I am the only one at my company responsible for SEO
-
This includes onpage, blogging, social media, link building, content creation, reporting, etc Etc ETC!!! The company I work for has about 100 employess and we are an eCommerce company. I have recently taken over all the SEO duties, as the person before me left. In the past we relied heavily on link building but that seems to be losing steam with Panda and Penguin. Is it even possible in this day in age for one person to keep a company afloat in the competitve SEO world? If so, what should I devote most my time to?
-
How do you feel about guest bloggin? Our site has a blog but all blog entries are written by me. It can be difficult to find something new to write about ont he same topic everyday. Also it takes an hour or two to write worthy content. Just spewing something out to get new content is not worth it. I want to allow guest blogging. This will create more time for me to focus onother SEO tasks and broader blog topics. The carrot for guest blogging would be a link to the guest bloggers site. However, it is believed by the powers that be at the company that we never want any outbound links. Once we have them on our site we want them to stay here.
-
What is the easiest most efficient way to transfer from relying soley on backlinks to a content strategy? I don't want to completely kill off the backlinking we do now because I don't want to take a risk of a serious SEO drop. Although, we need to do it quickly as we have been hit by Penguin and Panda.
-
EGOL is sopt on. You will find the other hat you need to wear is that of "diplomat."
-
Yes and no EGOL. Their sales tanked, but they still rank really well for some terms for which we are competing against them. I think it's only a matter of time.
-
Great additions here. Internal training, awareness, and participation are key.
Thanks for the reply.
-
if you are going to tackle this alone, I would try to leverage as many resources internal as possible
I like this.... it means go to the boss and get a mandate to delegate parts of the SEO job to people in related positions.
Honest... It means that you have to train the people who do product descriptions to write the title tags, train the IT folks to keep the site running right, train the sales people to get customers linking back, train the buyers to get suppliers linking back... you got the idea?
Get customer relations to write content, marketing people to write content, product experts to write content, get the CEO to write regular blog posts, find customers who love you who will allow you use their letters.
-
Hey Dana... did the site of the first company tank yet?
-
The short answer is, yes, you can do it. It's not easy, but it can be done. I was once the lone SEO for a company of about 100 and I left. They were relying heavily on link-building (via blog networks) and I fundamentally disagreed with their approach (the basically set up fake blog networks all over the place and piled them high with links and over-optimized anchor text.
I am now the lone-SEO at one of their competitors and encouraged to engage in white hat SEO. If you are on your own, the best place for you to keep up with the ever-changing world of SEO is right here at SEOMoz and I'd also follow the guys at Distilled, Barry Schwartz at Search Engine Land, the good folks at Search Engine Journal and if at all possible, attend MozCon in Seattle this summer. It will be worth every penny your company spends to send you.
Good luck Jean-Pierre. Just remember to prioritize stuff. Know what's going to have the biggest impact on your company's business goals and go after that and be able to prove your results. Then hang out here when you get stuck or just need a pat on the back
Dana
-
It will be very difficult for one person to serve all of your company's SEO needs.
However, if you are going to tackle this alone, I would try to leverage as many resources internally as possible. I would make sure you are allowed to stay in constant communication with all departments, especially marketing and website development. Also, I would make sure that they are aware that you need to be in the loop to what their departments are doing.
If you website is up to speed with most of the on-page criteria, I would focus my efforts on link building and content creation. The marketing department will have some great assets and resources that you can use to build great links. Also, if y'all work together, you may get them to understand how press and events are great link building tools, which will help your efforts.
I would also make sure that you are involved in all changes/update to the website to make sure all things are done with search engines in mind.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Re-branding Company Social Profiles
Hi Does anyone have experience of re-branding LinkedIN or Facebook? Can you keep the company page/followers and just change your name or do you have to start again? Thank you!
Social Media | | BeckyKey0 -
No employees so will a search engine optimisation company work me?
I'm self-employed and run two different companies solely by myself there is no employees but I contacted the two UK SEO companies which are recommended on Moz both of them based in London, but after sending them emails and speaking to them on the phone neither contacted me about they must think I'm too small. Do you find that small one-man band companies find it hard to get a SEO to work for them because my budget will be too small? The company I would like to improve the rankings on is a Whitby Holidat Cottages letting agency in Whitby www.EndeavourCottge.co.uk with 10 properties, so obviously I can't afford a large budget but I could happily afford a monthly subscription if they could do necessary works for me do you think this sounds feasible? Or am I better just continuing and trying to make the time to do the work myself even I'm not that expertise. What is your thoughts and experience? Thank you Alan Davidson
Social Media | | alandavidson1 -
Is there a functional difference between the "google +1" button and the "G+"? Has there been any conclusive research done regarding their affect on SEO?
Google used to offer a +1 button but that seems to have gone away in favor of the new google +1 button or the G+ buttons. I am trying to determine which button I should add to pages on our site but since I am most importantly doing it for SEO impact, i want to make sure I add the correct button...if it matters. Thanks
Social Media | | djmay0 -
Facebook description - How it affects SEO
Hello MOZ community, Today my SEO team and I talked about the activities we do in the social media. And one of the things that we discussed is the post description/caption. We upload a lot of unique, fresh and high quality content to our website on daily base, so we want our customers to reach these articles by sharing it on our social media channels. My question is: what is the best way to share a post in Social Media Channels and specially on Facebook ? what description should we use ? is it better to use the article's title? or new text with CTA (call to action) and ask the users to click on the link to read the article in our website ? Another question: how can we use the keyword targeting in the Social Media ? Thanks 🙂
Social Media | | JonsonSwartz0 -
4 Weeks In - Need to Develop my SEO Strategy
Hello All, 1st post \ interaction on Moz! I'm now half way through my 4th week in an 'Online Marketing' role for an established travel operator \ agent in the UK and I now want to really start working on my SEO (and linkbuilding) strategy. I'm using Moz for most things and I have highlighted (via crawl diagnostics) lots of warnings & errors (15,000 pages crawled, 12,000 errors and 26,000 warnings!) which I will be addressing with the web design company next week... We engage (but not as much as we should) in Social Media and I have an excellent content writer who can write unique, interesting and informative content about our niche - which is quite large! I am obviously keen to focus my SEO efforts on the content and I have created accounts on Web 2.0 (Squidoo, Hubpages, Blogger etc), Social Bookmarking (Stumbleupon, Digg, Reddit etc) and I have started to engage with other webmasters within the industry in the hope I can submit one or two 'guest posts. Adding to that we have an excellent blog that 'sits off' our site and already has some great content on! I am also looking at other content ideas such as; lists, infographics, quizzes, surveys etc So my question is; do I continue with the 'content strategy' and if so, should i continue with the platforms I am currently using (as above)? I don't think that I'm a million miles away but any advice would be greatly appreciated! Andy
Social Media | | TomKing0 -
Social Media & SEO
I just wanted to see what your opinions were on this. Does being active on social media help with your SEO efforts. I'm not talking about having a link to your website on your Facebook page, but in general commenting on news stories and having conversations. Would Google prefer you over a competitor if you were more active on social media?
Social Media | | AAttias0 -
Social Media Marketing focus and priorities for SEO
Hello Mozzers, I'm looking at Social Media Marketing and wondering what counts for most in terms of SEO - (A) shares and likes from specific web pages, or (B) followers, likes, etc., on social media profile pages? What does Google measure vis-a-vis your website? Also, regarding Twitter, if a twitterer forwards on a tweet manually (by inserting RT) - and his RT is then shared, does that count for anything, or is it better for clients if RTweeters simply press the RT button. And should I include URLs in tweets, facebook posts, etc? And do backlinks help beyond increasing website visitor numbers - do any of the social media marketing tools pass juice back to websites via backlinks? Thanks in advance :), Luke
Social Media | | McTaggart0 -
Ashton Kutcher talks about SEO?
Search for SEO in Twitter and top result says: "aplusk: I'm starting to become convinced that people put my name in articles just to improve their SEO or hoping I'll tweet it." When you click on the result it brings nothing! Another weird thing, when I search for the sentence and view cached Google result it immediately redirects (which is unusual and annoying). I managed to find a text only version of cache here. Can somebody please explain what's going on here?
Social Media | | Dan-Petrovic0