Matt Cutts explains: 301 linkjuice loss is a Myth!!
-
Hey Guys,
Finally got an answer i was looking for about 301's and link juice (pagerank) loss.
Matt Cutts posted the following video on Youtube yesterday confirming there is no linkjuice (pagerank) loss from a 301 redirect.
Check out Matt Cutts video and discuss the concequences and tactics here
http://www.youtube.com/watch?feature=player_embedded&v=Filv4pP-1nw
-
Great share.
Interesting as I always believe there was a slight dampening effect going on.
-
Thank you, Lawrence.
Good information to have.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Console: Change Of Address, 301 Redirects Step Not Working
Hi everyone, We just made a switch to a new domain based on a rebrand, and we are currently directing users who navigate to the homepage of the old site to an interim page on our new site that reads companyname.com/companyname, that then redirects to the actual homepage of the new site, companyname.com. The redirect page's purpose is to tell users about the brand name change before showing them the new site. The challenge is that in the second step of the verification process for the address change, it reads that our domain name request does not correspond because the homepage is directing to this interim page. Is there a way for us to continue to direct people to companyname.com/companyname and have GSC verify that the 301 redirects work properly? Ideally we would not want to direct people from the homepage of the old site to the homepage of the new site. Thank you in advance for your help. Sincerely, Chase VHSpF
Technical SEO | | commcreative0 -
Maintaining Link Value Of Old URLS With 301 Redirects
Large ecommerce site that has been around for a long time (15+ years.) During that time technology has changed a lot and we are running into issues maintaining 301 redirects for very old urls. For example we have a good amount of links to product and category pages. Some of the old links are to products that still exist and will exist for many years to come.(of note little to no traffic comes via these links. Most of them are close to 9 years old so they are buried deep within articles, forums, or websites) However as we make changes to the site and URL structure these old urls are taking up more resources to continue to maintain 301 redirects. I am Leary of no longer supporting them because I do not want it to impact rankings however there is concern on how much development time and technology resources it takes to continue to support as time goes on. Does anyone have experience handling redirects 3 or 4 url structures old? Looking for insight from someone who has crossed this bridge before.
Technical SEO | | RMATVMC0 -
301 Redirects on Large Real Estate Website
Hi guys,We are about to move over to a new website and need advice on handling the 301 redirects.We have a large real estate website with around 12,000 pages, a lot of these are properties (about 10,000)On our old website, the url structure for each property is as follows -domainname.com/property/view?property=14863on our new site, the url structure isdomainname.com/properties/view/6137The property ID number is always different from old site to new. The way we see it, we have two options. a.) a manual redirect of each and every property url. A very very long jobb.) a folder level redirect, so redirect the 'property' folder on the old site into the 'properties' folder on new. The con with this one is we are not sure if this is the best route to take, if it is how we would go about it?Some advice would be really appreciated guys. I know there are some hyper intelligent SEO's in here and we need to make sure we handle this right!Many thanks in advance.Mark
Technical SEO | | Nextman0 -
Static site to wordpress - avoiding 301 redirects
Moving our static website to wordpress, pages currently end in the .htm extension and for reasons of me having to do all the moving myself and wanting to preserve link equity is there any way I can run the pages with a .htm extension in Wordpress? Tried using a plug-in by Daddy Design but it seems a bit hit and miss at times. I basically need to keep the url's the same as I will not be able to get the vast majority of my links altered to the new pages, plus I am doing this by myself!
Technical SEO | | Jon-C0 -
301 redirects & merging two sites into one
We have a client that has two sites that rank well for different searches in their market. The main pages ranking are things like advice articles and news pieces. For various reasons, they just want one site. I believe they need to duplicate the content from the outgoing site and place it on the main site, with a 301 redirect from each old page to each new one. What happens when they eventually want to redirect the entire domain? Would these smaller, internal redirects become obsolete, therefore removing any link value they once had? I am not sure how this works or if there is a best practice way to do this. Thanks Gareth
Technical SEO | | Gmorgan0 -
Google Confusion: Two Sites and a 301 Redirect.
Hi, We have a client who just sprang a new project on us. As always, they went ahead and did some stuff before bringing us into the loop! (oh the joy of providing SEO services!) Anyway, i'm pretty swamped right now and need some extra brains on this. Basically the client had www.examplesiteA.com online for many years (an affiliate site which had built up a strong brand in the industry). They have now decided to turn this affiliate site into a full blown service platform and so with the new site being built they 301'd the whole thing over to www.examplesiteB.com - this is where they want all the old affiliate content to be hosted. So essentially examplesiteA.com is now examplesiteB.com and a new site is being placed on examplesiteA.com - still with me? So this has all happened and a brand new website is on examplesiteA.com and the old examplesiteA is now sitting exactly as it used to, but on the examplesiteB domain. The 301 redirect has been removed and the new examplesiteA seems to have been crawled, but the homepage is not indexed. When you search for examplesiteA, examplesiteB is the top result. Now they are similar domain names and to be fair I have very little data at this point i.e. I don't know when the 301 redirect was removed and it maybe that this all fixes itself with time. How is link equity effected now that examplesiteA.com was 301 redirected to examplesiteB.com and cached in this way, but now the 301 redirect has been removed and does not exist? Would link juice have been diluted throughout the process? Obviously if we had been in on all this before anything was implemented we would have done things differently. Interested to hear what others would do coming in at this point. Thanks and look forward to the advice!
Technical SEO | | MarcLevy0 -
301 Redirects - SEO Benefit?
Hello, Years ago, our company started out as a Yahoo store. We've since moved onto another website with its own shopping cart but since the Yahoo store is almost 10 years old, there's a lot of history there and it still exists with the occasional order. We currently use it for reputation management purposes with links to our real ecommerce site but we're thinking of just redirecting the Yahoo store to our ecommerce site. Is there any SEO benefit in doing this? We were also kind of penalized by Panda. Would this help us out at all (the descriptions on both sites could be considered duplicate content).
Technical SEO | | airnwater0 -
Does 301 redirect pass "freshness?"
Greetings! I work for an online retailer, and we recently launched a voting tool that allows customers to voice their opinion whether or not we should carry a new item. It's been a huge success and we've been generating thousands of comments. As a result, it's helped our SEO, and our products are showing up on the first page for some keywords without having any external links pointing to these pages. Our plan is to sell a product if it does well during the voting period. Unfortunately, we're not able to process the sale on the voting page, and need to redirect users to another page on our site. I understand that a 301 redirect transfers "linkjuice" to the new destination URL. But does it also transfer "freshness?" I ask because our new landing pages will not be updated as frequently as the voting pages. Example of our Voting Page:
Technical SEO | | znotes
http://www.uncommongoods.com/voting/product/50012/infant-fortune-cookie-booties Example of Redirected Item Page (where sale can be processed):
http://www.uncommongoods.com/product/baby-tube-socks-set-of-4 Any help/comments would be appreciated. Thank you!0