Structured Data - Best Practice?
-
I'm currently contemplating implementing ratings on some of our products.
Using schema.org what would be the best approach if I have several languages for a product? Can I use the same review setup on these two pages?
www.spamfighter.com/SLOW-PCfighter
www.spamfighter.com/SLOW-PCfighter/Lang_ESIs it possible to do static structured data or does the rating system have to be present and possible to rate?
I noticed that Rank Tracker has a system where it's hardcoded and links to reviews.
-
Hi Tom
You understood it perfectly, I'm aware that some are taking advantage of this system and I'd prefer not to be targeted as one of those as Google will strike down on these down the road.
Good idea with with native reviews on specific language and a combined rating across with hreflang.
Thank you for your help it's greatly appreciated.
-
Thank you for that well explained and documented approach. I'll begin to see how this most effectively can be implemented.
The use of hreflang is as you say an essential part and actually hadn't given it that much thought (shame on me).
Again thank you!
-
Hi Philip,
I'd invite studying what a site like Booking.com does, because it can offer you the answer you are looking for.
For instance, we have the hotel Residence Michaela in Milano Marittima, and it is listed in the Italian and English version of the site:
If you, then, use the Structured Data Testing Tool by Google, then you'll see how both have the aggregate rating (you must be logged in Google to see the links here below):
Those Booking's pages of the Residence Michaela have a link to the Review pages (click on the "Good 7.3"):
The two reviews' pages work differently. The Italian one presents first the reviews in Italian, which are the big majority of them. The English one, instead, presents first the ones in English, and just after the ones in Italian or in a language different from English.
Substantially they are doing what Rank Tracker does, somehow, and what Tom Anthony suggested in his answers.
The use of hreflang in the reviews' page is essential if you are going to present the same reviews, even if ordered differently.
I hope this helps you.
-
Hi Philip,
I am not sure I understand this part of your question "does the rating system have to be present and possible to rate?".
You don't need to have anything on the page that enables someone to leave a rating/review in order to use structured markup on those ratings/reviews.
I would recommend using an approach combined with rel-alternate-hreflang to link the various product pages in different languages together.
My approach would be to give the star rating (marked up with http://www.schema.org/AggregateRating) gathered across all reviews for that product (in any language). Then on each different language page I'd show the reviews that are in that language (http://www.schema.org/Review).
I have never handled this exact situation, but that feels like the right way to approach it. What do others think?
-Tom
-
Bump
I thought you all were so intelligent and helpful
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Asking to be inculded after post has gone live. Bit of a no no? Or common practice?
Hi guys. Just looking for a bit of advice on this one. I don't have a huge amount of experience in the outreach area so advice from you guys would be appreciated. Question is in the title really... If we see posts go live that are incredibly relevant to our products, should we engage in any outreach to ask to be included? Or is this just bad practice/ anyoning for the journo/ blogger? Isaac.
Branding | | isaac6630 -
Is my content strategy focusing on the best vertical?
Help Mozzers! I've been struggling to find a solid content and posting (social media) strategy. This particular client has an ecommerce website within the home and garden industry. Her products include: screen magnets window hangers outdoor metal art switchplates (outlet covers) The recent content I've been posting is DIY related home decor ideas. I would love some ideas on niches or verticals I can tap into. The audience is female dominant, ages 35-65+. I'm wondering if I should stay within home decor and trying to work the products in, or there is another vertical my mind is blanking over. Thanks for the help Mozzers!
Branding | | localwork0 -
Viral Video :Best use - What to do with it?
So I was told that I have video that should be the next "viral video" in a particular vertical market. (It is an animal) Anyway I have 4 offers from different companies now that want to market it for me. Junkin Media, Rumble.com, Newsflare and Storyful. Junkin wants ownership in perpetuity the other groups want for 1 year to market to news agencies. They are offering 60/40 revenue split with me getting 60. plus an extra $1 per thousand hits on the video. Supposedly they will market it to for me to news agencies etc. Anyway I was wondering if it would work best for me to market it myself and embed my business website link in the video for link juice on my home page. Then I can post the video in various places and the link strength might help my domain or page authority. Any suggestions about viral video use? Boo
Branding | | Boodreaux0 -
Best practice for links from client sites to your site
As a webdesigner, I tend to place a link to my website in the footer of sites I build.
Branding | | Crocodesign
I consider this a form of brand awareness and reputation building, with nice SEO benefits. What is the SEO best practice in this case ? Link to a page in your portfolio describing your work on the site ? Sending all the links to the homepage ? What about the link text ?0 -
Best Directories to Get Listed On?
Hello, I'm looking for a list of the best, most trusted, SEO friendly directories to list my company on. Can you guys please provide some directories that you have seen help increase your rankings and also drive targeted traffic? No Black Hat directories, only high quality ones. Thanks!
Branding | | Prime850 -
Best way to structure a new company blog with multiple existing individual country sites?
Hi, we have a client who have multiple business websites .co.nz, .com.au, .co.uk, .com which all have unique content intending to rank in each country. These sites are on a CMS that has a blog function capability. Should we set up the blog on one of these country sites then link to other sites when appropriate? OR Is it best to set up a new blog on something like Wordpress (or what?) that takes all blog posts from all countries and then links out to the relevant sites when appropriate. So the new blog becomes the content hub and creates its own Google power to then pass when appropriate to the various country sites? Any suggestions welcome especially from people who are currently doing either of these methods, and have experienced the results both positive and negative of the different approaches. NB: there will be about 20 staff creating a blog post on a topic relevant to them per month each once blog is live.
Branding | | OnlineAssetPartners0 -
How does link juice work? My site structure is wrong? [HELP PLEASE]
Hi guys, I sell cartridges for printers and i'm struggerling to rank a lot of printers. I've been told it's all about domain authority and it'll pass down to these pages, however I can't see it happening, nor can I wait for it to happen. Should I rethink my categorys? I've got subcategorys in subcategorys in subcategorys - probably not advised because of link juice right? e.g Epson Stylus SX130 Ink would be located below. Epson > Epson Stylus Series>Epson Stylus SX Series>Epson Stylus SX130 Ink
Branding | | Superinks0 -
What are the best Guest Blogging websites? services?
Does anyone know of any guest blogging websites that offer a good (white hat) service? We're looking for websites that website owners may subscribe to that actually are pursuing guest bloggers to post on their site. We're looking for white-hat only websites. Thanks,
Branding | | iAnalyst.com0