Rebranding and New Domain Effects on Search Traffic
-
If we are to change our branding and set up a new domain name to match that branding, we will need to set up redirects for all URLs.
The new website would exactly match the old.
Using HTACCESS we can redirect all URLs fairly easily.
Will this exercise cause use to lose authority?
-
If you do a 301 redirect, it should pass on most of the domain's authority (the going estimate is about 90% of the strength).
A 302 is seen by Google as a temporary redirect and so will not pass on any authority, so make sure you use a 301 if you want to pass on the strength.
Source to help you out: http://www.seomoz.org/learn-seo/redirection
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Domain Redirect from old domain with HTTPS
My domain was indexed with HTTPS://WWW. now that we redirected it the certificate has been removed and if you try to visit the old site with https it throws an obvious error that this sites not secure and the 301 does not happen. My question is will googles bot have this issue. Right now the domain has been in redirection status to the new domain for a couple months and the old site is still indexed, while the new one is not ranking well for half its terms. If that is not causing the problem can anyone tell me why would the 301 take such a long time. Ive double and quadruple checked the 301's and all settings to ensure its being redirected properly. Yet it still hasn't fully redirected. Something is wrong and my clients ready to ditch the old domain we worked on for a good amount of time. backgorund:About 30 days ago we found some redirect loops .. well not loop but it was redirecting from old domain to the new domain several times without error. I removed the plugins causing the multi redirects and now we have just one redirect from any page on the old domain to the new https version. Any suggestions? This is really frustrating me and I just can't figure it out. My only answer at this point is wait it out because others have had this issue where it takes up to 2 months to redirect the domain. My only issue is that this is the first domain redirect out of many that have ever taken more than a week or three.
Technical SEO | | waqid0 -
Moving content to a new domain
I need to move a lot of content with podcasts and show notes to a new domain. Instead of doing redirects, we want to keep some content on the current domain to retain the link value. There are business reason to keep content on both websites but the new website will primarily be used for SEO moving forward.If we keep the audio portion of the podcast on the old website and move the show notes and the audio portion of the podcast to the new website, is there any issues with duplicate content?Long-term, I presume Google will re-index the old and the new pages, thus no duplicate content, but I want to make sure I'm not missing anything. I was planning to fetch pages in Search Console as we migrate content.Thanks for your help!
Technical SEO | | JimmyFritz0 -
Moving to old site to new domain sub directory
Hi, we've moved our old site to a new domain but in a subdirectory (the shopping site has been consolidated into overarching company website's shopping section, thus the move to sub dir). Are 301 redirects from old URLs to new domain's subdirectory ex newsite.com/shopping/page-1/ sufficient for site migration? I wasn't able to use Google's site address change tool since we're moving to a subdirectory on the new domain. Thanks
Technical SEO | | SoulSurfer80 -
How to redirect old domain to new domain.
We just recently signed up to Moz with hopes of fixing our Moz Ranking. We have an old domain - http://at-net.net and a new domain - https://www.expertip.net We have set up 301 (Permanent) redirects from all pages on the old site to the new, but aren't getting the ranking or aren't getting recognized from external links to the old sites. I've read the moz article on 'Link Juice' and followed those practices, but it doesn't seem to help. Does anyone have advice on doing this? Thanks in advance,
Technical SEO | | greg.lanier
Greg0 -
Merging Domains
Hi, Everyone, My company is currently working with a client that has multiple websites and is interested in merging them into one. One is a primary corporate site, the other is a site for a single line of products. They obviously want to merge the product site into the corporate site. The interesting thing is that the product site outperforms the corporate site. It has the highest traffic, and it has far more links/linking domains, a higher domain authority (although only by two points), and much more social activity. However, their reasons for wanting to merge the two are completely valid - less management, URL would match print collateral, etc. They're asking our opinion on whether or not to move forward with the merger. I'm leaning toward no simply because of the fact that the site they want to merge is outperforming the other. I'm curious, though, to get some other opinions on this. Would a merger be worth the work in this case? Any advice would be appreciated. Thanks!
Technical SEO | | PapercutInteractive0 -
I have a sub domain that has live content on it but the root domain redirects to another URL. I know this is not great but what are the implications?
I have a subdomain that is populated and has content. The root domain that the sub lives on redirects to an entirely different URL. I am trying to make a case as to why this isn't great besides the fact that it is just weird user experiences. What are the SEO implications etc. Would any equity that gets built up on the subdomain get passed along in the redirect? Or will there be indexation issues with Google? Cheers, Mark
Technical SEO | | mjsikorsky0 -
What is the advantage of using sub domains instead of pages on the root domain?
Have a look at this example http://bannerad.designcrowd.com/ For each category of design, they have a landing page on the sub domain. Wouldn't it be better to have them as part of the same domain? What is the strategy behind using sub domains?
Technical SEO | | designquotes0 -
Redirecting an Old Domain
One of my clients has a newish e-commerce website that was just redesigned. Part of this new marketing push is shutting down an old yahoo store. The problem is that this old store's domain has a 10 year old link in DMoz and is there fore in about 200 other directories. Is pointing that old domain at the new website going to be enough to keep all of that link juice flowing?
Technical SEO | | Simple_Machines0