301 many smaller domains to a new, large domain
-
Hi all,
I have a question regarding permanently redirecting many small websites into one, large new one.
During the past 9 years I have created many small websites, all focusing on hotel reservations in one specific city. This has served me beautifully in the past, but I have come to the conclusion that it is no longer a sustainable model and therefore I am in the process of creating one large, worldwide hotel reservations website.
To not loose any benefit of my hard work the past 9 years, I want to permanently redirect the smaller websites to the correct section of my new website. I know that if it is only a few websites, that this strategy is perfectly acceptable, but since I am talking about 50 to 100 websites, I am not so sure and would like to have your input.
Here is what I would like to do: (the domain names are not mine, just an example)
Old website: londonhotels.com 301 to newdomain.com/london/
Old website: berlinhotels.com 301 to newdomain.com/berlin/
Old website: amsterdamhotels.com 301 to newdomain.com/amsterdam/
Etc., etc.
My plan is to do this for 50 to 100 websites and would like to have your thoughts on if this is an acceptable strategy or not.
Just to be clear, I am talking about redirecting only my websites that are in good standing, i.e. none of the websites I am thinking about 301'ing have been penalized.
Thanks for your thoughts on this.
-
Thank you, tfpa. I really appreciate that.
lol.... lots of people don't like my advice... and I have to say that it isn't good for everybody everytime.
Instead of advice, most of the time, these days, I try to say "what I do" and people can decide if they want to do the same.
-
Thanks EGOL, sound advice as always.
I don't think I have ever expressed my gratitude to you, but you are amongst a very small group of people who I think has never given bad or even wrong advice for as long as I can remember. I learned a whole lot from you the past 10 years and partly because of you I am were I am today and for that I am extremely thankful.
Sorry for going off topic, but now I finally had the opportunity to thank you, I just had to.
-
This has served me beautifully in the past, but I have come to the conclusion that it is no longer a sustainable model and therefore I am in the process of creating one large, worldwide hotel reservations website.
I really agree with this concept.
I know that if it is only a few websites, that this strategy is perfectly acceptable, but since I am talking about 50 to 100 websites,
Like you, I have never seen it done on such a massive scale.
I hope someone who has done this will share their experience.
If you don't get a good response here, I would post the same question on a few other busy SEO forums.
If still no response, I might redirect a couple... see how it goes, redirect a couple more... take it gently and continue as long as desired result is obtained.
-
To me, your approach seems like a sound strategy, assuming that none of your present sites are suffering any penalties which could be transmitted back to the new site.Sure, you'll lose a small amount of equity in the redirects, but compared to starting over from scratch, that's negligible.
The consideration, I think, would be in ensuring that the new folders for individual countries/cities are afforded the optimal opportunity to rank in their respective regions. Utilizing hreflang attributes is probably sufficient to accomplish that.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does my old brand name still show up on organic search but as my new brand name and domain?
Hello mozers! I have quite the conundrum. My client used to have the unfortunate brand name "Meetoo" - which by the way they had before the movement happened! So naturally, they rebranded to the name Vevox in March 2019 to avoid confusion to users. However, when you search for their old brand name "Meetoo" the first organic link that pops up is their domain www.vevox.com. Now, this wouldn't normally be a problem, however it is when any #MeToo news appears in the media and we get a sudden influx or wrong traffic. I've searched the HTML and content for the term "Meetoo" but can only find one trace of this name through a widget. Not enough to hold an organic spot. My only other thinking is that www.vevox.com is redirected from www.meetoo.com. So I'm assuming this is why Vevox appear under the search term "Meetoo". How can I remove the homepage www.vevox.com from appearing for the search term "meetoo"? Can anyone help? AvGGYBc
Intermediate & Advanced SEO | | Virginia-Girtz3 -
Many New Urls at once
Hi, I have about 5,000 new URLs to publish. For SEO/Google - Should I publish them gradually, or all at once is fine? *By the way - all these URLs were already indexed in the past, but then redirected. Cheers,
Intermediate & Advanced SEO | | viatrading10 -
301 from old site to new one , Should I point to home page or sub category page ?
Hey Seo Experts, I have a small website ranking for few terms like cabinets sale, buy etc . However what i have now decided is to launch a New website with more different products like living room furniture, wardrobes etc . Out of all these categories on new website Cabinets is one of the SubCategory . Now I do not want to have 2 websites . So wanted to 301 from small cabinets website to newly created website. Some of the doubts I have at the moment is ? 1 Should I REDIRECT 301 to sub category (i,e cabinets) which is purely related to Cabinets or Do a Redirect to HOME PAGE . As I also need more Authority to home page as well , as this is relatively new website ? 2 Second question related to this. If you have multiple sub domains does it divide the total authority & TF.Or it is just Ok to have multiple Sub domains if needed ? Any advice appreciated !! Thanks .
Intermediate & Advanced SEO | | aus00070 -
Domain dominance
I've just started to work for a company who've purchased masses of domains with every conceivable permutation based on all their products with every extension possible e.g .biz . eu. .net (including .co.uk and .com of course). I have two questions: 1. Is it worth keeping all these (they want to add more) domains or let them expire? 2. All the purchased domains are online - is there any point (they redirect with a 301)?
Intermediate & Advanced SEO | | LJHopkins0 -
Community inside the domain or in a separate domain
Hi there, I work for an ecommerce company as an online marketing consultant. They make kitchenware, microware and so on. The are reviewing their overall strategy and as such they want to build up a community. Ideally, they would want to have the community in a separate domain. This domain wouldn't have the logo of the brand. This community wouldn't promote the brand itself. The brand would post content occassionally and link the store domain. The reasoning of this approach is to not interfere in the way of the community users and also the fact that the branded traffic acquired doesn't end up buying at the store I like this approach but I am concerned because the brand is not that big to have two domains separated and lose all the authority associated with one strong domain. I would definitely have everything under the same domain, store and community, otherwise we would have to acquire traffic for two domains. 1. What do you think of both scenarios, one domain versus two? Which one is better? 2. Do you know any examples of ecommerce companies with successful communities within the store domain? Thanks and regards
Intermediate & Advanced SEO | | footd0 -
Should I serve images from the same Top level domain as the current domain?
We run a multidomain e-commerce website that targets each country respectively: .be -> Belgium .co.uk -> United Kingdom etc... .com for all other countries We also serve our product images via a media subdomain eg. "media.ourdomain.be/image.jpg"
Intermediate & Advanced SEO | | jef2220
This means that all TLD's contain the images of the .be media subdomain. Which is acually seen as an outbound link. We are considering to change this setup so that it serves the images from the same domain as the current TLD, which would make more sense: .be will serve images from media.ourdomain.be .co.uk -> media.ourdomain.co.uk etc.. My question is: Does google image search take the extension of the TLD into consideration? So that for example German users will be more likely to see an image that is served on a .de domain?0 -
New domain or wait - Anchor Text Penalty
Hi We are confident we have an anchor text penalty and have removed nearly all offending links about 3 months ago, and since have only engaged on 100% natural linking with good content and simply asking people to share our site. However we have made no progress all in terms on position for our main keyword - we now thinking of starting a fresh on a new domain as Google doesn't seem to be able to forgive us... Any ideas please?
Intermediate & Advanced SEO | | jj34340 -
Multiple domain level redirects to unique sub-folder on one domain...
Hi, I have a restaurant menu directory listing website (for example www.menus.com). Restaurant can have there menu listed on this site along with other details such as opening hours, photos ect. An example of a restaurant url might be www.menus.com/london/bobs-pizza. A feature i would like to offer is the ability for Bob's pizza to use the menus.com website listing as his own website (let assume he has no website currently). I would like to purchase www.bobspizza.com and 301 redirect to www.menus.com/london/bobs-pizza Why?
Intermediate & Advanced SEO | | blackrails
So bob can then list bobspizza.com on his advertising material (business cards etc, rather than www.menus.com/london/bobs-pizza). I was considering using a 301 redirect for this though have been told that too many domain level redirects to one single domain can be flagged as spam by Google. Is there any other way to achieve this outcome without being penalised? Rel canonical url, url masking? Other things to note: It is fine if www.bobspizza.com is NOT listed in search results. I would ideally like any link juice pointing to www.bobspizza.com to pass onto www.menus.com though this is a nice to have. If it comes at the cost of being penalised i can live without the link juice from this. Thanks0