One Person - Different Name Variations - SEO
-
There is a client we have, John Smith, and he owns www.johnsmith.com. John Smith is also known as John A. Smith, Johnny Smith, and Jonathan Smith. He wants to show up in the top 3 for all his variations, but the catch is he doesn't want his variations anywhere on his www.johnsmith.com
Does anyone have any tips or ideas on how we could do that better?
Thank you
-
Probably creating backlinks with those name variations in the anchor tags might help.
But why spend time and resources trying to make his site show up if people Google his name and/or name variations and not focus on making the site show up when people Google keywords related to the content/services/info John Smith offers?
-
First explain that without using the variations on the website it will be challenging but you are going to try some work-rounds that may or may not work.
You can add the variations to alt tags, title attributes in navigation, in the footer, try title tags and meta descriptions (not on the actual page but will come up in SERPs) and build external links with the variations as the anchor text.
You could also investigate schema mark up and if you can add the variations in there somehow and also look at Google+ and linkedIn which you can link back to the website.
You could try get an About Us page and make the content fun and engaging and also add the variations in there "john smith, also known as X and X, ....'
Good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Value of Google+?
Hi Mozers, Does having a Google+ page really impact SEO? Thanks, Yael
Intermediate & Advanced SEO | | yaelslater1 -
Splitting a strong page - SEO
Hi, I have a page with high traffic that is showing a list of flea markets in a unique URL. We are redesigning our website and we have created a listing directory of flea markets, so the users can look up and find the information for each. Each flea market will have its own URL in the future, and the listing directory shows only summarized info of each flea market in the results. Before activating the new flea market section, I would like to make sure which is our best bet: Option 1: Create pages with same URL/content as the current ones, which we won't link from frontend, and besides that, use the new flea market section on a separate page. Option 2: Redirect the current page to the new flea market section. As an inaccurate reference because it depends on many variables and SEO doesn't have an actual number, I understand this is more or less how it would work: Example Option 1 (after 1 week of launch): Old Flea Market Pages SEO traffic: 10,000 visits/month New Copied Flea Market Pages traffic: 9,700 (maybe a bit below 100 because of design changes etc) New Flea Market Section traffic: 500 visits/month (then increase over time) Example Option 2 (after 1 week of launch): Old Flea Market Pages SEO traffic: 10,000 visits/month New Redirected Flea Market Pages traffic: 9,000 (in principle PageRank wouldn't be affected, but other rankings might) New Flea Market Section traffic: (joined above, then increase over time) According to this, Option 1 would give us more total future visits compared to redirecting, plus the new flea market pages would add to it. If redirecting, the new flea market section would add up some SEO juice to the old page, but not as much as Option 1 (not redirecting). Please confirm. Which option is the best one and why? Thank you, New 301 Redirection Rules: https://mza.bundledseo.com/blog/301-redirection-rules-for-seo
Intermediate & Advanced SEO | | viatrading10 -
SEO: Subdomain vs folders
Hello, here's our situation:We have an ecommerce website, say www.example.com. For support, we use zendesk which offers a great platform that makes publishing FAQ and various resource articles very easy. We're torn between publishing these articles on our actual website, or publishing them via Zendesk. If we publish them on our website, the url would be something like:
Intermediate & Advanced SEO | | yacpro13
www.example.com/articles/title_article.html On the other hand, if we publish them via zendesk, the url would look like:
support.example.com/articles/title_of_article We would like to publish them via Zendesk, however, we do no want to miss out on any SEO benefit, however marginal it may be. Doing it this way, the domain would have all of the ecommerce pages (product and category pages), and the subdomain would have ALL other types of pages (help articles and also policies, such as return policies, shipping info, etc etc). I know a long time ago, folders were preferred over subdomains for SEO, but things change all the time.Do you think setting up all the ecommerce pages on the domain, and all content pages on the subdomain, would be a lesser solution? Thanks.0 -
SEO through Social Media, what have you been doing? :)
Hi, Just a general discussion really, what sort of thing have you been up to regarding social media and it helping SEO. One thing that does interest me is generating tweets/likes and also using Google plus profile to help SEO.
Intermediate & Advanced SEO | | activitysuper0 -
Critique My Site For SEO
Hi Everyone, I was wondering if someone might critique my site and let me know what you think. I've done pretty much everything I know to do proper seo for my site. I'd love to hear some critiques about what I am doing wrong. I'm not sure if my titles are okay, being that they are similar amongst pages. The other thing is that for all the javascript buttons on the top I have no followed them since they don't have any anchor text. The way google will crawl my page is through the links in the footer. I was thinking of moving them throughout the body of the page since I hear google isn't giving as much weight to footer links. I also wanted to hear what you think about putting a blog on my site and updating with fresh content as opposed to creating a separate blog and then linking back to my website with anchor text. Thanks for all the help. And glad to be a member Bill
Intermediate & Advanced SEO | | wsh150 -
Local SEO - Business name and web address different
Howdy Local Experts, I'm hoping you can clear up something for me.. I'm setting up some places for a company that's spread across 5 cities. I am creaitng 5 separate locations for this. The company name is not the same as the website name. All the SEO efforts are for the website name ( the brand ) not the parent company name., so... 1. When creating the places do I enter the business name in "company/organisation" and put the brand name in the web site field? Or is it better for seo to have the brand name here as the company name too? 2. Are all 5 listings more or less going to be the same except for the address and phone numbers? I suppose unique photos etc for each location is better here? 3. When creating citations i am essentially going to be building 5 separate "links", one for each place is that correct. So adding the specific location details into the matching state and city business directories etc? 3. The exact business category doesn't accurately show up in the list. Do i select the closest thing here or create custom categories to better match the business. Apologies for the lenghty question, Derek
Intermediate & Advanced SEO | | ClickValueMedia0 -
Effects on SEO with CDN
Should we be concerned about any adverse consequences to our site's SEO value when moving the site's assets (javascript files and css files) to a CDN (Akamai)?
Intermediate & Advanced SEO | | Volusion.com0 -
What is the best permalink structure for SEO?
Your feedback here is definitely appreciated, but I'm also doing a public study and would be honored and humbled if you answered the 5 questions in my survey as well. For those who do not wish to participate, I'd appreciate your general feedback on permalink structure best practices based on what Amazon.com and eBay.com have done to their URLs in recent times. Thanks!
Intermediate & Advanced SEO | | stevewiideman0