Has anyone done any testing on LinkedIn Endorsements to see if they are of any SEO value?
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Hi,
Has anyone done any testing on LinkedIn Endorsements to see if they are of any SEO value? It is so easy to endorse a persons skills, it seems to devalue the credit given. But, if it is adding any SEO value, why not?
Thanks so much,
Donna
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I think things like LinkedIn Endorsements have an effect that is outside the sphere of SEO in one sense. What you are achieving is social proof - other people saying you are good at something in particular.
That being said, your LinkedIn page has a static URL and can be optimised for keywords and if your endorsements include the things you want to be found for then that can help you rank personally.
E.g. if you put in 'Martin Oxby SEO' then you get my blog first and second is my LinkedIn page. Not that high volumes of people put that in, it's just for illustration!
So it's more about your personal branding and identity on the internet. So go get those endorsements, but see it as having other types of value - and optimise your Linked In page so that it definitely includes the things you want to personally be associated with.
Hope this helps.
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