Does Google gropup similar phrases together as teh same search phrase ?
-
We have recently been doing a bit of Keyword research using Googles Adwords Keyword tool.
This highlighted many variations of a similar search phrase and indicated all had the same number of searches per month.
Sush as;
"web design in glasgow"
"website designers glasgow"
"website designer glasgow"
"glasgow web designers"If someone searches on Google for "web design in glasgow" will google rank pages optimised for "website designer glasgow" ?
Thank you.
Alan
-
You're welcome Alan. Getting past the basics and understanding the nuances can make all the difference over the long term.
-
Thank you for your response to this question. For a while now we have been designing and developing website solutions but not really paid much attention to SEO etc. We are now focussing much more on thsi not only from our own point of view but for our clients. During the searching for keyword phrases associated with what we regarded as the main search phrase "web design glasgow" it became apparent that Google was grouping various phrases together for the sake of their statistics. Your suggestion about using PPC with different terms is a good one. As you say this might be the best way to determine which of teh listed (and other) keyword phrases are the best. Thanks again.
-
Google does group phrases to a certain extent. The search results are supposed to be based on "show exact match first" then cascade down from there in terms of "closest but not exact" all the way down.
Since that criteria then gets re-sorted based on Google's individual site authority and value criteria, the results can get jumbled.
This is why it's vital to consider the most likely way your unique market thinks about your services and how THEY would be most likely to conduct a search. Because it's better to go with the variation(s) you think most resemble or match that thinking.
You gave a difficult example when it comes to evaluating that issue, because to me, all but the first one are viable as real world people actually looking to hire web designers. The 1st one may be good, but seems a bit less likely. Only real data studied over time can narrow down the best choice in terms of conversion potential. Yet it's important to consider.
This issue is a great way to use PPC ad testing to see which ads get the most clicks to a landing page - which of those then actually fill out a form, and which of those forms is more than just someone exploring as opposed to ready to purchase?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Similar Several Articles or One Article
I have a Q&A project having content of many different topics.
Keyword Research | | kitoks
My question: writing several articles on the same topic will up my rank? For example I work on keyword "Rhassoul clay". So if I write 5 topics about rhassoul clay (400 words) will it be a plus for my webpage or not? Or it is better to write one article with 400 x 5 = 2000 words instead of splitting it into 5 articles?0 -
What is the best way to research long tail search queries?
Hi, I am wondering if there is any special way to seek out long tail search queries? For example, when I search in Adwords or Ubersuggest for a particular group of keywords, I only ever seem to get 1 to 3 keywords. I am looking for the longer search terms like actual questions i.e. "Where is the best yoga studio in Doncaster?" Currently I rely on not hitting in Google in enter but I figure that there must be a better way? Thanks guys!
Keyword Research | | StoryScout0 -
Google Keyword Tool alternatives?
Does anyone have any suggestions for Google Keyword Tool alternatives, since is has been closed by Google? Thanks
Keyword Research | | BoomDialogue690 -
Why is Keyword Tool volume data showing as unavailable? I already linked my Google Analytics account.
Why is Keyword Tool volume data showing as unavailable? I already linked my Google Analytics account.
Keyword Research | | bethkmac0 -
Excluding my domain from search statistics
I would like to exclude my own domain from seach statisics- so when I search the numbers are not reflected in the various search engines. Do I need to register the domain in each search engine to do that? Thanks!
Keyword Research | | Kenaiguide0 -
Should I use Phrase Keywords when doing Keyword Research?
Hi all, I've spent the past couple of days doing some extensive keyword research in Adwords Traffic Estimator, looking for keywords to optimise my pages. I've been searching using EXACT so I get a realistic value but I'm wondering if PHRASE is better suited for research after all its more likely someone will visit my site via a phrase match than exact? What are your thoughts on this?
Keyword Research | | Seaward-Group0 -
Google Keyword tool data + No. 1 Serp rank =/= to taffic on landing page
So a keyword we are targeting "painted bedroom furniture" google keyword tool says gets 480 exact local searches (and 880 broad), and in the same local google we have ranked 1st for months (and currently we are 2nd and 3rd too), but looking at the google analytics that landing page has only gotten 78 unique page views from searches and only 21 from "painted bedroom furniture" . (the 2nd link gets 12 page views and the 3rd gets none, from that keyword) Now for me that does not make sense! For other keyword which we rank No.1 the keyword data and analytics generally match/make sense. Is there something I'm missing?
Keyword Research | | eunaneunan0 -
How trustworthy is Google's Keyword Tool for organic search research?
Can anyone (not Google affliated) explain to me where Google's data really comes from in their Keyword Tool? Is it at all based on organic search? Or only on Google Ads related data? I know there was some controversy back in June '10 and the Google remedied the return of suggested keywords but I can't seem to get a clear answer (other than from the Google blog itself) whether the search volumes returned are truly indicative of organic search. Am I relying on the wrong tool? Do those more savvy than I only rely on the keyword tool for PPC research. Please help! I'm obsessing over my numbers here. 🙂
Keyword Research | | lhutt0