Multiple domains?
-
I do own a domain for my business right now, and would have a few questions, regarding the increase or traffic for my website and getting new business
1. Is it worth to purchase multiple domains, keyword search relevant, to my business?
2. If so how is the best way to use it? : have them redirect to my own website? a specific type of redirect? do I make a separate website for each of them?
3. for ex if the keyword is " tile and grout". I figured would be best to own "tileandgrout.com". How about "tile-and-grout.com"?
thank you in advance
-
I own a lot of EMDs and the keywords that they represent range from very easy to extremely difficult.
EMDs will still rank extremely well if you have a nicely optimized website with a few pages that is in the google index and the level of competition is very low. You don't need a lot of links, you just need to get it in the index. Lots of people say that this does not work in google any more but I can tell you for a fact that it does. I have #1 rankings with sites like this.
This will work until some competition arrives. When competition arrives the value of the EMD is tiny compared to the value of links and other assets. Then you have to earn your rankings just like any other website.
Should you use EMDs as a business model? Probably not. If you have a website of reasonable strength you can simply add a nicely optimized page to it and quickly rank above an EMD in a low-competition SERP. I do it to EMD competitors all of the time.
I see lots of people coming into forums crying... "That spammer with an EMD is beating me Wah!" I chuckle at these because I have EMDs that get their asses kicked all of the time. If an EMD is above you that webmaster has probably earned it unless there is no competition in your SERP and you have a website with zero strength. Get off of your butt and get working. You don't deserve to rank. The EMD is a tiny advantage, if you are pissed off about it then just call the guy up and offer to buy it from him. Then, a week after you take over the domain another weak site will move above you and you will be cryin' again.
-
Additionally David, do your best to step out of the mindset that there may be some sort of shortcuts that you can use to get more traffic. For the new website owner, building traffic is an exercise in being a solid business person. You want to understand what you need to do to keep your shop in order (on-page seo), then learn all you can about your customers and competitors--who they are, where they are online what they like, and who they follow socially. Follow them, give them a reason to follow you by interacting with them and demonstrating to them why your company is the right one for their job..
Minimally, several hours per week, every week, spent on those activities will pay off for you and your one domain--and think about it, if that's what it takes to get one domain off the ground, would you have time for two? What working person does?
-
Hi David,
Exact Match Domain (EMD) names are currently being ignored by Google. A while back Matt Cutts (the leader of the spam team at Google) said it should have the weight people give it. Watch this video for more information.
In September 2012 EMD update first came into effect to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content — or those previously missed by EMD — may get caught. In addition, “false positives” may get released. Our latest news about the EMD Update is below.
As Thmoas and Daniel said, focus on the quality of your content, usability (which is the biggest next thing in SEO) and accessibility. Ensure that your website is all about your customers and the product, NOT about search engines.
Ensure you help search engines and users find the useful content on your website, relate to relevant pages using internal linking, breadcrumb and relevant keyword optimisation between linked pages. Ensure you dont have orphan pages and watch your Analytics system to know which pages are being viewed most, have most time on site, referred, these are the pages users love. If you see high bounce rate and exit rate, or drop outs from some pages, these pages need some serious improvements.
And never buy traffic or pay to include your links in linking schemes, focus more on PR for external links and probably editorials. Partner with blogs and webmasters to host articles with relevant and high quality content on their blogs.
I hope this can help.
Regards,
Issa
-
Hi David,
Forget Exact Match Domains. Firstly, they no longer have the appeal (as they are not as easy to rank nowadays). More than one domain means that you need to work twice or multiple times as hard in order to get them to rank.
You are best investing the time in your site. Generate more content, run a news section or a blog. Guest post on like sites with engaging topics in your industry. Engage in forums, be known as the leader in your industry. One strong site is better than many small sites. You don't see apple run a site for tablets OR phones OR laptops.
Hope this helps,
Dan
-
I would strongly suggest that you focus on your one domain and do not worry about doing things like purchasing domains with exact match names. it would be one thing if you already had an exact match domain however I guess you don't.
that is not a bad thing. Google has devalued exact match domains greatly in the recent past and will continue to do so in my belief.
Focus on building your brand and not on a get to the top quick scheme.
Don't buy domains spend the time and money on building content that is relevant and engaging that way when people come to your site they will be interested and want to purchase instead of clicking away when they go to whatever your exact match domain name is and realize that that's not what they want.
I hope I've been of help,
Tom
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain name in URL
Hi we are targeting local cities across the UK with landing pages for our website. We have built up a few links for https://www.caffeienmarketing.co.uk/bristol/ and recently advised that I should change the URL to https://www.caffeienmarketing.co.uk/marketing-agency-bristol/ and 301 directing the old one 2 questions really: 1. is there any benefit in doing this these days in that this is the main keyword target we have for this page? 2. Do I get 100% benefit for all the links built up on the old page
Intermediate & Advanced SEO | | Caffeine_Marketing0 -
Forecasting DA increases after merging domains?
Hi all, I wondered if anyone had any suggestions for forecasting DA changes after merging two domains. The context is that we have two sites and there is argument to combine them into one. To cut a long story short, one of the considerations is how much DA might increase if we migrated one domain into the other. Domain 1 has a DA in the 30s. Domain 2 (which we'd redirect) has a DA in the late 20s. Around 90% of the LRDs are 'incremental'. Surely there is a way to forecast what the increase in DA would be if we decided to combine? I haven't found anything online...
Intermediate & Advanced SEO | | rl_uk0 -
Parked Domain question
Hi, If a domain has been parked for more than 12 years, and has never been used for a project so far, does this has an impact on SEO or its like having a fresh new domain? Sebi
Intermediate & Advanced SEO | | TheHecksler0 -
Domain Alias SEO
We have 5 domain alias of our existing sites
Intermediate & Advanced SEO | | unibiz
All 5 domain alias are domain alias of our main site. It means, all domain alias will have exactly same site and contents
Like Main domain: www.mywebsite.com
DomainAlias: www.myproduct.com, www.myproduct2.com, www.myproduc3.com
And if anybody will open our site www.myproduct.com, it will open same website which I have in primary site what can i do to rank all website without any penalty....i s there any way? This is domain alias of in hosting industry Thanks0 -
PageRank vs. Domain Authority
A web-site has PR5 but in OSE I see that Domain Authority is only 26. I've also checked and the domain was registered in 2009. Is this normal?
Intermediate & Advanced SEO | | ditoroin0 -
Large Scale Domain Forwarding
I recently purchased a domain from a domainer who owns and parks many, many exact match domains in my niche. He gets a lot of type in traffic via these domains and is willing to forward them to my domain to help get my site started with traffic. We were planning on forwarding a few dozen domains at the most. I'd like to make sure I'm not raising any red flags with google for forwarding so many domains to a new site. I found this article, which says Panda made some changes with regards to what I'm trying to do here. Not sure if they guy is right though. http://domainate.wordpress.com/2011/10/20/how-google-panda-affected-domain-forwarding-and-what-to-do-about-it/
Intermediate & Advanced SEO | | terran0 -
Magento: URLs for Products in Multiple Categories
I am working in Magento to build out a large e-commerce site with several thousand products. It's a great platform, but I have run into the issue of what it does to URLs when you put a product into multiple categories. Basically, "a book" in two categories would make two URLs for one product: 1) /books/a-book 2) author-name/a-book So, I need to come up with a solution for this. It seems I have two options: Found this from a Magento SEO article: 'Magento gives you the ability to add the name of categories to path for product URL's. Because Magento doesn't support this functionality very well - it creates duplicate content issues - it is a very good idea to disable this. To do this, go to System => Configuration => Catalog => Search Engine Optimization and set "Use categories path for product URL's to "no".' This would solve the issues and be a quick fix, but I think it's a double edged sword, because then we lose the SEO value of our well named categories being in the URL. Use Canonical tags. To be fair, I'm not even sure this is possible. Even though it is creating different URLs and, thus, poses a risk of "duplicate content" being crawled, there really is only one page on the admin side. So, I can't go to all of the "duplicate" pages and put a canonical tag, because those duplicate pages don't really exist on the back-end. Does that make sense? After typing this out, it seems like the best thing to do probably will be to just turn off categories in the URL from the admin side. However, I'd still love any input from the community on this. Thanks!
Intermediate & Advanced SEO | | Marketing.SCG0 -
Small buisiness multiple cities
Say i have a website for a small business...but that business is expanding into neighboring areas. I still want to have it SEO optimized for keywords in the neighboring towns but I do not want to have to redo the whole website. Is there a way to do this without having google penalyze me for having duplicate content? I mean i know i can create a landing page www.mysite/newtown but whos to say the reader wont click the logo and go to the home page and gets navigated to www.mysite.com and get confused because its not the same info or its talking about the original town the business started. I hope this makes sense...thanks for the help! I see that craigslist uses the city.craigslist.com so im wondering if this is the answer??
Intermediate & Advanced SEO | | dcstover10