Should we get a new domain that has our main keyword in it.
-
We have been running our site about 10 years under the domain www.islesurfboards.com and we are referred as "Isle Surfboards" when linked to in the anchor text. Our core product line and keyword focus has always been on "surfboards" and its related long tail keywords.
However in the last several years we have began to sell "paddle boards" and now they have become our best selling product accouting for 80% of our business. We really want to rank well for "paddleboards" and related words but noticed we always seem to fall below people who have websites with "paddleboard" or "sup" in the domain and company name.
will they always rank better unless we also inlcude it in ours?
Should we move to a New Domain that focuses on the new target keyword "paddleboard" or a combo of both "surfboards" and "paddleboards"and would this make any difference or even hurt us since it would be a new domain.
Then in addition rebrand our company name to include surfboards and/or paddleboards in the company name or some combo of both so the anchor text when people who refer to us relate to both paddle boards and surfboards?
-
Just so you know it here is a link count for your homepage using screaming frog seo if free tool
URL http://www.islesurfboards.com/ Status Code 200 Status OK Type text/html; charset=utf-8 Size 45328 Title Paddle Boards Surfboards San Diego, CA Since 2004 Level 0 In Links
|
279
Out Links
|
153
|
I have made the links. show up here for you so you get an idea of what's happening
-
Hi Marc,
I 1st want to discuss something way more important that I just found is this your blog
http://www.islesurfboardsblog.com/home/ ?
you have a 3rd domain
that you using as a gallery now I can let you without a doubt this is hurting your SEO beyond what you could imagine
Your blog must be on the same domain if you want credit for it. Can we talk in private chat?
http://www.islesurfboardsblog.com/home/
you have a lot of domains on 1 website that makes this very difficult to fix. If you want to chat I am more than happy to give you advice for free as to what I would do if I were you. You can private message me here here's more information try using screaming frog SEO it's where I got this information here
https://blueprintmrk.sharefile.com/d/s7646c07de7a4ff3a
is not okay it will not help you at all I can get this sorted out for you in a matter of days and permanently fixed and would be happy to tell you exactly how I will go about doing it for free. Please private message me so we can talk.
Now for instance one of the most important things are links inbound or outbound not exceeding 100 per page
I Know an external link is often referenced as an outbound link I apologize for that more descriptive. Any external outbound link from your website to another website
For instance if you are going to type in example.com is great for examples check them out at http://www.example.com on your own website that would be considered an outbound or external link.
I can see how it is confusing because inbound links are also "external"
http://www.seomoz.org/q/is-having-too-many-outgoing-external-links-bad
http://googlewebmastercentral.blogspot.com/2008/10/linking-out-often-its-just-applying.html
http://www.mattcutts.com/blog/how-many-links-per-page/
and external link can be seen on your website right here
This tool will show you how many inbound and outbound links there are total those are external links I tend to think of external links is outgoing however you are correct I should've been more clear about what I meant I mean outgoing links outbound
http://linkcounter.submitexpress.com/
Now this is important your page rank is 4 if you were to lower your links from 300 per page I just made that number up so please keep that in mind. To 100 links per page this is what you would get
this is information from your website being audited by tool that will tell if you're losing “link juice” the link was extremely long so I had to shorten it
Unfortunately you have 404's similar to this showing up in that tool
as you can see from my example above their extremely long so I've had to shrink them again here's another 404 page
know an extra link is a link from your website to another website for instance if you are going to type in example.com is great for examples check them out at http://www.example.com on your own website that would be considered an outbound or external link.
I can see how it is confusing because inbound links are also quote external
http://www.seomoz.org/q/is-having-too-many-outgoing-external-links-bad
http://googlewebmastercentral.blogspot.com/2008/10/linking-out-often-its-just-applying.html
http://www.mattcutts.com/blog/how-many-links-per-page/
and external link can be seen on your website right here
you have only a total of 101 inbound links according to Alexia
http://www.alexa.com/site/linksin/islesurfboards.com
you need a site audit which I would happily do for you these are external links but it seems like we have a bigger problem than just external outbound links we have a really big mess that I would be happy to help you clean up.
| Home > Trusted Surf & Standup Paddle Links
| | | |
| |Some Links We Like
Baja Bound
If you are headed to Mexico, get your insurance online with Baja Bound.Paddlesurf.net
News, Reviews- everything about stand up paddle surfing... get out and poach some!Wavehunters
Wavehunters Surf Travel is a worldwide, full-service surf travel agency, specializing in exotic surfing trips, surf vacations, surfing adventures and world class surf.Online Surf Shop
Get great deals on surfboards and surfing gear, while keeping up on surfing news.Standupjournal.com
Standup Journal represents the spirit, personalities and jaw dropping images surrounding the standup paddling, paddlesurfing, sup and an overall waterman's lifestyle.|
|
-
wait, im confused, i thought an external link is a link from an outside website to yours and this is what you do want?
http://www.seomoz.org/learn-seo/external-link
Why would having alot of external links be bad?
-
the reason you don't want a lot of external links is because your website gives credit to other websites and it takes away from your "link juice" or makes you look like a directory. You should put no follows on most external links unless needed. The amount of internal links you have per page I would recommend a complete web site overhaul. But that's just my opinion I would have it audited at Alexa or Yost before actually paying the money for new website. However if you do need help with one let me know on more than happy to fix the problems.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=96569
Sincerely,
Thomas Zickell
-
ok, sounds good. for the external followed links you mentioned we have alot we need to no follow external links? what does this mean?
-
You have switched your title tag to have
URL http://www.islesurfboards.com/ 30Page
Title Isle Paddle Boards & Surfboards | San Diego, CA Since 2004 that is 58 characters long and starts with Isle not Paddle Boards as it should. You don't need to put your business in the most important spot the 1st spot unless your Federal Express or somebody big like that
your title should read "Paddle Boards | Surfboards | Isle"
that will get you the most Attn: to paddle boards without losing your surfboard or Isle name in your title.
Your description text is too long as well. You want to make that under 150 characters
unlike the description you have may be get the word online out of their
You can cut "to your doorstep."
"Order online today with Free USA shipping to your doorstep."
You could change it to this
Order on our site today free shipping USA
you want to save some space read write the tag so does the real description of everything you do in 150 characters I know that that's not very easy
|
"Choose from a massive selection of paddle boards, inflatable paddle boards,surfboards, standup paddles and surfing accessories. Order online today with Free USA shipping to your doorstep.
|
187
|
you need to blog and to focus on branding. Company to a lot of stories about people using their power boards and loving them use Wistia's excellent video to get links and tell your company story. You can get discount on Wistia from SEOmoz perks if you need something a little less expensive try Vimeo Pro it's $199 a year where the others are around $70 a month for white label Wistia is give you 3 free non-white label but still awesome videos.
Wistia, Vzaar and Brightcove your site speed was 5 seconds it's not the worst ever but you need to get it down to around 2 in addition you can add a content delivery network to speed up your site and let you host your own video I recommend if you on to be able to make videos just like you can with these hosted video brands above you use CDN77 is as an absurd amount of pops and will speed up your site
Here is a CVS of the info below it not easy to cut and paste but you're doing alright
https://www.dropbox.com/s/vo11h209cz0pnxf/advanced_inbound_links_ose_020313_959003.csv
Domain Authority35/100
Page Metrics: Last index update: 1/25/13
Page Authority Linking Root Domains Total Links Facebook Shares Facebook Likes Tweets Google +144/10066 629 141 75 20 119
Page Authority (PA)44
Domain Authority (DA)--35mozRank (mR)
4.90Domain mozRank (DmR)
4.243.87mozTrust (mT)
5.77Domain mozTrust (DmT) this type of domain trust takes years to build
Total Links 26,574
External Followed Links 3,660 this is huge number you need to no follow external links
Total External Links 3,680
675Internal Followed Links
Total Linking Root Domains: 66
Total Linking Root domains 116
Times Shared on Facebook: 141
-
Hi Marc,
do not move your website to new domain Google has devalued exact match domains so much that it would be worthless. In comparison to your already proven friendly on spammy domain if you simply change your title tag to say "paddleboards" and not surfboards you will get the attention from Google you're looking for.
Don't get caught up trying to do the same thing with 2 domains because Google gives credit to domains that are older and have stated malware and spam free. The advantage you will have from inbound links and a solid reputation will get you ranked for paddle boards in no time if you follow these instructions below.
http://www.seomoz.org/learn-seo/title-tag
http://www.wordstream.com/blog/ws/2009/08/05/seo-title-tag-formulas
http://searchenginewatch.com/article/2154469/How-to-Write-Title-Tags-For-Search-Engine-Optimization
Don't forget to write content in your blog I hope you have a blog. If you don't start one but wright content about paddle boards
I hope I've been of help,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords and relevancy
Should you always go by the highest relevancy when your choose your keywords sor can you take some keywords with the lowest relevancy possible and will it still help your webpage ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Adding a secondary keyword or other keyword variation to the title tag affect ranking for primary keyword?
Hi Moz Community, According to Google Search Console, the main keyword for our website is undergoing a low click through rate, even though we have good ranking for that keyword (top 3). Currently, our homepage's title tag is "Brand Name: Primary Keyword". I am thinking about adding a secondary keyword or other keyword variation to differentiate our company from others in order to possibly increase the click through rate. Will this affect the current ranking for the primary keyword? Also, is the clickthrough data in Google Search Console accurate? Thank you! Best, Raymond
Intermediate & Advanced SEO | | raymondlii0 -
New domain or subdirectory?
I noticed my domain authority has dropped slightly in the recent update, and it has me re-thinking a strategy for a website I just recently launched. I purchased the domain name kansasisbeautiful.com about a year ago and have been working on building it for most of that time. Earlier in August, I went ahead and launched it. However, towards the end of the development of the website, I decided to just put it in a subdirectory of my parent company (my photography business) at mickeyshannon.com/kansas and redirected the kansasisbeautiful.com domain to the subdirectory. mickeyshannon.com is my photography business website. The Kansas website has it's own distinct design, but is powered completely by my photography. I created it for a few purposes, including promoting tourism to the state of Kansas and to publish a book on Kansas travel next year, but one of it's main goals is also to help sell my photography prints. I decided to put it in a subdirectory (mickeyshannon.com/kansas) as I had hoped it might drive more traffic into buying photo prints if it lived on my main website. However, I've been re-thinking my strategy and have been wondering if I'm competing against myself too much. Many of my photography prints have the name of a location in them and have their own URL per photo (for example: "Flint Hills Spring Sunrise" is at http://www.mickeyshannon.com/photo/flint-hills-spring-sunset/). It makes me wonder if the new Kansas travel website page for the Flint Hills (http://www.mickeyshannon.com/kansas/flint-hills/) is competing for that keyword. Would I be better moving mickeyshannon.com/kansas to kansasisbeautiful.com? I was worried having so many backlinks back to my photography site would send up red flags with Google as if the kansasisbeautiful.com website was just a spammy website created to push traffic to mickeyshannon.com when it really has it's own purpose. Any thoughts on whether using the domain name or keeping it at the subdomain level is better? Hopefully that made sense. Thanks, Mickey
Intermediate & Advanced SEO | | VSphoto0 -
Does it make sense to create new pages with friendlier URLs then redirect old pages to new?
Hi Moz! My client has messy URLs. does it make sense to write new clean URLs, then 301 redirect all old URLs to the new ones? Thanks for reading!
Intermediate & Advanced SEO | | DA20130 -
Content From One Domain Mysteriously Indexing Under a Different Domain's URL
I've pulled out all the stops and so far this seems like a very technical issue with either Googlebot or our servers. I highly encourage and appreciate responses from those with knowledge of technical SEO/website problems. First some background info: Three websites, http://www.americanmuscle.com, m.americanmuscle.com and http://www.extremeterrain.com as well as all of their sub-domains could potentially be involved. AmericanMuscle sells Mustang parts, Extremeterrain is Jeep-only. Sometime recently, Google has been crawling our americanmuscle.com pages and serving them in the SERPs under an extremeterrain sub-domain, services.extremeterrain.com. You can see for yourself below. Total # of services.extremeterrain.com pages in Google's index: http://screencast.com/t/Dvqhk1TqBtoK When you click the cached version of there supposed pages, you see an americanmuscle page (some desktop, some mobile, none of which exist on extremeterrain.com😞 http://screencast.com/t/FkUgz8NGfFe All of these links give you a 404 when clicked... Many of these pages I've checked have cached multiple times while still being a 404 link--googlebot apparently has re-crawled many times so this is not a one-time fluke. The services. sub-domain serves both AM and XT and lives on the same server as our m.americanmuscle website, but answer to different ports. services.extremeterrain is never used to feed AM data, so why Google is associating the two is a mystery to me. the mobile americanmuscle website is set to only respond on a different port than services. and only responds to AM mobile sub-domains, not googlebot or any other user-agent. Any ideas? As one could imagine this is not an ideal scenario for either website.
Intermediate & Advanced SEO | | andrewv0 -
Backlinking 3 sites from same domain and backlinking main site too
Hello, we have 4 sites, in which 1 is a main site and rest 3 are niche sites All these 3 sites have dofollow links to main site from home page We got a high quality backlink - through which all 3 niche sites have got it from that domain Is it worth to add backlink from that domain to main site too, despite the fact the 3 sites already have recvd it and they all link to main site many thanks
Intermediate & Advanced SEO | | Modi0 -
New Keywords stealing juice?
I already rank on the first page for all 13 of my main keyword terms. Is it possible for me to start ranking for additional key words on those page by adding additional content on the pages? How much impact will this have and will the new keywords still juice from my already good keywords? Also if I am already ranking well for those key words...with really horrible URL's. Would it be possible to add my new key words into the URL's? Since the current URL's seem to have nothing to do with my current rankings maybe I can keep my current rankings but then also get a huge boost for my new keyword rankings? Thank you, Boodreaux the novice. PS. I have already heard the great advice of keeping my old site map up for a while after I change the URL's in order to let google catch up and re-index the site.
Intermediate & Advanced SEO | | Boodreaux0 -
Keyword Rich Domain Redirects to Brand Name But How Will SEO Work For It?
If i have a keyword rich domain name, but i redirect it to a brand domain name, will doing seo for the keyword rich domain name be effective in showing up on google under that domain, for the keyword i do SEO for? or does this cause a conflict for spiders/robots as soon as they realize the page they want to check out is getting redirected to another domain name?
Intermediate & Advanced SEO | | lafurniturestore2