Order of importance
-
Hi,
From the screenshot below I have signed up to "Plan 1". I am not happy with the company and think I can do this better myself using SEOMoz. My questions are. Ignoring the one off tasks listed.
Which of the Monthly tasks is the most important, which is the second most important etc?
Is there any that can be ignored or are any now detrimental to SEO?
Is there anything that is not on the list that maybe there should be?
In summary I am trying to workout how hard and how much time and effort it will take to go it alone using SEOMoz for guidance?
In case the screenshot doesn't show, below is the Monthly tasks I get on my Plan.
5 x Themed Link Building (min PR2)
10 x Directory Submissions
4 x Blogs
250 words Content Copywriting
1 x Article syndicated 50 times
Thanks
Andrew
-
Hi Tom,
Thanks for the reply. What do you mean by Social Signals?
Andrew
-
I wouldn't forget about articles completely, just make them compelling and only market them on proper blogs or websites, not article directories etc.
Invoicing itself may not be that compelling, but invoicing is an integral part of any online business. Therefore, it is not too much of a leap for the user or especially Google for you to produce engaging content on business practices, small business advice etc. Business advice could be a huge market to explore. There won't be a problem producing content across the business niche for a company offering your product, I wouldn't think.
The algorithm itself does not differentiate between "exciting" or boring content, but it will take notice of social signals (which are more likely to be present in engaging content) and will also take notice of a page with rich media, such as images or videos.
Hope this helps and feel free to pop in with any more questions!
Tom
-
Hi Tom,
Thanks for the response. So I am 100% clear, what you are saying. Would this be a good plan of attack? Get the site A graded by SEOMoz tools. Forget about directory submissions unless they are top notch. Forget about articles totally. Once the site is A graded concentrate on the Blog content and make it a) interesting to our users b) add keywords into the blog as per LSI blog writing techniques.
Incidentally we are an online invoicing company which is a fairly dull subject to blog about, any ideas how to make our blog interesting? And is it more important that google finds it "interesting" from a SEO point of view rather than humans?
Thanks
Andrew
-
No worries Andrew. Here's my feedback.
You would be able to do this per month quite easily. The problem is that you shouldn't do any of it. At least not in this matter.
Directory submissions - I would can altogether. The value of the link you will get from a directory is already weak, but what we have seen in 2013 so far are a lot of directory links being devalued. Taking the time, and possibly money, to submit to directories is just a waste to me. It's a favourite of bad companies because it is quick and scalable. You should remember that there are no quick wins in SEO, or at least very few of them.
If you absolutely must use directories, have a look at the SEOMoz directory list. Look for the ones that specialise in your niche/industry.
"Themed Link Building" - I don't even know what that would entail. The fact they are judging it by PR, an outdated, inaccurate and easily manipulated metric, worries me quite a lot.
Article syndication - just no. It reeks of laziness, duplicate content and will offer little to no value whatsoever.
If I were you, I'd concentrate with your website first. Ensure that everything is in order with your own house and that you're targeting the right keywords before you continue. Here are some really useful audits you can carry out:
SEER Interactive Audit Checklist
Keyword audit guide from Zazzle Media
I mentioned before that there aren't many quick wins when building links. If there are any to be found, you can definitely find some at PointBlankSEO. Read their Link Building Resources guide and also the complete link building strategy guide. Both are extremely detailed and the second link also includes a tool that gives the estimated time for completion, which could be useful for you.
After that, I'd always look at producing some great content, both for your own site and for guest publications. Make your website exceptional by producing content for your industry that has never been seen before. Keep your best content on your own site. If you're looking for content partners, don't look at PR. Don't even look at PA/DA. Look at how engaged their audience is, how active they are on social media and relevant it is to your industry. MyBlogGuest is a quick stop for some resources, but you'll have more luck jumping into the communities where your audience appears, such as Facebook, LinkedIn and Google+. Identify key influencers in your industry via FollowerWonk and strike up a genuine connection.
This is just a brief summary, but I hope these links help set you on your way.
-
Hi thanks for the feedback I didn;t realize it hadn;t shown. I have updated the question.
-
Hi Andrew
The screenshot hasn't been attached, could you try again or list the tasks here?
The fact that it's a preset plan makes me pessimistic to begin with.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Importance (or lack of) Meta keywords tags and Tags in Drupal
I'm wondering should I put any effort in making Meta Keywords tags for my pages or normal Tags (they're separate in Drupal), since apparently first are not considered by most of search engines, while not sure about normal tags. Obviously SERPS has to determine partial valu of the page by content, thus consider keywords / tags to some extend. What's your opinion on that. Thank you.
Intermediate & Advanced SEO | | Optimal_Strategies1 -
Importance - meta title keyword
HI I want to find out how important people think it is to have the keyword as the first word in the meta title? Is this something that would even make a difference?
Intermediate & Advanced SEO | | BeckyKey0 -
Linking Same Page using Important Keyword as Anchor?
I have came across sites that links to same page from a textual part using their topmost keywords. What is the benefit of linking same page using anchor as keywords to the same page? Does it give SEO benefits?
Intermediate & Advanced SEO | | welcomecure0 -
Does the order matter for a rel="alternate" tag
Hi! We just launched our new mobile site and I am trying to get the rel="alternate" tags put on the desktop site. The specs had the tags formatted like this: They ended up like this: My developer is telling me the order does not matter. Can anyone confirm? Does the order matter? Thank You!
Intermediate & Advanced SEO | | shop.nordstrom0 -
Rel Canonical attribute order
So the position of the attribute effect the rel canonical tags' ability to function? is the way I see it across multiple documents and websites. Having a discussion with someone in the office and there is a website with it set up as: Will that cause any problems? The website is inquestion still has both pages indexed within Google using the SITE:domain.com/product as well as SITE:domain.com/category/product
Intermediate & Advanced SEO | | jasondexter0 -
How can I get an XML sitemap in the order that I want?
I use Screaming Frog and Xenu on a daily basis and I use them for sitemap creation, but the functionality is limited. With huge sites, it's really easy to create an ordered list of URLs for the sitemap in excel or word and upload that to Screaming Frog to crawl. The only problem is that it won't export the sitemap in the order that I uploaded it. Does anybody know of a tool that will do this or am I doomed to sit an manually arrange the URLs the way I want?
Intermediate & Advanced SEO | | MichaelWeisbaum0 -
First link importance in the content
Hi, have you guys an opinion on this point, mentioned by Matt Cutts in 2010 : Matt made a point to mention that users are more likely to click on the first link in an article as opposed to a link at the bottom of the article. He said put your most important links at the top of the article. I believe it was Matt hinting to SEOs about this. http://searchengineland.com/key-takeaways-from-googles-matt-cutts-talk-at-pubcon-55457 I've asked this in private and Michael Cottam told me he read a study a year ago that indicated that the link juice passed to other pages diminished the further down the page you go. But he can't find it anymore ! Do you remember this study and have the link ? What is your opinion on Matt's point ?
Intermediate & Advanced SEO | | baptisteplace0 -
How important are domain names?
Hi All, Question: How important are domain names when trying to rank for a competitive keyword? Thanks
Intermediate & Advanced SEO | | wazza19850