Different question for differnt purposes
-
Hi there! I have three questions
-
I have used a wordpress plugin called WPML which translates a webpage into another language so that I have a webpage in two different languages (spanish (main market) and english). I'm just doing the seo for the spanish market and I'm gonna start with the seo for the english one. Should I do it just the same as I had a one-single-language page? just with english keywords, etc. I guessit would only differ in the way I do the linkbuilding strategy as the markets are diffent
-
Should the pages I don't want to optimize with a specific keyword have its own title and description?. I only want them to get indexed by the the bot but not get found by a keyword in particular so that the their content is not very relevant.
-
If my wordpress site "breaks down" and I just have to reinstall the entire site again. What kind of impact has in my SEO? I guess that if the crawler notices that my site is down it will have it into account (negatively) but ....what about the link-juice of my pages, etcc...? What collateral efects has a crash in my site.
Thans in advanced.
-
-
Thanks Paul for the reply.
-
Answered in order, Juan Miguel:
1. Recommend you ask this as a separate question with an appropriate title so the folks with lots of multilanguage site experience can spot it more easily and give advice.
2. Why would you want them to get indexed but not be findable for any keyword? If they're truly not relevant to the user, you should add a meta-robots no-index, follow tag to the header of the page. This can be done by clicking a checkbox in most SEO plugins.
This tells the search engines that the page shouldn't be indexed as it's no real use to a user, and also tells the crawler to keep following the links so it doesn't get "stuck" and stop indexing further pages.
3. You need to make sure that your web server is set up so that if your website completely breaks down, a visitor (or a search bot) will be delivered a "503 Temporarily Unavailable" error. This code tells the search engine to just come back later and not to penalize the site because it can't be crawled at that moment. You'll likely need to check with your web host how to do this.
In order to make certain that even a broken site is only down for a very short amount of time, it's essential to have a COMPLETE backup of your entire WordPress installation This includes not just the database, but all the associated folders, files, images etc. This is especially critical if it's a commercial website as every hour of downtime costs money.
With this, instead of having to go through the VERY long, process of reinstalling everything, you can just delete the broken site and recopy all the files from your backup. I've used and tested the free Backup to Dropbox plugin for this, but there are several other good ones out there too. Your web host should also be doing backups, but it's never a good idea to rely on them for this. You need your own.
Hope that helps?
Paul
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google showing my content on the serps in a different domain
Hi all, Recently a partner of ours discovered that Google is showing a meta description on the serps for his homepage that is not his but ours. On his site, he sells add-ons for our software, so the name of our software appears many times and as well there are many links pointing to our site. He claims he hasn´t copied this text from us, and I have used some tools to verify this. I don´t understand how Google can get confused and show our text as the meta desctiption on the serps for his homepage. Any idea on why this happened?
On-Page Optimization | | Paessler0 -
Different Categories, Same Meta Description?
I've heard that having duplicate meta descriptions is bad for SEO and can even be the cause of penalties. However, a duplicate meta description would make sense for different categories on many sites. So I'm wondering what the best solution is for a case like this? One of my sites has around 150 topics, and each topic page is exactly the same, aside from including only things that are related to that specific topic. So why would I want to create 150 different meta descriptions? Not only is it time consuming, and nearly impossible to create 150 unique descriptions for the same type of content, but it also serves no purpose for visitors coming from the search engines. A logical approach would be to use the same meta description and just switch out the topics in the description... but then all of those descriptions would be 95% the same - and I imagine Google might see that as spam. So... suggestions?
On-Page Optimization | | JABacchetta0 -
New Client Wants to Keep Duplicate Content Targeting Different Cities
We've got a new client who has about 300 pages on their website that are the same except the cities that are being targeted. Thus far the website has not been affected by penguin or panda updates, and the client wants to keep the pages because they are bringing in a lot of traffic for those cities. We are concerned about duplicate content penalties; do you think we should get rid of these pages or keep them?
On-Page Optimization | | waqid0 -
Google Index/Cashe questions
I have 15k+ pages. I have 4.5k pages indexed. What relation is the google cashe to indexing pages? My site gets cashed every two days. The competition in my SERP goes 2-3weeks to get cashed. What does this indicate? Is your cashe date your last google crawl? How can I get google to crawl my site? Is there a way I can get google to crawl my site starting from an internal page. This way I could set up a better linking structure that would benefit from doing activities that get that page indexed to help get my site indexed more thoroughly...
On-Page Optimization | | JML11790 -
Question about Multi-national Websites
I am about to work on a multi-national site and need some more information about what I should consider regarding: content keyword research anything else My biggest question is regarding content. The company would like a UK version of the site with a different URL, but plan to keep the content essentially the same, with the exception of a few minor details. In this case, would duplicate content still be an issue? If so, any suggestions for working around this? Any strategy information on multi-national sites would be really helpful. Thank you! Erin
On-Page Optimization | | HiddenPeak0 -
Will Google handle "this not that" pages differently?
If you create pages about "try keyword1 not keyword2" will there be any barriers to getting the pages ranked for keyword2? Example: You have furnished rental units in a small town, and you offer nightly/weekly rentals. You want to rank for "town hotel" since you offer the same service as a hotel. Since you're not really a hotel, you create a page called "Better than a hotel: Town nightly rental units". Anyone know if Google has an algorithm to detect this (they would have to detect the meaning of the words you were using and know that you were promoting something other than a hotel) and determine you're not really relevant to "town hotel" and not rank you well? I think they probably do not, as I've seen things like Google Adsense Alternatives articles ranking well for the term Google Adsense, or Boycott Godaddy sites ranking well for the term godaddy. But I would like to hear any evidence or facts others know of.
On-Page Optimization | | AdamThompson0 -
Onpage optimization different outcomes for keyword with or without accent
I am a little bit confused with the results of the onpage analysis. I am trying onpage optimization for a spanish word which has an accent.. The results differ from Grade A, if i use the keyword with an accent, e.g. ropa premamá (the spanish word for maternity wear) to Grade C if I run the report without the accent ropa premama. I assume that most users will rather search for the keyword without accent. Would this mean that I need to change my keyword to non-accent or doesn´t it matter?
On-Page Optimization | | svenmu0 -
SEOMOZ tool - on page optmization question
Ok, I had the tool examine a page and while I got an A, it did say this..... Avoid Keyword Self-Cannibalization Easy fix <dl> <dt>Cannibalizing link</dt> <dd>"Kitchen Storage Racks", "Home Storage Racks", "Garage Storage Racks", "Wine Storage Racks", "Bicycle Storage Racks", and "wine storage racks"Explanation</dd> <dd>It's a best practice in SEO to target each keyword with a single page on your site (sometimes two if you've already achieved high rankings and are seeking a second, indented listing). To prevent engines from potentially seeing a signal that this page is not the intended ranking target and creating additional competition for your page, we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. Note that using modified versions is sometimes fine (for example, if this page targeted the word 'elephants', using 'baby elephants' in anchor text would be just fine).</dd> <dt>Recommendation</dt> <dd>Unless there is intent to rank multiple pages for the target keyword, it may be wise to modify the anchor text of this link so it is not an exact match.</dd> </dl> The keyword that was optimized was "storage racks". In the explanation it says that baby elephants is fine if elephants is your keyword so why isn't wine storage racks or kitchen storage racks ok what is the difference? why is mine cannibalizing but baby elephants is not? This may be very simplistic to you all but I'm learning as i go, thank you in advance
On-Page Optimization | | stacksofracks0