Minor SEO for Yahoo and Bing
-
Over the past year, we have completely optimized one of the sites we manage for Google (removed bad links, reduced keyword count, etc) and we are doing great for Google organic traffic. However, in the process we have seen a steady decline in Yahoo organic traffic and Bing organic traffic. Enough so that I am looking for suggestions for quick fixes that aren't going to interfere with the Google optimizations that we made. Do you have any suggestions?
Thanks for your help!
-
The algorithm on all search engines is going to be a black box to SEO's. The best we can do is run experiments and extrapolate theories from the data. When I've tried to look into this specific subject, I never found any really good, trust-worthy reports on how exactly the Yahoo or Bing algorithms are different than Google. If someone else can show this, I would be stoked and owe them a beer.
That being said my impression is that the Google algorithm is more advanced and more tricky than the other two. If my assumption is correct, it could be that your process of removing links that Google finds questionable is hurting your rankings in the other engines that don't detect bad links as good as Google.
What you should focus on is what all the engines undoubtedly value in common:
-
Links from high quality sites that are relevant to your page
-
Creating content that people share, spend time on, and don't bounce off from.
Vague and cliche, I realize, but old tired truths usually are.
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we change our URLs for SEO benefit?
Hi, I'm currently covering a maternity marketing role at i-escape and one our main objectives is to increase organic traffic to the website. i-escape has a selection of hand-picked boutique hotels, villas, lodges, guesthouses and apartments for people to discover and book. At the moment each hotel page URL follows this structure: https://www.i-escape.com/hotelname We'd like to change this to include some searchable words in the URL dependent on the type of hotel. For example: https://www.i-escape.com/boutique-hotels/hotelname or https://www.i-escape.com/boutique-apartments/hotelname If we do go ahead, we know we need to make sure all old style URLs canonically redirect to the new style. Is having the keyword in the URL important enough for us to change over 1500 URLs on the website? We have quite a high quality links pointing to these hotel pages URLs. Also, will this help us with navigation/user journeys/crawls as there will be a /boutique-hotels/hotelname rather than just /hotelname? Thanks so much all! Clair
Technical SEO | | iescape0 -
Should we remove category paths for better SEO?
We're looking to build some serious content and capitalise on long-tail keyword traffic for our sub-category pages, example for targeted keyword "designer dining tables". Example of current link: www.website.com/designer-furniture/designer-dining-tables.html Would removing the category paths help? Example result - www.website.com/designer-dining-tables More user friendly URLs and better for SEO would you suggest? The only problem is, if we removed the paths would this have a hit on our traffic? Any advice would be much appreciated. We are using Magento platform.
Technical SEO | | Jseddon920 -
What effect does HTTPS have on SEO for a public site?
I have a client who I've been working with for 4 months but getting NO TRACTION at all on their SERPS. This is unusual for me! The only difference to their site from other clients is that the whole site is https so I'm wondering if that's making a big difference. The site is: https://www.cnc-ltd.co.uk Any help of hints would be great thanks in advance Steve
Technical SEO | | stevecounsell0 -
What's the correct SEO for a Gallery?
Hi there, I was wondering if anyone was an expert on galleries and using canonical URL's? URL: http://www.tecsew.com/gallery In short I'm doing SEO for a site and it has a large gallery (3000+ images) where each specific image has it's own page and each category (there's 200+) also has its own page. Now, what I'm thinking is that this should be reduced and asking Google to index/rank each page is wrong (I also think this because the quality of the pages are relatively low i.e little text & content etc) Therefore, what should be suggested/done to the gallery? Should just the main gallery categories get indexed (i.e http://www.tecsew.com/3d-cad-showcase)? Or should I continue to allow Google to trawl through all of it? Or should canonical URL's be used? Any help would be greatly appreciated. Best Wishes, Charlie S
Technical SEO | | media.street0 -
Bing indexing
Hello, people~ I want to discuss about Bing indexation. I have a new web site which opened about 3 months ago. Google has no problem to index my site and all pages within the site indexed by Google. However, Bing and Yahoo is different story. I used manual submission, Bing webmaster tool to let Bing know about the site. However, Bing is not indexing my site yet. I researched about it and found that my site should have some external links before I get index by Bing. I check external links of my site with Google webmaster tool, SEOmoz tool and "link:" on Google. All tools show different number as below. Google webmaster Tool : more than 50 SEMoz site explorer : 5 link: on Google: none Why all method of checking links are different and which on should most depend on? Also how many links should I have in order to get index by Bing? Could you people please share your opinion?
Technical SEO | | Artience0 -
Importance of SEO Friendly URLs
Hey SEOZ! How important do you all think SEO friendly URLs are to SEO. Here is an example: Non: http://www.domain.com/cart.php?m=product_detail&p=2964 Friendly: http://www.domain.com/product_name_here.html I have always heard mixed reviews but did an experiment comparing results on the same domain and actually noticed quite a difference with the friendly ones. Thanks!
Technical SEO | | 6thirty0 -
Does server location (IP) help with international SEO?
If I have a .com.br domain with all my content in Portuguese, will it make a difference if I host in the US or if I host on a server in Brazil? I thought I had the answer to this from Rand in one of his Whiteboard Fridays a while back where he said hosting in the target country would help, but the lady who did the international SEO presentation in MozCon 2011 said any SEO who says this helps doesn't know international SEO. Can anybody point me to a case study on this? I have US and Brazilian dedicated servers but I'd prefer to get rid of the Brazil server expense.
Technical SEO | | jargomang0 -
ECommerce Platform Switch and SEO Loss
Hi - We're switching eCommerce platforms, and naturally we're worried about losing organic search ranking. From what I've read on the message boards, I understand it's important to try to minimize as many 301 redirects as possible. Here's my problem: Our Product URLs are like this (ex: http://www.stupid.com/fun/TOLMG.html). On the new platform, URLs cannot contain capital letters. 😞 According to the new eCommerce platform's design team: "Google and other search engines do not see that as a change in URL, they are not case sensitive and will not affect search listings" How accurate is this? And how come on our current platform, if I use an all lowercase URL, it get a 401? (ex: http://www.stupid.com/fun/tolmg.html) Will we be fine switching our Product URLs to lowercase on the new platform? One thing also to note: Our Category URLs will remain the same. Are there any other areas of a typical eCommerce store that I should avoid changing URLs if I want to prevent SEO loss? Thanks! -Justin
Technical SEO | | JustinStupid0