Reassessing site achitecture
-
Firstly I'm only a recently new member but am already a big fan and rely on the tools a lot.
For the sake of context, our site is www.cleancruising.com.au which we've steadily built into one of Australia's top cruise sites. We've focussed on building unique content including a mapping engine to show over 10,000 cruise routes, 3D ship models for virtual tour simulations and over 350,000 words of unique descriptive content. So we think we've got some good content which we currently rank quite well for, but think there's a lot of room for improvement with the links, both internal and inbound.
Looking at the internal links, I thought the site architecture was pretty good but now I'm not so sure. The site hierarchy is like this:
home > cruiseline (20) > ship (200) > itinerary page (12000) > enquiry form
and
home > region (25) > port (1400) > itinerary page (12000) > enquiry form
My question is, am I wasting link juice by doing the following? A sample itinerary page shows lots of links through to the enquiry form (with different parameters). However years ago we added the enquiry form to be blocked via robots.txt and none of these page variations are indexed by google. Is this stuffing up the link flow, and should I allow the forms to be indexed so their links can add value back through the site?
Are there any tools for visualizing a site link structure? Lots of questions and hope this is appropriate. 1am in Australia so may take a few hours before any follow up posts, cheers
-
Ryan, thanks for this suggestion. I'm certainly rusty in a few areas! cheers
-
Good suggestion Ryan.
-
Instead of blocking it via robots.txt try blocking via a meta robots tag like below:
This way Google (and others) won't index the page but they will follow all of the links.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Accidentally generated navigation links that point to American site from Australian site.
Somehow we ended up getting hundreds-of-thousands of links coming from our .au (Australia site) to our .com (America site). We believe that something happened during a change that turned a handful of our example.com.au navigational and footer links into back links pointing to example.com and sub-domains of the American version. We are currently fixing this, but we are wondering if this could potentially be problematic in terms of a penguin penalty due to an unnatural linking campaign or back link scheme. Could this error create major problems for us in the near future if we have corrected the issue? Your thoughts are welcome! Thanks!
Link Building | | tdawson090 -
Backlinks from Open Site Explorer not updated
Hi folks! I was checking the backlink profile for my website - wishpicker.com - we got linked to by a large number of prominent websites in the last couple of months. For some reason, this does not seem to show up when I do a backlink search on OSE. Is there something that I need to do here/ fix? Thanks in advance!
Link Building | | AB_Newbie0 -
Links from flash site completely useless?
From a link building perspective, is a link from a site that's completely flash any good? Can google crawl flash sites at all, or it a waste of time trying to get a link from a flash site?
Link Building | | eunaneunan0 -
Any value in link building to local pages on my site?
If I'm trying to rank for the term 'wedding band' with my url: http://www.musicliveuk.com/home/wedding-bands will linking to local pages such as: http://www.musicliveuk.com/live-acts/hire-wedding-bands/wedding-bands-london help the main page to rank? I added the 'local' pages to try and pick up any traffic from long tail search queries but my main focus is on getting the main page to rank as the traffic from long tail queries is so small. So is it worth me spending time building links to these local pages in order to try and help the main page rank?
Link Building | | SamCUK0 -
Links from Related Sites with Low PR or semi-related sites with High PR?
Is it better to get a link from a site with lower PR but related content or higher PR but semi-related or unrelated content? For example, if I sell shoes, would a link from a PR1 or PR2 shoe or apparel site be better or a link from PR4 website that sells books be better? I'm not talking about sites with completely unrelated content, but how relevant is PR in obtaining relevant links if I am trying to raise the PR and rankings of my own site?
Link Building | | applesofgold0 -
So I ran into a site that was not ranking 4 days ago and has over 2 million links to it on some keywords. My guess is this is a link bomb, but the issue is this is pushing one of my sites down. Does anyone know a good way to over come a bomb like this?
So I ran http://www.riogrande.com/ into this site not that long ago and wanted to see if any other SEO's have an opinion on it. I've seen a Google bomb before, but the amount of links going into this URL is insane. The thing is how does one over come a Google Bomb? Do you just wait to see what Google does or do you just hope to rank under that URL? I should also note that it appears that all the keywords to it are relevant to the sites content. Let me know your thoughts. Thanks
Link Building | | kateG12980 -
Best to create a new blog as a subsection or as a new site?
Our company has a blog "feature" or "theme" that we'd like to publish every week at least. Should we create a subsection of our current company blog? Or should we register a new domain specifically for the feature? The latter would allow us to do some linking back to the main website, and would probably be good in terms of future career flexibility / personal branding for whoever writes it. Things to keep in mind? Anyone have any suggestions? Best practices? What should I do?
Link Building | | monetize-2660060 -
Domain position on site:domain.com search
Hi, After the last week Google algotithm update, my web site index appears on 4th position when I search for site:www.domain.com If I make a simple search for domain or domain.com it ranks on first position. Is this a sign of a penalty ? What would be the cause ? Thanks
Link Building | | tranquilito0