Big on-page changes: all at once or little by little?
-
Hello,
I have a website with bad urls (http://www.domain.com/site/page.php will become http://www.domain.com/page.php) and bad titles (keyword stuffing) and I have to fix all of them.
Should I change the urls (and, yes, make the proper 301 redirects) and get crawled by the S.E., before I give a unique title for each page or viceversa?
Or maybe shoud I do everything at once?
What's the best practice to minimize the ranking drop and how long will it take to resume (and increase) the previous ranking?
-
I would recommend to update pages as soon as you complete each change. Since no one knows about the accurate Google process time for each change, no need to connect your changes.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Home Page and ranking
I have a problem and i have a question on that. Many important keywords and long tail keywords are ranking with the home page url.
Technical SEO | | mazzamz
How can i enrich the home page content without having a bad result and should i try to make the google spider send to more specific page?0 -
How can a keyword placed on a page with the Moz page optimization score of 100 be ranked #51+?
Hi, Please help me figure out why this is happening and what goes wrong. This is the example of the poor ranked keyword - 'viking cooktop repair' with page optimization score of 100 (http://www.yourappliancerepairla.com/blog/viking-cooktop-repair/) Yet it's ranking is #51+. I've got many like these: Page Optimization Score for 'kitchenaid oven repair' is 100 (http://www.yourappliancerepairla.com/blog/kitchenaid-oven-repair/) yet its ranking is #51+ And so on. According to Google Search Console, I have 266 of links to my site with variety of root domains. While building backlinks, I paid attention to relevancy and DA.What else do I have to do to get those keywords ranked higher? And why don't they rank well if the pages are 100% optimized, not keywords stuffed and I have quality backlinks? What am I missing out on? Please help!
Technical SEO | | kirupa1 -
Is it easier to rank high with a front page than a landing page?
My product is laptop and of cause, I like to rank high for the keyword "laptop". Do any of you know if the search engines tends to rank a front page higher than a landing page? Eg. www.brand.com vs. www.brand.com/laptop
Technical SEO | | Debitoor0 -
Does adding subcategory pages to an commerce site limit the link juice to the product pages?
I have a client who has an online outdoor gear company. He mostly sells high end outdoor gear (like ski jackets, vests, boots, etc) at a deep discount. His store currently only resides on Ebay. So we're building him an online store from scratch. I'm trying to determine the best site architecture and wonder if we should include subcategory pages. My issue is that I think the subcategory pages might be good from a user experience, but it'll add an additional layer between the homepage and the product pages. The problem is that I think a lot of user's might be searching for the product name to see if they can find a better deal, and my client's site would be perfect for them. So I really want to rank well for the product pages, but I'm nervous that the subcategory pages will limit the link juice of the product pages. Home --> SubCategory --> Product List --> Product Detail Home --> Men's Ski Clothing --> Men's Ski Jack --> North Face Mt Everest Jacket Should I keep the SubCategory page "Men's Ski Clothing" if it helps usability? On a separate note, the SubCategory pages would have some head keyword terms, but I don't think that he could rank well for these terms anytime soon. However, they would be great pages / terms to rank for in the long term. Should this influence the decision?
Technical SEO | | Santaur0 -
Pages to be indexed in Google
Hi, We have 70K posts in our site but Google has scanned 500K pages and these extra pages are category pages or User profile pages. Each category has a page and each user has a page. When we have 90K users so Google has indexed 90K pages of users alone. My question is. Should we leave it as they are or should we block them from being indexed? As we get unwanted landings to the pages and huge bounce rate. If we need to remove what needs to be done? Robots block or Noindex/Nofollow Regards
Technical SEO | | mtthompsons0 -
Changing Wordpress theme page
I hear that when moving your posts from one website to another, if it is done incorrectly it can hurt your ranking on search engines. With this mind. Does changing from on theme to another affect a websites ranking?
Technical SEO | | johnmoon61 -
Pages extensions
Hi guys, We're in the process of moving one of our sites to a newer version of the CMS. The new version doesn't support page extensions (.aspx) but we'll keep them for all existing pages (about 8,000) to avoid redirects. The technical team is wondering about the new pages - does it make any difference if the new pages are without extensions, except for usability? Thanks!
Technical SEO | | lgrozeva0 -
2 links on home page to each category page ..... is page rank being watered down?
I am working on a site that has a home page containing 2 links to each category page. One of the links is a text link and one link is an image link. I think I'm right in thinking that Google will only pay attention to the anchor text/alt text of the first link that it spiders with the anchor text/alt text of the second being ignored. This is not my question however. My question is about the page rank that is passed to each category page..... Because of the double links on the home page, my reckoning is that PR is being divided up twice as many times as necessary. Am I also right in thinking that if Google ignore the 2nd identical link on a page only one lot of this divided up PR will be passed to each category page rather than 2 lots ..... hence horribly watering down the 'link juice' that is being passed to each category page?? Please help me win this argument with a developer and improve the ranking potential of the category pages on the site 🙂
Technical SEO | | QubaSEO0