Breadcrumb links
-
Hello.
Are the breadcrumb links valued more over other links ? (google searches for them specificaly to display them in the results)
-
I would not say they are more valued than any other kind of link but they do provide some distinct benefits and opportunities.
-
when people land on the page from a web search, it provides a simple tool and a convention no less for anchoring yourself within the hierarchy of the site and navigating back a level
-
depending on the source ordering it can often be the first link to the parent pages so can be used for keyword rich anchor text (where natural to do so)
-
it can be some of the first text on the page so it provides a natural way to get your keywords (product name etc) at the beginning of the page which can also help
-
Generally it is a good way to get your keywords on the page again without having to worry about working them into the body text in a natural way (which is not always possible)
So, in summary, they are good for users, good for SEO (internal linking, keywords, relevancy) and they can help improve the format of your listing in the SERPs so... what's not to like?
Hope it helps!
Marcus -
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Google Count Links Loaded from JavaScript Files After the Page Loads
Hi, I have a simple question. If I want to put an image with a link to another site like a banner ad on my page, but do not want it counted by Google. Can I simply load the link and banner using jQuery onload from a separate .js file? The ideal result would be for Google to index a script tag instead of a link.
On-Page Optimization | | CopBlaster.com1 -
Breadcrumb markup
Hey there, just a brief opinion question: Do you see any benefit of adding schema.org structured data markup to my breadcrumbs if they are already displaying in SERPs without markup? Are there mayble other long term benefits to using the markup even if I will not notice any short-term effect in SERPs? Cheers, Jochen
On-Page Optimization | | Online-Marketing-Guy0 -
URL, Breadcrumb/Site Hierarchy Display, User (and Bot) Expectations
TL;DR: Do parts of URLs that are used throughout the web quite consistently have any influence on robots (or users)? Are there any studies? What would you use for pages that are something between a tag-page and a wiki-like article? Long version: On a site with a lot of content, I decided to go for tags to present articles on that topic together. My first thought was to simply list those under the URL /tag/{Tag_Name}. Short. Simple. Grabs the core meaning - on this page you'll find stuff about the tag. But: those tag-pages will be more than just lists of the tagged pages (let's say they are articles on various topics and products with certain attributes and the same tag can apply to a product and an article). The tag pages themselves will often talk a lot about the use of said tag - extensively, without blabbering. It is aimed at being a landing page and hub for the tag/keyword. Having this in mind, I pondered using /wiki/. It does fit in some respects, but it really is not a wiki. /info/, /lexicon/, /knowledge/ and other ideas came to mind but the more I thought the weirder I did find most ideas. What I am now wondering: Do these parts of URLs (/tag/, or /product/, or /wiki/) that are not really keywords in most cases have any influence on search engines? They are used quite consistently across the web and therefore could be used as signals. I suspect, though, that they might have more influence on shaping user expectation. (If I see /wiki/ in an URL or site hierarchy display (breadcrumb), I expect ... well, a wiki-style page; if I see /tag/ I expect a collection of stuff with that tag.) What would you chose if it is not quite a tag, nor quite a wiki but something in-between? Or do you think it does not matter at all? (Breadcrumbs will be used and google has used them for display in just about all SERPs.) Are there perchance any studies concerning these parts of URLS? Regards Nico
On-Page Optimization | | netzkern_AG0 -
Breadcrumbs structure
Adding breadcrumbs to create a hierarchy on what is otherwise a flat site. Got the following pages which are, our main pages that rank - Metal gates Metal driveway gates Metal garden gates Metal side access gates The Metal gates pages link off to the other pages mentioned but also contain a lot of other info The driveway gates, garden gates and side access gate page all contain our range of gates, the three pages mentioned then have links off to their individual gates contained within each section Breadcrumb wise, should I aim for Home - Metal gates - Driveway gates - individual driveway gate
On-Page Optimization | | Jon-C
Home - Metal gates - Side access gates- individual side access gate
Home - Metal gates - Garden gates- individual garden gate Is that the best way to go or if I want the driveway gate page (etc) to continueto rank should I go like this Home - Metal driveway gates Home - Metal side access gates etc0 -
Impact of nofollow links
Does anyone know what the impact of a nofollowed link is on the ranking value any given page has to distribute? For example, if I have 2 links on a page, both followed, I know those links each distribute nearly 50% of the total ranking value the current page has to offer. However, if one of those links is nofollowed, does that automatically mean the other link gets the ranking value cast off by the nofollowed link? In other words, the single followed link now distributes nearly 100% of the ranking value the page has to offer? It seems to me I remember hearing this was not the case and that the ranking value a nofollowed link would have if it were followed just evaporates. This would mean the single followed link still only passes on around 50%...not 100%. Is the effect different if the links are internal vs. external? If any citations are available to justify knowledge here, that would be great. I know a lot of people have opinions about this subject, but I'm not sure anyone knows Google's position. Thanks!
On-Page Optimization | | RyanOD0 -
Too many on page links
I'm having trouble interpreting this data. It says several of my blog pages have too many on page links, some as high as 140 and there is no example of a blog post that they are referring to. What am I missing? I never post more than a handful (5-7) in our 600-1000wd blogs. When I drill down, it doesn't give me very much information except "Found over 41 years ago" off to the right. When I click on the "too many on page links" URL, it provides a long list of website pages that are renamed with the blog name. huh? A lot of this stuff isn't very intuitive, SEOMoz.
On-Page Optimization | | amandahx20 -
Social media links/buttons - best practices
Has anyone tested social media buttons, to see which types, styles, and placements get the most clicks? Should they go at the top of an article, or are they OK at the bottom? Should the icons definitely have labels? Display # of tweets and Likes? How big should they be? My preference is for discrete buttons with a smallish, plain icon and a label. I don't display tweets or Likes, unless it's a healthy number. And I still think a "share by email" icon is important. I put them at the bottom of the article, to keep the home page uncluttered and lead the eye into reading the article. I'm also concerned about leaking rank from the homepage, especially for a site that's still establishing itself. But if moving buttons to the top gets more shares, that's probably better. Is there a Wordpress plugin that you really like? (I haven't found one yet - I'm still hardcoding my social media buttons.) Opinions are great, but test results are better! Can anyone share?
On-Page Optimization | | mattotoole1 -
Does Frequency of content updates affect likelyhood outbound links will be indexed?
I have several pages on our website with low pr, that also themselves link to lots and lots of pages that are service/product specific. Since there are so many outbound links, I know that the small amount of PR will be spread thin as it is. My question is, if I were to supply fresh content to the top level pages, and change it often, would that influence whether or not google indexes the underlying pages? Also if I supply fresh content to the underlying pages, once google crawls them, would that guarantee that google considers them 'important' enough to be indexed" I guess my real question is, can freshness of content and frequency of update convince google that the underlying pages are 'worthy of being indexed', and can producing fresh content on those pages 'keep google's interest', so to speak, despite having little if any pagerank.
On-Page Optimization | | ilyaelbert0