Does adding a well scripted and produced video help significantly in conversions from visits to my divorce lawyer website to calls for my services?
-
Should the addition of well scripted and produced video to my divorce lawyer website increase my conversions and, if so, to what extent?
-
Almost certainly.
http://www.kurtzandblum.com/ did exactly this and saw a significant increase in conversions (and 14% increase in traffic).
-
Almost certainly.
http://www.kurtzandblum.com/ did exactly this and saw a significant increase in conversions (and 14% increase in traffic).
-
It is impossible to say to what extent adding a video to your site will increase conversions but adding a good video is one of the things I would try to see if the conversion rate goes up.
Before having the video made you should consider how many new clients you would need to get to pay for the video. Then if you believe that the video will increase the conversions by an amount more than you need to break even do it.
I would use the video to encourage people to contact your office rather than trying to answer all the questions they may have. You can also use it to pre-qualify people if you get a lot of people contacting the office that you are unable to help.
I hope this helps
Sean
-
Questions like this pertaining to CRO can really depend on A/B testing. A lot of marketers will recommend you to test something similar to the well scripted and produced video before spending the budget. You can maybe try another video that you have access to or the rights to publish on your site.
See if this increases the conversions and if it does it may give you the evidence you need to spend the budget on the tailored video.
CRO always comes down to testing and studies.
-
How well does your site rank at the moment for you primary keywords? I know you haven't indicated that you expect better rankings, but from experience, many people think this will be the magic bullet to get them ranked...it won't make the difference - just to say.
I suppose it will depend on the video. Divorce is a highly emotive subject and it may depend on how you, or others on the video are viewed by those same emotive people. Do you have a face that suits radio or are you a warm person that conveys care and trust?
Maybe the business is aimed at "we'll screw the best deal out of your husband, and then screw him over as well..." - hey, some may love that tactic.
Ultimately, people buy from people, and if they trust what is being shown on the screen, you have a good chance of increasing conversions.
The last thing I would say is don't trust your own judgement - get a decent consensus of opinion of who should be shown on the film.
Hope that helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Increase conversion rate to buy
I am trying to understand why my women fashion site has a very low conversion, basically zero apart from some occasional sales (last one a few months ago) There is a lack of organic traffic the to shop subdomain, but what worries me is that (email/social media) campaigns to existing clients who happily buy repeatedly from our brick and mortar store do not generate results, despite using promotion codes etc. Before investing heavily in PPC campaigns etc, I'd like to improve conversion. Any advice on what can be improved ? PD: link can be found in my profile.
Conversion Rate Optimization | | J-S0 -
Google Adwords Offered to Redesign My Website & A/B Test... Thoughts?
I received a call from the Google Adwords team today offering to redesign major pages of my website & A/B test their design against mine. The rep said that this is not a standard service they offer and that we had been "selected". Despite it's overt marketing overtones, I would hate to pass by the opportunity to apply Google's conversion insight to my site. Has anyone experienced this before? Good experience? Bad experience?
Conversion Rate Optimization | | Glathrop1 -
Large changes in conversions with consistent traffic
Hi Everyone, I am looking for some help, I have just taken over a campaign for a client and we are seeing huge changes in conversion rates overnight. The client is selling a health product and is consistently getting around 1-2k visitors per day. We are getting about 6% of the traffic to the buy page consistently. However, we have found that one day the order process may convert 1/20 of these visitors and another day it could be 1/80. We are only talking about 5-20 sales per day, but I am really confused why one day it can convert so well and another so poorly. The traffic being sent is the same and all other factors are the same (no split testing). There seems to be no logic, the day of the week does not seem to impact, it almost seems random. If anybody has any recommended places to look that would be very helpful as at the moment I am at a loss. Example: Sunday 15th Visitors: 1,279
Conversion Rate Optimization | | Twist360
Order Page: 240
Sales: 3
Declines: 3 Monday 16th Visitors: 1,407
Order Page: 323
Sales: 17
Declines: 51 -
Question about conversion rate in ppc
Hi guys, Im managing the campaigns in the company that im working and so far i think that the results are o.k more or less. The problem is how can i really know if it is o.k ?
Conversion Rate Optimization | | WayneRooney
I really don’t have any data to compare to… For example, this is campaign from the insurance niche from the uk : Clicks – 132
Impr – 6,958
CTR- 1.90%
Conversion – 20 (Not inducing the one that calls the office)
Conversion rate – 16%
Total cost – 704£ How can i know by these number that the campaign is working ? Same here (T-shirts campaign for the Spanish market): Clicks – 1,219
Impr – 26,177
CTR- 4.66%
Conversion – 56
Conversion rate – 4.5%
Total cost – 493€ Probably you will say, check how much you spend and how much you got back ?
This is also a problem for me. I can see the numbers of the conversion but because we are not eCommerce so i cant really know the total income. Do you know if there’s is a way that each for quote that coming to our system
so i will know where it came from ? Like a comment in the url or something ? I think that 90% of our income/quotes comes from the organic as we are ranking very high in Google so its a bit mixed in the system. Any feedback or tips here on this will be very welcome…0 -
Google Product Ads - Improving our Cost Per Conversion?
Hi all, We have been running Google Product Ads (paid for) ever since it began in the UK. We are still struggling to get to grips with the best way to make it worthwhile for us. Our data for the last 14 days:
Conversion Rate Optimization | | complete_outdoors
Clicks: 1827
Impressions: 65789
CTR: 2.78%
Average CPC: £0.22
Cost Per Conversion: £15.13 We've added some auto targets for our most popular brands, with a higher CPC than "all products". We've also added negative keywords so we only come up with relevant searches. Basically, what we'd like to know is: how we can best set-up our product ads to reduce our Cost Per Conversion (I guess everyone would like to do that!), as it is barely worth us using it currently. If you require any further data to help answer my question, please ask. Any help would be much appreciated. Thanks.0 -
Tracking Adwords Conversions for eCommerce ROI
I'm working with a rather large eCommerce customer who needs to be able to track their Adwords conversions for the purpose of determining the ROI of their Adwords campaigns. I've installed code from Google Adwords Conversions on their eCommerce page, but it doesn't seem to be calculating values correctly. Also, where would setting goals in Analytics come in to play if I'm trying to track the conversions of specific Adwords conversions?
Conversion Rate Optimization | | SmokewagonKen0 -
What company/person do you recommend for improving conversion rates on landing pages?
Hello! I'm looking for specific recommendations of companies with whom you have been "Tickled pink at fantastic conversion improvement results!" I'm the customer for this service. 🙂 I seek a page-level review of a specific area of my site. I'm looking for output of specific recommendations for improving conversion rates. I want to avoid paying for a "generic best practices report" with one or two ideas for my site sprinkled in. I realize that I will be called to complete proper input into the process. I am ready to do my share with the level of detail required. So, if you have an enthusiastic recommendation, please share. Details are appreciated. Most important, please tell me why this company made you very happy. I sincerely look forward to SEOMozzer input. Thank you kindly, Loren
Conversion Rate Optimization | | groovykarma0 -
5 star review for website
I have been considering adding a 5 star review capability to my website. Are there any good ones that I can add with either html or javascript? I do not have a wordpress site. Any experience with increased conversion rates with such a capability? Also, do any have the capability to show up in google search results?
Conversion Rate Optimization | | casper4340