Animated Favicon... Good or Bad Idea?
-
I'm about to create a favicon for my company and noticed an animated favicon option. I can't remember a major website using an animated favicon, but I use Chrome, which doesn't support them.
Are animated favicons visible on many browsers? Do they have any impact on SEO? Does anybody use animated favicons? Is it worth my time to create one?
-
Hi Branden
From what I understand favicons of any kind have no SEO value to them.
Favicons have a benefit from a customer point of view if they save your website to favourites/bookmarks they will then be able to identify your website a little easier through the favicon as they will recognise the branding.
One question that I don't know the answer to is: will the animated favicon slow down page loading time? If it does I would avoid them as this could have a negative effect in terms of customers interaction with your website.
To be honest I'm not sure that it is worth creating an animated version if it is going to take you away from other brand building strategies. Although it could be fun creating them.
Hope this helps.
-
Just an uninformed opinion. I'd suggest spending that time on something a bit more relevant unless your brand or business has "THE PERFECT" thing that would make such an amazing, stand out animated .gif, otherwise it may just be an unnecessary slice of cheese.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anyone Willing or Able to Help Out For A Good Cause? Trying to help a very pleasant women and her son who have recently fallen on hard times
Hi all, Thank you for taking the time to read this post. If you are interested in helping out, feel free to direct message me for more information. Earlier this week I received a call from a very pleasant women named Martha. Her son owns a small site dedicated to his work as a pianist (can see the site here). They are having issues gaining traction in Google, they are not tech/search savvy and are looking for SEO help. They really do not have much to spend so partnering with an agency or hiring an SEO is not really an option. The part that is eating me up is the fact that Martha recently lost her husband and that left both of them in a very tough spot emotionally and financially. They are trying to build up visibility for the site with the hopes of finding more work for her son to help support them. Frankly, the site needs a good amount of work. It is a small one-page squarespace website. New pages need to be created, the site needs to be optimized and backlinks need to be acquired. If anyone is willing or able to help, please let me know. I am trying to help them where I can (guidance for how to optimize, they provided me the squarespace login so I may start going in and making changes for them) but unfortunately I do not have the time to give this project the attention that it deserves. Even if it is something as small as throwing a link their way, it would be very much appreciated. It doesn't have to be SEO specific either, if you can help them on social I'm sure that would be appreciated as well. Again, I appreciate you taking the time to read this. If you are interested in helping or just learning more, feel free to message me. Thank you!
Branding | | Joe_Stoffel0 -
Ideas for highly specific digital marketing?
I have a client that wants to get highly specific with their digital marketing (SEO, Paid, and Social). In their business each sale is big enough that we've even been talked about creating specific targeting campaigns around one decision maker within a company. I can't share too much more information, so I'm hoping that makes sense. My question is this: What are some ideas for getting hyper focused with digital marketing? Most of my ideas for this utilize paid advertising but we've come up with a few social and organic ideas as well. I just wanted to open a discussion to see what my Moz friends thought on the topic. Thanks in advance.
Branding | | HashtagJeff0 -
Backlink Badges - Good or Bad
One of my free tools for creating web pages automatically inserts a back-link to my home page as a footer, or 'badge' from the free web pages it creates. Hence there are tens of thousands of low quality sites out there linking back to my home page. While this was great ten years ago, Google looks on things differently these days. So the question is, will Google penalize me for this? Does the negative outweigh the positive - should I remove the insertion of back-link badges from the product? Thanks, Peter
Branding | | virtualmechanics2 -
Dealing with a former associate's bad behavior
A former associate (law firm) has gotten into hot water since leaving the firm. The problem is that he has numerous profiles across the web that are still associated with the firm's address and website. A search for his name in Google often leads directly to the law firm or their profiles. Is there anything that can be done to dis-associate the firm from this person? Thanks
Branding | | ericbarbier0 -
Using Alt Text in stock photography good?
Hello, I got a client who told me that he bought his images from a stock photography website. I know it looks awful and all, but the client can't afford a photographer to get some decent pics. So, How positive it is to use Alt Text on images that aren't yours? The purpose of using alt text properly is to get traffic from an imaged based search right? So if the business shows up with some stock photography it looks kinda bad. Is it worth optimizing images in this case? Or just leave em without optimizing? Changing pics isn't an option. Thanks
Branding | | Eblan0 -
Is having two websites that sell most of the same products a good idea?
Hi - Please read this in full before you answer. I currently own a website that sells kitchen cabinets and bathroom vanities that match the kitchens. This website has been operational since Arpil 2009 and we have built good rankings over the past 3 years. The site is operated on the Volusion platform (my mistake from the beginning, but we're kind of stuck now). We are in the process of designing a new website on the Magento platform - everything will be 100% different from look, speed, the way our customers shop, content, product skus, etc. The original plan was to keep the same domain but implement 301 redirects for subpages (subpage urls would have to change) and shut down the Volusion site and transfer the domain name to the Magento site. Our current website does make money right now and we would hate to lose rankings (even if only temporarily) during the switch or have something go wrong. What I am now thinking is keeping our current website on Volusion where it is currently making money and having the new Magento site have a new name/domain. The sites would sell most of the same products (the Magento site would sell more types of vanities and accessories though). The two sites would have different email addresses, phone numbers, and mailing addresses. Is it a bad idea to try and rank two websites selling pretty much the same thing? We have competitors out there that sell the same products as us, I would just prefer to compete with myself rather then someone else. Another issue is our name, one of our competitors names is extremely close to ours and we rank for pretty much all of the same keywords and customers get us mixed up all the time. This other site would have a different name (one that makes more sense). I want to make a decision that will not come back and bite us later. I know there are a lot of bigger sites that operate tons of niche sites, and of these website could eventually be similar to that. I really appreciate your help and guidance! Thanks
Branding | | tyler7560 -
What are good paid white hat link building opporunties?
What are some good sites that offer white hat link building opportunies for the Hospitality vertical? I like the guest blogger option but dont know what site(s) are the best options?
Branding | | Melia0