Queries vs Keywords
-
Can anyone clarify why my list of queries from google webmaster tools varies so much from the keywords that have resulted in clicks?
I have a site that, according to Google analytics, has had clicks from 125 key phrases where as in webmaster tools (via analytics) allegedly only 17 queries have resulted in clicks. Is it becuase GA can't handle less than 5 clicks from the webmaster data or is it something else I am missing?
The site I am researching for has very little traffic from other search engines.
-
It really is bizarre, the number of unique keywords or queries is as follows:
Google Webmaster Queries (in webmaster) - 77
Google Webmaster Queries resulting in clicks (in analytics) - 18 (406 in total)
Keyword clicks to the site (in analytics) - 125
There must be something I'm missing!
-
Sorry about that, I misread your question.
I wasn't really sure of the answer once I reread your question, but I did find this link from Google Support after digging around a bit: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1213138
-
I understand about the Google log in but, unless I have misunderstood your response, this also applies to the keywords that have driven traffic to the site.
Why are so many more keywords showing in my analytics than queries that resulted in click? Is this not the same data? Is this where I am going wrong?
-
This is because of Google's (fairly) recent change in reporting of search referrals within Google Analytics. If the user who visits your site is using Google under SSL (so with a https prefix), their search term is hidden and shows up in Google Analytics as (not provided). So when you look at the list of search queries in GA, you are only looking at the queries that people searched for when they weren't accessing Google through SSL. Everything else gets lumped into (not provided).
In Webmaster Tools though, you're able to see ALL of the searches, even the ones from HTTPS searches. That's what creates the discrepancy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Primary keyword in every page title of website
Hi all, We can see many website page titles are filled with "brand name & primary keyword" at suffix. Just wondering how much this gonna help. Or can we remove "primary keyword" from other non-relevant pages and limit the same to important pages to rank well? Thanks
Algorithm Updates | | vtmoz0 -
How is this possible? #2 ranking with NO on-page keywords, no backlinks, no sitemap...
Hi everybody. I have a question ... I'm totally stumped. This question is being asked today (November 16th, 2015) just after Google updated something in their algorithm. Nobody seems to know what they did. and it has something to do with the new "Rank Brain" system they're now using. My niche is Logo Design Software (https://www.thelogocreator.com). I had the keywords "logo creator" on the page roughly 7 times. After Google updated, I lost about 10 spots and as of this writing, I've dropped to #15. So, maybe I over optimized. fine. Noticing that for the keyword "logo creator" ... NONE of the top 14 spots actually have "logo creator" in their page title and NONE of them have more that 2 instances (if any) of the keyword "logo creator" on the actual page. So I removed ALL instances of my keyword "logo creator" from my home page - used the Webmaster's Fetch Tool and moved up a few spots instantly. So what the heck? And the #2 spot for that keyword is www.logomakr.com - they have NO words at all on their pages, no blog, no sitemap and far fewer links than anybody in the top 10. Can anybody reading this shed some light? Marc Marc Sylvester
Algorithm Updates | | Laughingbird
Laughingbird Software0 -
Meta Keyword Tags
What is the word on Meta Keyword Tags? Are they good to have, or bad? Our biggest competitor seems to have them.
Algorithm Updates | | Essential-Pest0 -
Why would Google read different pages to rank for a keyword?
I have noticed a large drop in a number of keywords in the latest rankings report. I have checked the results on the 'Ranking History Graph' and it appears that Google is reading different pages for the specific keyword and therefore, giving large fluctuations in ranking dependant on the page from week to week. Why would this be happening?
Algorithm Updates | | Benjamin3790 -
Keyword search results
Is there any tools that provide information on how many results there are for a given keyword? Also, would this be a good way to do research for which keyword I should optimize my page for google SERP, basically to find a less competitive keyword. My thinking was that if the search results were lower it would be easier to rank for that keyword with SEO.
Algorithm Updates | | bilsonx0 -
High ranking for high volume keyword, but low traffic
We are ranked, according to Moz (and we've tested to back it up) #3 on Google UK for the keyword "Hire a Jet". According to Google, this keyword gets 22,500 local searches per month. Yet we get about 5 hits a month for that keyword. Any ideas why this is so low? It just doesn't add up or make sense whatsoever.
Algorithm Updates | | JetBookMike0 -
Today all of our internal pages all but completely disappeared from google search results. Many of them, which had been optimized for specific keywords, had high rankings. Did google change something?
We had optimized internal pages, targeting specific geographic markets. The pages used the keywords in the url title, the h1 tag, and within the content. They scored well using the SEOmoz tool and were increasing in rank every week. Then all of a sudden today, they disappeared. We had added a few links from textlink.com to test them out, but that's about the only change we made. The pages had a dynamic url, "?page=" that we were about to redirect to a static url but hadn't done it yet. The static url was redirecting to the dynamic url. Does anyone have any idea what happened? Thanks!
Algorithm Updates | | h3counsel0 -
Will google punish us for using formulaic keyword-rich content on different pages on our site?
We have 100 to 150 words of SEO text per page on www.storitz.com. Our challenge is that we are a storage property aggregator with hundreds of metros. We have to distinguish each city with relevant and umique text. If we use a modular approach where we mix and match pre-written (by us) content, demographic and location oriented text in an attempt to create relevant and unique text for multiple (hundreds) of pages on our site, will we be devalued by Google?
Algorithm Updates | | Storitz0