What is keyword rich anchor text?
-
So, I have searched around the internet but, I still can't find the answer.What is Keyword Rich Anchor Text? Is it basically just exact matching to the page. For example if my page was www.randonmpage.com would a keyword rich anchor text be randompage? Thanks.
Peter
-
Hi Neil
There is no problem with supplying an extra answer especially one as detailed as you have given
-
Woops, didn't see Sean's reply when I posted mine!
-
Keyword rich anchor text refers to links containing your target keywords within the link text - as opposed to links which say "click here", "link", the domain name, the website name, and so on.
If, for example, you sold grey outdoor widgets, keyword rich anchor text would be phrases like "Buy grey outdoor widgets online", "this selection of grey outdoor widgets", etc.
Exact match anchor text - e.g. "grey outdoor widgets" - would be considered a type of keyword rich anchor text - but post-penguin, something to avoid overdoing. Instead you should be trying to get a variety of links, some keyword rich, some with no keywords at all (like "click here", the URL, etc). A smattering of exact match anchor text is still useful, though.
-
Okay thanks Sean, I appreciate it.
Peter
-
Hi Peter
Yes that is correct, if the page you are trying to rank is for the phrase "dog training" a keyword rich anchor text would be one that had dog training as the anchor test
Hope this helps
Sean
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Many Keywords & How Will They Take to Rank?
Hi Guys Just taken on a new site with around 80 keywords with no links because the site is new. Each page is optimised correctly, very user friendly with completely unique content for each and every page. I'm interested to know what would be your online marketing "plan" for such site to begin ranking. Thanks Gary
Link Building | | GaryVictory0 -
Anchor Text Guidelines
Hi. Is there an approximate guide to avoid over optimizing anchor text for a particular key-phrase? i.e. is 20% of back-links using the anchor text [HR Software] OK or too much? Thanks in advance
Link Building | | davidoff5744440 -
What is the best way to find the best keywords to focus on?
Everyone seems to say "focus on the long tail" but how can you justify focusing on such small search volumes (often zero according to Google) especially if the site you're promoting's revenue is ad based? Also, how do you even identify the best search terms to target? What are the best tools out there? Thank you!
Link Building | | harrygardiner0 -
How to deal with over-optimised anchor text?
Hi, We took on a client a few months ago, who came to us after seeing a drop in rankings. After cleaning up the site, we concluded that their drop is more than likely down to over-optimised anchor text. The keywords that have mainly been affected are the ones that have a majority of links with the exact anchor text. The links have built using blog networks, articles and there are some comments thrown in for good measure. We have no way of getting them removed. Hmm, links can't hurt you!? So what is the best solution? Has anyone had any success over coming this issue? What sort of time scales are we looking at? Gareth
Link Building | | garethbrown0 -
Getting existing text linked from magazine
Hello All, A major magazine DA98 did an article in 2007 about a project our company worked on. The specifically named our company in both the printed and online (PA53) versions of our article. Even though this article is old, I think this has HUGE potential if we can pull it off. Do you think it's possible to contact them and encourage them attach a link to our company name. Their newer articles are pretty good at doing this, but I guess in 07 it wasn't practiced by them. What's the best way to approach this and who should I go to? Webmaster? There is also a slight downside, the article does contain information about explosives, but not in a bad way. Could the search engines dislike this. I'm assuming not because of the PA and DA numbers for the magazine company. Would love to hear your thoughts and ideas. dmac
Link Building | | dmac0 -
On-Page Report Rel Canonical and keyword density and backlinks...
Hey guys, 1- In the On-Page Report the "Appropriate Use of Rel Canonical" is not checked and it says <dl> <dt>Canonical URL "http://www.mydomain.com/"</dt> <dt>We check to make sure that IF you use canonical URL tags, it points to the right page. If the canonical tag points to a different URL, engines will not count this page as the reference resource and thus, it won't have an opportunity to rank.</dt> <dt>the domain points to the right page... Im not understading why its checked off..??? could it be because the canonical url has the ".com/" instead of just ".com" ???</dt> <dt>2- it also shows that the Total Keyword Usage for this Page = 33 , is this good or bad? too little or too much?</dt> <dt>3- Also when building backlinks should I include the ".com/" or ".com" ??</dt> <dt>Thank you in advance! </dt> </dl>
Link Building | | onyx8080
