Rankings dropped off a cliff. Webmaster tools message: No manual spam actions found. Now what?
-
A week ago my rankings for http://www.top-10-dating-reviews.com (some adult content) dropped and I'm now getting now impressions. I submitted a reconsideration request as I was sure I hadn't violated any rules and today the reply was that no manual spam actions were found.
Te email goes onto say there are a variety of other things that could affect rankings such as site architecture, not being able to crawl and algo changes. As far as I'm aware all these issues are fine. I'm not aware of any algo updates last weekend.
my question is what can I do now? I need to get my rankings back but there's nothing wrong with my site or practices.
-
Thanks for your reply. I've done quite a lot of link building since the last OSE update so maybe when the next OSE update happens I'll get a better overview of my link profile and see where there could be problems. The only real strategy I've used though is guest blog posts on quality sites. I always run them through OSE to make sure they're authorative and have a good link profile. I've been careful to vary anchor text too.
The keywords I'm after aren't particularly difficult to rank for ( according to the keyword research tool on here they're in the 30% - 50% range) so I thought the amount of work I'd done and the ranking positions were about right.
I think I'll just keep building links I guess and try to keep building the site. I guess that's all I can do.
-
If the penalty is algorithmic, then it could be a penguin or unnatural links penalty. Alternatively, some of your links that were powering your site could have been devalued.
Just popped your site into OSE and it can only find 73 links. That isn't many at all, so one may argue that it was quite fortunate for your site to be ranking this highly to begin with. Looking at your who.is data, I can see the site is less than six months old - there is a "freshness" factor in the algorithm that will promote new content/sites to begin with - it could be that this factor has now worn off.
Having looked at your link profile, I can see that the majority of your links are directory links, with some article directory stuff in there like SelfGrowth. It's links like these that I imagine the algorithm would have devalued last week. Incidentally, yours is yet another site with alltop links that looks to have been devalued - I really think Google are going after these directories hard.
Now, just because you have been devalued doesn't mean you have been penalised - you wouldn't necessarily need to remove these links unless they formed unnatural anchor text, which really isn't the case with your site.
I feel for you mate because it's a very hard niche to do the normal inbound/content marketing for, as many people don't want that content on their sites, while other people just blast high PR paid links to their site to rank. My suggestion to you is to replace these directory links with new ones of a better quality, but in your particular circumstance, this is easier said then done.
Hope this helps a little bit - quite confident this is why your rankings have dropped, but getting them back might be a lot more difficult.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Ranking Fluctuations
Hi Guys I am currently working on a website where one of the keyword targets is fluctuating. The keyword is fluctuating between page 2 and page 5. What makes this strange is that we are not experiencing the issue with any other keyword targets. They are all ranking fine. It is only 1 keyword. The keyword target happens to be the main homepage keyword target - not sure if this makes a difference? The homepage targets 2 keyword e.g. Business Offices & Accessories. The homepage ranks perfectly fine for e.g. Business Accessories but is fluctuating for e.g. Business Offices! Very strange. What makes it even stranger - the keyword variations of the fluctuating keyword e.g. office for business - these variations are all fine and not fluctuating. Its only 1 keyword. If anyone has any ideas or feedback that would be great! Thanks, Duncan
Intermediate & Advanced SEO | | CayenneRed890 -
Ranking drop
Hello there, Based on Moz's rank tracker our keywords ranking have been dropping in ranking. Does anyone know what might be the cause? We have been building quality "white hat" links which are very relevant to our niche Thanks, Robert
Intermediate & Advanced SEO | | roberthseo0 -
Should you bother with an "impact links" manual action
I have a couple sites that have these, and I have done a lot of work to get them removed, but there seems to be very little if any benefit from doing this. In fact, sites were we have done nothing after these penalties seem to be doing better than ones where we have done link removal and the reconsideration request. Google says "I_f you don’t control the links pointing to your site, no action is required on your part. From Google’s perspective, the links already won’t count in ranking. However, if possible, you may wish to remove any artificial links to your site and, if you’re able to get the artificial links removed, submit a reconsideration request__. If we determine that the links to your site are no longer in violation of our guidelines, we’ll revoke the manual action._" I would guess a lot of people with this penalty don't even know they have it, and it sounds like leaving it alone really doesn't hurt your site. If seems to me that just simply ignoring this and building better links and higher quality content should help improve your site rankings vs. worrying about trying to get all these links removed/disavowed. What are your thoughts? Is it worth trying to get this manual action removed?
Intermediate & Advanced SEO | | netviper0 -
Homepage bombed from rankings
I'm working on a site that has historically had issues ranking the homepage. We cleaned up some on page issues and then it went into a high and low pattern - page 4 then page 12 etc (was static around page 9 before), settling at page 6. The link profile was not good and there were a high level of links that should have been no-follow as they were clearly looking paid for - we addressed this along with some other poor links. This effectively dropped ranking down to page 23, but not unexpected considering the very big drop in followed links. Meanwhile we have embarked on a fresh steady link building strategy with nice clean links, varied anchor text coming from varying DA domains, smattered with a few no-follow links - strongly focussing on being as natural as possible. At the Penguin update the homepage has totally disappeared. Frustratingly just after the update (same day) we removed a 301ed old domain from the profile. This was the old company URL which we discovered had a lot of spam linking associated with it. An oversight - there were other 301 domains that were removed some time ago which were totally unrelated to the main site and we were told all other domains were simply bought and redirected to stop hijacking - all but this were. Considering the work we have done would it be good assumption this domain 301 could be the underlying factor? So far organic traffic is steady, in fact a tad up. What would you guys do?
Intermediate & Advanced SEO | | MickEdwards0 -
What next to help with my rankings
I'm after a fresh set of eyes and any suggestions to help me with my site on what next I should be doing to help increase rankings. The site is: http://bit.ly/VR6xIm Currently the site is ranking around 9-11th on google.co.uk for it's main term which is the name of the site. The site is around a year old, when it launched it went initially up towards positions 3-5 but has since settled at around where it is now. I have a free tool webmasters can use to implement our speed test into their sites which also includes a link back to our site in it to recognise that we are providing the tool for free, I periodically change the link achor text so it is not always the same anchor text that every site uses. Is there anything obvious I should be doing or that is missing that would help with my rankings? *Just as a note, I am not after a review on the actual speed test on the site, a new one will be developed to help further increase accuracy.
Intermediate & Advanced SEO | | Wardy0 -
Webmaster Tools Internal Links
Hi all, I have around 400 links in the navigation menu (site-wide) and when I use webmaster tools to check for internal links to each page; some have as many as 250K and some as little as 200. Shouldn't the number of internal links for pages found in the navigation menu be relatively the same? Or is Google registering more internal links for pages linked closer to the top of the code Thanks!
Intermediate & Advanced SEO | | Carlos-R0 -
If I had an issue with a friendly URL module and I lost all my rankings. Will they return now that issue is resolved next time I'm crawled by google?
I have 'magic seo urls' installed on my zencart site. Except for some reason no one can explain why or how the files were disabled. So my static links went back to dynamic (index.php?**********) etc. The issue was resolved with the module except in that time google must have crawled my site and I lost all my rankings. I'm nowher to be found in the top 50. Did this really cause such an extravagant SEO issue as my web developers told me? Can I expect my rankings to return next time my site is crawled by google?
Intermediate & Advanced SEO | | Pete790 -
How to increase rankings?
I know to increase rankings involves link building, but what kind of link building is worth it and what type is not? At the moment most of my link building effort is focused on guest blogging, which has worked well for me, I have seen some good movement on a range of keywords using this tactic but I cant help but think I could get a lot more movement in the serp's if I mixed it up a little. A few other link building techniques I know of are below, but I don't really use them, so my question is what ones should I be using combined with my guest blogging to give my rankings that little extra help. 1. Directory Submissions 2. Article Submissions 3. Press Release Distribution 4. Forum Signatures 5. Blog Comments 6. Social bookmarking 7. Social Sites (Squidoo, Weebly, Wordpress, blogger) If I have missed something please let me know. Cheers
Intermediate & Advanced SEO | | activitysuper0