Select Keywords Strategy
-
Hi, when planing a strategy for the keywords i am looking at the following parameters: 1. Using Google Analytics i check what are the queries that cause my website to appear in search results 2. I am trying to understand what is the message the website (the company) want to deliver 3. I am trying to find the best keywords that will have lower competition to minimize the costs The Q 1. Any other parameters that i missed? 2. What will be the best way for me to check the competition and the costs for each keyword before i select it? Thank you very.... SEOwiseUs
-
I don't select a category (industry) - I prefer to allow Google to bring back a variety of results so I can make the industry evaluation without relying on their system to figure that out for me. Other than that, I also don't just put in one phrase at a time - I usually put in a few - up to five or six, that I have already identified as related from my previous process.
But other than that, it's the same as what you do
-
Thank you Alan, What do you mean " i run these keywords thru Google keyword tool" I am using this tool - the way i use it is: i write my keyword, select category(industry) select region and language. and press "search" The results are - monthly (local and global) searches for this keyword, competition. And bellow - a list of suggested keywords from google Do you use the keywords tool in a different way? .
-
I take the keywords I think the site should rank for (understand the market, think "what would a prospective visitor/customer/client use to search for this"), as well as similar top level phrases on the site (home page, top category page or top services pages). I then run a few of those at a time through the Google Keyword tool. I export the results into an Excel spreadsheet and do that for each batch I run.
I then review the results to see which ones that come back have the highest volume of search volume but that are also closest in match to the true focus of the site.
You can then sort those out by competition difficulty.
Sometimes it helps to also go into Google during the process, do a search for one of the phrases, then when you get the results back, below the search box in Google, there's options for web, images, maps, etc. on the end of that row is a "search tools" button. Click that and you can then use the middle drop-down to show "related searches".
That gives you more ideas to work with based on popular search variations.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's more accurate? GA queries data or Moz/SEMRush keyword data for rankings
What do you guys think? What's more accurate? GA queries data or Moz/SEMRush keyword data for rankings? Any thoughts appreciated.
Reporting & Analytics | | znotes0 -
Improved keyword ranking but less traffic
Hello fellow mozzers! My collegue and I are a bit puzzled in regards to our recent website statistics. In november 2013, we upgraded the technological platform of our website to be fully HTML5 coded, and implemented the schema.org Products scheme to systematically tag all our products on the site. To prevent too much loss of visitors, we created a 301-redirect table from almost all our old URL's to the specific new ones, as we implemented a new URL structure as well. The first few months were bumpy as expected, making a huge drop in rankings before rising up again. Our keyword rankings are better then ever (60% of the keywords in top 3, average competition, 25% more on first SERP) but our number of visits dropped by about 10%. Our bounce rate went down from 20% to 14%, our returning visits are stable, but our new visitors stats dropped by 25% as well. This comparison was made between equal periods in the current year and last year, using organic data stats. (new technical platform vs. the old one) What could be the reason that our number of visits dropped 10% while our keyword ranking is better then ever? We don't have any manual penalties in GWT and can't understand why visits would drop so much while ranking improved. May it be so easy that there's just less search volume on our ranked content or does anyone have other ideas? Thank you all in advance!
Reporting & Analytics | | EconostoNL0 -
Does Google encryption of keyword data impact SEO revenue reporting in Google analytics?
Hi there, I know Google has been encrypting SEO keyword data which they rolled out in September 2013. My question is - will this impact SEO revenue figures reported in Google analytics? I have been monitoring SEO revenue figures for a client and they are significantly down even though rankings have not lowered. Is this because of Google's encryption? Could there be another reason? Many thanks!
Reporting & Analytics | | CayenneRed890 -
Bing vs Google Keyword Research
Hi All, I have carried out keyword research based on Google Analytics, Keyword Planner, competitors and various other toolsets.
Reporting & Analytics | | Mark_Ch
My research has been based on performance metrics favored towards Google.
I'm looking to research keyword traffic metrics and suggestions based on Bing Ads Intelligence. My Logic
I have compiled my master list based on Google metrics.
I will carry out Bing search traffic metrics based on my Google master list.
I will carry out Bing keyword suggestions based on my Google master list. My Questions
#1 Will my logic yield me any favorable benefits based on the high number of Google users vs Bing users
#2 Should Bing favor a particular keyword with high search traffic compared to Google, is there a fear that creating a 'seo user friendly website page' could dilute link juice based on the high Google users. Any other useful advice would be welcome. Regards Mark0 -
Landing page URL appearing as keyword
Hi Mozers, I've recently experienced the URLs of my key landing pages coming up as keywords. This has been on the rise since early July (when it was relatively insignificant) to the current position (see image below) where they make up the majority of my top keywords. Drilling down into a bit more detail, this seems to be almost exclusively Desktop traffic but in terms of Technology there are no clear standouts (seems to be mostly Windows OS and Chrome). Has anyone else been experiencing this?
Reporting & Analytics | | mopland0 -
Differences in organic search visits and non-paid keyword visits
Hi folks, I was just wondering at the disparity between the "Organic Search Visits" total in the Traffic Data tab and the total visits from "Non Paid Keywords Sending Search Visits". Once you add up all the traffic generated from the individual keywords (including the not provided numbers) shouldn't the total match the number of organic search results? Or is there something I'm missing? At the moment the total visits from non-paid keywords is about 2,000 short of the total organic search visits.
Reporting & Analytics | | BrettCollins0 -
Best use of Keyword Rankings report
is there a guide for getting the most out of the keyword ranking tool? I currently have 250 or so keywords, some move up, some move down on a weekly basis but generally trend up. That's about as much info as I gain from it though. anyone got any good tips? thanks
Reporting & Analytics | | benj450 -
Is 10 Keyword Targets for Page Rank too many?
My client has selected 10 keywords that they want to rank on the first page of Google for. Is 10 keywords too many to try and rank for? I have heard that you should focus on top 5 keywords instead.
Reporting & Analytics | | dseasterling0