How a press release can help with Google serp?
-
Hi,
After publishing a press release, if that press release is on top position on Google News for the keyword, how will it effect the SERP for that website?
-
_Press Release as a means to get back link if that what you are referring, I would say it is a bad idea. The idea of writing a press release is to share some news worthy article with your targeted audience. Ask yourself even if badly written and not so news worthy PR manages to secure top ranks in Google News, would that help your company impress your targeted readers? I do not think so. Rather it will leave a bad taste in the mouth so, the purpose of launching a press release will be lost. So, rather than focusing on the link coming from the press release website, you need to treat it as a powerful tool to reach out to your targeted audience and make them aware of the products or service you are going to launch. _
-
After publishing a press release, if that press release is on top position on Google News for the keyword, how will it effect the SERP for that website?
The question you ask does not have a definitive answer.
Just because a press release is published does not mean news agencies will pick up the story. Even if the story is picked up there are several factors involved:
-
how many websites publish the press release (versus magazines, newspapers, radio, tv, etc)
-
how many of the websites who reference the press release add value through commentary, additional research or other means versus simply publishing the same content verbatim
-
how popular are the websites publishing the press release?
-
where on the site is your story published? Front page? Linked to from the front page? Or buried?
Many press releases are done purely because the site owner or SEO believes it has value to gain the link. The main factor is the interest of the story. Is there a legitimate story which is worthy of news? Or is the press release simply being abused to provide manipulative links to the client's site?
Example: http://www.prweb.com/releases/European-Wax-Center-NJ/hair-removal-bikini-wax/prweb10213517.htm
A local business offers students a discount on bikini waxes. Is this really a news story? Or is the site owner simply paying PRweb to get links to their site? Does this press release offer value to readers? Would the site owner have issued the press release if the links were all "nofollow"? I would suggest the answer is no. If that is the type of press release you offer, then there likely will be no benefit at all to the press release
Businesses offer press releases daily. Prior to making a press release, you should have an idea of your intended audience.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it helpful for seo to have helpful links at the footer?
HI, suppose my homepage has good content but no external links to other sites for more info. and no helpful internal links in the footer to learn more. and my competition has 9 internal links in the footer which links to other pages on the site who has more SEO boost? I know the answer , does it really makes a difference or its minute?
Intermediate & Advanced SEO | | SIMON-CULL1 -
Major Landing page removed from Google SERP and replace homepage URL.How do I fix it?
Hi Major Landing page removed from Google SERP and replace homepage URL.How do I fix it? In an SPA website (angularJS), Why it happens?
Intermediate & Advanced SEO | | cafegardesh0 -
Breadcrumbs not displaying on Google
Hello, We have set breadcrumbs on some of our pages (example: https://www.globecar.com/en/car-rental/locations/canada/qc/montreal/airport-yul) for testing purposes and for some reasons they are still not showing up on Google: http://screencast.com/t/BSHQqkP69r6F Yet when I test the page with Google Structured Data Testing tool all is good: http://screencast.com/t/Fzlz3zae Any ideas? Thanks, Karim
Intermediate & Advanced SEO | | GlobeCar0 -
Can a move to a new domain (with 301's) shake off a google algorithm penalty
we have done everything under the sun using the holy grail of google guidelines to get our site back onto page 1 for our domain. we have recovered (penguin and panda) algorithm filters for keywords that were page 1 going to page 7 and now page 2. its been 2 years and we cant hit page 1 again. this is our final phase we cna think of.. do you thin kit will work if we move to a new domain. and how much traffic/rankings can we expect to lose in the short-term?
Intermediate & Advanced SEO | | Direct_Ram0 -
Is my site penalized by Google?
Let's say my website is aaaaa.com and company name is aaaaa Systems. When I search Google aaaaa my site do not come up at all. When I search for "aaaaa Systems" it comes up. But in WMT I see quite a few clicks from aaaaa as keyword. Most of the traffic is brand keywords only. I never received any manual penalty in WMT ever. Is the site penalized or regular algorithm issues?
Intermediate & Advanced SEO | | ajiabs0 -
Rank on specific Google
Hi folks, a website is hosted with a TLD like .com in the USA. The content etc. is obviously all english but now we want to focus on a specific Google like .co.uk What must be necessarily be done to rank better? Is it enough just to buy a .co.uk domain and set the nameserver up or do we need to get a british hosting? Thanks in advance. Mike
Intermediate & Advanced SEO | | KillAccountPlease0 -
Does google can read the content of one Iframe and use it for the pagerank?
Beginners doubt: When one website has its content inside Iframe's, google will read it and consider for the pagerank?
Intermediate & Advanced SEO | | Naghirniac0 -
Help with canonical tag
hello- i got this recommendation <dl> <dt>Recommendation</dt> <dd>Add a canonical URL tag referencing this URL to the header of the page</dd> <dd>from my "report card" and i see also that i have a lot of issues with duplicate content but i really dont have any duplicate content on my site.</dd> <dd>the crawl has apparently marked every post in my blog as duplicate page content.</dd> <dd>and the "use canonical tag" suggestion keeps appearing as a fix to my problems.</dd> <dd>could you please help me with ------How do i create a canonical tag?</dd> <dd>is it just rel=canonical?</dd> <dd>and where do i put it?</dd> <dd>i should put it on every page right?</dd> <dd>or with CSS my webmaster could probably do it very quickly right?</dd> <dd>i get the basic concept behind rel=canonical but i cant say i fully understand it -</dd> <dd>i need some help with regard to how and where this tag should be placed.</dd> <dd>thanks,</dd> <dd>erik
Intermediate & Advanced SEO | | Ezpro9
</dd> <dd>.</dd> </dl>0