'm about to launch a new website, the code is almost done. Totally fresh new domain. The site will have like 500000 pages, fully internal optimized of course. I got my taticts to make G "travel" over my site to get things indexed. The problem is: to release it in "giant mode" or release it "thin" and increase the pages over the time? What do you recomend? Release the big G at once and let them find the 500k pages (do they think this can be a SPAM or something like that)? Or release like 1k/2k per day? Anybody know any good aproach to improve my chances of success here? Any word will be apreciated. Thanks!
Intermediate & Advanced SEO | | azaiats20