Multiple 301 Redirects for the Same Page
-
Hi Mozzers, What happens if I have a trail of 301 redirects for the same page?
For example,
SiteA.com/10 --> SiteA.com/11 --> SiteA.com/13 --> SiteA.com/14I know I lose a little bit of link juice by 301 redirecting.
The question is, would the link juice look like this for the example above?100% --> 90% --> 81% -->72.9%
Or just 100% -----------------------------------------> 90%Does this link juice refer to juice from inbound links or links between internal pages on my site?
Thanks!
-
You can certainly edit an existing 301 redirect to point to a new location, Zora. Obviously you want to do this as little as possible, but there's nothing against doing it to to fix the otherwise ridiculously long redirect chain.
The "permanent" part of a 301 is the fact that it tells the search engine to consider that the original URL's page will never be needed again and only keep track of the new URL. Whereas a 302 temporary redirect says "the original page will be coming back at some point, so keep it in the index".
Paul
-
Thanks for the reply Paul.
I'm a little confused here:
"Change old Page A redirect to Page C" Ideally that is what I would like to do, but is it even possible to change a 301 redirect? I thought it was called permanent for a reason. -
_If you are redirecting Site A to Site B to Site C and finally to Site D, I it is highly unlikely that the link juice and authority of Site A will be passed onto Site D. Moreover, it will increase page loading time significantly and it is certainly not adding any value to users’ experience. If the purpose is not to lose a single visitor, you can get them redirected to final website individually.
Site A 301 to Site D
Site B 301 to Site D
Site C 301 to Site DLet me know what you think about this. _
-
In my experience, the "juice" loss is cumulative, Zora. In addition, too many 301s in a row and eventually the search engines will quit following the request. On top of that, too many redirects and you may lose the referrer information, plus each redirect slows the eventual page load.
It's very seldom necessary to chain that many redirects though. Let's say you 301-redirect page A to page B. Later page B gets removed and you now want page A and page B to point to page C. You would have to create a new redirect for B to point to C, but you would also go back to the original page A redirect and change it to also point directly to page C, thereby avoiding the double redirect.
So:
Page A 301 redirect to Page B
Page B deleted and content move to Page C
New Page B 301 redirect to Page C
Change old Page A redirect to Page C
So now A and B both point to C without A needing to go through B to get there. One hop for each.
Make sense?
Paul
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirects to relative URLs not absolute a problem?
Hi we recently did a migration and a lot of content changed locations see: https://d.pr/i/RvqI81 Basically, the 301 goes to the correct location but its a relative URL (as you can see from the screenshot) rather than absolute URL. Do you think this is a high priority issue from an SEO standpoint, should we get the developer to change the redirects to absolute? Cheers.
Intermediate & Advanced SEO | | cathywix0 -
Pages that did NOT 301 redirect to the new site
Hi, Is there a tool out there that can tell me what pages did NOT 301 redirect to the new sites? I need something rather than going into google.com and typing in site:oldsite.com to see if it's still indexed and if it's not 301 redirecting.. I'm not sure if screaming frog can do that. Thanks.
Intermediate & Advanced SEO | | ggpaul5620 -
Can I undo 301 redirects to purchase site
A website I am thinking of buying has 301 redirected all pages on his site to one page that explains the site is closing down. If I tell him to change the 301 to 302s will I be able to recover the old pages on the site and keep the authority, rankings and link power of the old pages and not the "Closing page"? Is all i have to do is undo the 301 redirects and everything will go back to how the site was before the 301s were in place? Or will I lose all the link power on individual pages because they already transferred to the "Closing page"? Thanks!
Intermediate & Advanced SEO | | atomiconline0 -
301 redirect subdirectory to new domain
I'm planning on using 301 redirects to spin out a subdirectory of my current website to be its own separate domain. For instance, I currently have a website www.website.com and my writers write tech news at www.website.com/news. Now I want to 301 redirect www.website.com/news to www.technews.com. Will this have any negative impact on SEO? What are some steps that I can take to minimize these impacts?
Intermediate & Advanced SEO | | Chris_Bishop1 -
Should /node/ URLs be 301 redirect to Clean URLs
Hi All! We are in the process of migrating to Drupal and I know that I want to block any instance of /node/ URLs with my robots.txt file to prevent search engines from indexing them. My question is, should we set 301 redirects on the /node/ versions of the URLs to redirect to their corresponding "clean" URL, or should the robots.txt blocking and canonical link element be enough? My gut tells me to ask for the 301 redirects, but I just want to hear additional opinions. Thank you! MS
Intermediate & Advanced SEO | | MargaritaS0 -
Redirecting non-www pages to www ones
Hello:
Intermediate & Advanced SEO | | romanbond
I'm trying to consolidate all the link juice and see that some of my pages are linked to by using both www.mysite.com/whatever.html and mysite.com/whatever.html.
Is there a safe re-write rule that not just redirects non-www(s) to www(s), but designates the redirect as 301, so link juice will be transfered as well. If not RewriteRule, are there any other ways to accoplishe this? And the last question: can this be solved by simply setting Preffered domain in google webmaster tools to display www URL? Any help will be appreciated.0 -
Do in page links pointing to the parent page make the page more relevant for that term?
Here's a technical question. Suppose I have a page relevant to the term "Mobile Phones". I have a piece of text, on that page talking about "mobile phones", and within that text is the term "cell phones". Now if I link the text "cell phones", to the page it is already placed on (ie the parent page) - will the page gain more relevancy for the term "cell phones"?? Thanks
Intermediate & Advanced SEO | | James770 -
How to 301 redirect ASP.net URLS
I have a situation where a site that was ASP.net has been replaced with a WordPress site. I've performed a Open Site Explorer analysis and found that most of the old pages, ie www.i3bus.com/ProductCategorySummary.aspx?ProductCategoryId=63 are returning a HTTP Status = NO DATA ... when followed ends up at the 404 catch-all page. Can I code the standard 301 Redirects in the .htaccess file for these ASP URLs? If not, I'm open to suggestions.... Thanks Bill
Intermediate & Advanced SEO | | Marvo0