How a press release can help with Google serp?
-
Hi,
After publishing a press release, if that press release is on top position on Google News for the keyword, how will it effect the SERP for that website?
-
_Press Release as a means to get back link if that what you are referring, I would say it is a bad idea. The idea of writing a press release is to share some news worthy article with your targeted audience. Ask yourself even if badly written and not so news worthy PR manages to secure top ranks in Google News, would that help your company impress your targeted readers? I do not think so. Rather it will leave a bad taste in the mouth so, the purpose of launching a press release will be lost. So, rather than focusing on the link coming from the press release website, you need to treat it as a powerful tool to reach out to your targeted audience and make them aware of the products or service you are going to launch. _
-
After publishing a press release, if that press release is on top position on Google News for the keyword, how will it effect the SERP for that website?
The question you ask does not have a definitive answer.
Just because a press release is published does not mean news agencies will pick up the story. Even if the story is picked up there are several factors involved:
-
how many websites publish the press release (versus magazines, newspapers, radio, tv, etc)
-
how many of the websites who reference the press release add value through commentary, additional research or other means versus simply publishing the same content verbatim
-
how popular are the websites publishing the press release?
-
where on the site is your story published? Front page? Linked to from the front page? Or buried?
Many press releases are done purely because the site owner or SEO believes it has value to gain the link. The main factor is the interest of the story. Is there a legitimate story which is worthy of news? Or is the press release simply being abused to provide manipulative links to the client's site?
Example: http://www.prweb.com/releases/European-Wax-Center-NJ/hair-removal-bikini-wax/prweb10213517.htm
A local business offers students a discount on bikini waxes. Is this really a news story? Or is the site owner simply paying PRweb to get links to their site? Does this press release offer value to readers? Would the site owner have issued the press release if the links were all "nofollow"? I would suggest the answer is no. If that is the type of press release you offer, then there likely will be no benefit at all to the press release
Businesses offer press releases daily. Prior to making a press release, you should have an idea of your intended audience.
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL no longer ranks after redesign, everything was done by the book. Can someone plz help?
Hey Mozzers, After a redesign of our site we have a huge problem with 1 particular URL. We can't understand what is wrong with it. Our site was redesigned about 3 weeks ago everything was done to make sure the process was smooth. Content on the new url was exactly the same as before, title tags and meta descriptions were copy pasted, 301 redirects were set up. Our site has 47 pages and all other pages are still ranking the same way as they used to before the update but this one url has just dropped from serps or once a while is appearing on 2nd, 3rd pages. URL in question is: https://dcacar.com/dulles-limo-service/ We are a MOZ pro client and have the data on where this url was ranking prior to the update. Keywords it ranked for #1position on page one- some examples ( car service to dulles, car service to iad, dulles airport limo service) and many more. The only thing that has changed was the url the old url was https://www.dcacar.com/dulles-limo-service.html After the new design we got rid of the ".html" on all our urls, the funny thing is that all our 46 urls were updated the same way but only this url is experiencing this problem. Google search console shows that url is indexed and on Google but sometimes it does not show up on serps. Can anyone please help? 20% of our business comes from this url and we are loosing real money everyday and I can't figure out was is wrong with it. Thanks all, Davit
Intermediate & Advanced SEO | | Davit19850 -
Hide Aggregation from Google?
Google isn't a fan of aggregation, but sometimes it is a good way to fill out content when you cannot cover every news story there is. What I'm wondering is if anyone has continued to do any form of aggregation based on a category and hide that url from Google. Example: example.com/industry-news/ -- is where you'd post aggregation stories but you block robots from crawling that. We wouldn't be doing this for search value just value to our readers. Thoughts?
Intermediate & Advanced SEO | | meistermedia0 -
DMOZ snippet in SERP
I just added the author and publisher tags to my client's site and posted a dance class announcement on Google + with hashtags. When I did a test search on Google, they were showing up above the Place listings and the description under the title was taken from their DMOZ listing, not from the web site description. This is the first time I have seen this. Has anyone else seen DMOZ descriptions showing up in Google SERPs?
Intermediate & Advanced SEO | | DaveBrown3330 -
2 page titles, 1 url in Google SERPS: WTF!?!?
Hey guys, Hope everybody is having a good day. Today i came across something i have never seen in the serps before that i would like to share and getting feedback on. When i search for 'woonverzekering' on google.nl #1 is: **Url: ** www.independer.nl/woonverzekering/intro.aspx
Intermediate & Advanced SEO | | PrizeWize
**page titel: **Woonverzekering - Independer.nl When i search for 'woonhuisverzekering' on google.nl #1 is: **Url: ** www.independer.nl/woonverzekering/intro.aspx
page titel: Woonhuisverzekering? Vergelijk alle soorten woonverzekeringen - Independer.nl So basically 2 different queries show the same url with 2 different page titles in the serps. The only 'weird' thing i could find was a nobreakspace in the page title code: Woonhuisverzekering? Vergelijk alle soorten woonverzekeringen - Independer.nl I'm i missing something completely obvious here? Is this a commonly used technique. Is the page title getting chopped up because of ? What are they doing to get 2 page title results on 1 url?0 -
Can Google read my backlink in Javascript??
Hi SeoMoz community! I have a software product, which our clients implement onto their websites. It is like a pop up box. I know that backlinks are very important for SEO ranking, and I really want to give our clients 2 options of product: 1. you can get the free/cheaper option if you use the code which has a keyworded backlink to our site on it 2. you can pay small fee if you don't want to use the version with a link to our site on it Now, the problem is that the product is written entirely in Javascript, and I don't think that Google crawls this, do they? Is there a way around this? Thanks for your help!
Intermediate & Advanced SEO | | qdigi0 -
Google indexing issue?
Hey Guys, After a lot of hard work, we finally fixed the problem on our site that didn't seem to show Meta Descriptions in Google, as well as "noindex, follow" on tags. Here's my question: In our source code, I am seeing both Meta descriptions on pages, and posts, as well as noindex, follow on tag pages, however, they are still showing the old results and tags are also still showing in Google search after about 36 hours. Is it just a matter of time now or is something else wrong?
Intermediate & Advanced SEO | | ttb0 -
Google Places Alternatives
Hello, I have been looking into Google places alternatives. Any suggestions? On a related note. I am based in the UK and looking to add a UK business to Bing Local but having read this thread ( - http://www.bing.com/community/maps/f/12264/t/653672.aspx -) I don't think it's possible. Anyone had any luck or experience? Cheers dj
Intermediate & Advanced SEO | | JohnW-UK0 -
Sitemap in SERPS
What's up guys, Having some troubles with SERP rankings. My sitemap (navigation) is appearing instead of my actual keywords. I have tried a few methods to fix this; setting a preferred domain, using a 301 redirects, deleting out of date pages via Google webmaster tools. Nothing seems to work. My next step was to refresh the cache for my entire site - does anyone know how to do this? Can't see any tools... Any help would be great. Cheers, Jon.
Intermediate & Advanced SEO | | jamesjk240