Rel Author Tag - Attributing Content to a Company
-
If the content is written by a corporation and cannot be attributed to a specific writer, yet we want to claim the authorship - can a logo be used instead of a headshot in the Google Profile?
Researching the above, and found that its a NO, but it can be done somewhat through rel=publisher tag, which at present is not very useful. Any other thoughts?
-
The answer is yes, absolutely. There is mass confusion over this and there have been many posts in the Q & A about this. I have struggled with this and researched this extensively.
You first need to set up a proper Google+ page for your company. This is tricky as I', sure you've discovered because you don't want that page connected to one specific person's Google profile.
Here is a link to an interview and partial transcript that tells you exactly how to do this correctly:
Thanks goes to Chris Goward of Wider Funnel Marketing. He interviewed Janet Driscoll Miller at SMX West after her presentation on Google+ and SEO
Here is the excerpt that answered my question about Google+, personal Gmail accounts, Google+ pages for businesses and branding:
"The administration of those pages can be tricky, because it's not exactly like Facebook pages. People expect it to be like Facebook and it's not. You can have multiple administrators but there's still one owner. So, for instance, if you're the business owner, you should go in and do it, so it's under your email address and you always have the ultimate control. So make sure that the person you're giving it to, that either it's an email address that multiple people can get to or that the owner of the company could. The other challenge is that most people use their Gmail account to sign up. Well, the problem is, if I'm the social adminstrator and I leave the company and I used my Gmail address to set up the page, I can never transfer that Gmail, necessarily. So you want to try...you can set up unique profiles, with your own domain name. So I like to recommend that, just because I feel like it's safer for companies."
So here's the best way to set up a Google+ page for business:
1. Have a business owner create the account using a Gmail username related to the business or brand, something like this:
2. Don't use a gmail account as the email address in the sign up process. Use an email account that is a general email address at your company that multiple people could have access to if necessary., something like this
3. Have your social adminstrator or social media manager and team members associate their Google+ profiles with the core Google+ page set up by the owner. That way, if they change positions or leave the company, they can be disassociated with the business page, but maintain their personal profile as they move on to something else.
This information was copied from my own response to this Q & A: http://www.seomoz.org/q/do-you-have-to-have-a-google-profile-page-for-a-person-before-you-can-build-a-google-brand-page
I hope this helps. I have actually written to Google asking them to clarify all of this because everyone is so confused. As of yet, they've not provided any help.
Dana
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rel=canonical or 301 to pass on page authority/juice
I have a large body of product support documentation and there are similar pages for each of versions of the product, with minor changes as the product changes. The two oldest versions of this documentation get the best ranking and are powering Google snippets--however, this content is out of date. The team responsible for the support documentation wants current pages to rank higher. I suggested 301 redirects but they want to maintain the old page content for clients still using the older version of the product. Is there a way to move a page's power to a more updated version of the page, but without wiping out the old content? Considering recommending canonical tags, but I'm not sure this will get me all the way there either as there are some differences between pages, especially as the product has changed over time. Thoughts?
Technical SEO | | rachelholdgrafer0 -
Do H2 tags carry more weight than h4 tags?
Of course H tags are key signals for relevance in search. Does an h2 tag send a significantly "louder" signal than an h4 tag?
Technical SEO | | aj6130 -
Duplicate title tags and meta description tags
According to GWT, it seems that some of the pages on my website have duplicate title and meta tags. The pages identified by Google are nothing but dynamic pages: http://www.mywebsite.com/page.php
Technical SEO | | sbrault74
http://www.mywebsite.com/page.php?param=1
http://www.mywebsite.com/page.php?param=2 The thing is that I do use the canonical link tag on all pages. Should I also use the "robots noindex" tag when the page is invoked using a GET parameter? Again sorry for my english. Thank you, Stephane1 -
Duplicate page content
hi I am getting an duplicate content error in SEOMoz on one of my websites it shows http://www.exampledomain.co.uk http://www.exampledomain.co.uk/ http://www.exampledomain.co.uk/index.html how can i fix this? thanks darren
Technical SEO | | Bristolweb0 -
Does the rel="bookmark" tag have any SEO impication?
I'm assuming the rel="bookmark" tag doesn't have any SEO implications but I just wanted to make sure it wasn't viewed like a nofollow by search engines.
Technical SEO | | eli.boda0 -
I have 2 websites with the same content
Hello everyone, this is my first post here on SEOmoz and I have a questions that I cannot seem to figure out. So here is my scenario: I have 2 websites that are identical. The only difference between the 2 websites is the domain name. This was done a while back for marketing purposes, however, I am no longer needing my 2nd website. What is the best way to get rid of this second website? I still have about 1 paying customer a day convert on this 2nd website and I do not want to loose them, however, I know that I am getting penalized by the search engines because of this duplicate content. Please let me know the best way of going about this. PS: I have read about 301 redirects, canonicalizing URLs, and other methods but do not know which one to choose. Any help is greatly appreciated!
Technical SEO | | threebiz0 -
Should i use NoIndex, Follow & Rel=Canonical Tag In One Page?
I am having pagination problem with one of my clients site , So I am deciding to use noindex, follow tag for the Page 2,3,4 etc for not to have duplicated content issue, Because obviously SEOMoz Crawl Diagnostics showing me lot of duplicate page contents. And past 2 days i was in constant battle whether to use noindex, follow tag or rel=canonical tag for the Page 2,3,4 and after going through all the Q&A,None of them gives me crystal clear answer. So i thought "Why can't i use 2 of them together in one page"? Because I think (correct me if i am wrong) 1.noindex, follow is old and traditional way to battle with dup contents
Technical SEO | | DigitalJungle
2.rel=canonical is new way to battle with dup contents Reason to use 2 of them together is: Bot finds to the non-canonical page first and looks at the tag nofollow,index and he knows not to index that page,meantime he finds out that canonical url is something something according to the url given in the tag,NO? Help Please???0 -
How do i deal with duplicate content on the same domain?
I'm trying to find out if there's a way we can combat similar content on different pages on the same site, without having to re write the whole lot? Any ideas?
Technical SEO | | indurain0