Image Alt For Logo
-
I've just run an on page audit of my website www.octopus-hr.co.uk and it seems in reasonable shape. However, I wonder whether I'm missing a trick with the Image Alt for my company logo. The logo appears on every page and links back to the home page.
Currently the Alt tag is just the Company name "Octopus".
We develop HR Software and we would love to rank better for the term "HR Software". Is it legitimate to change the alt tag to "Octopus HR Software" for my logo or is considered spam and likely to get us hit with a penalty?
Thanks in advance
David
-
I would do it, but other might think its a bad idea
-
You won't be penalized for that, for that alone. There's no reason why that would seem inappropriate if someone had their images turned off on their browser and those works were visible in place of your logo.
-
Hi David
I think this would totally fine. You're still giving a descriptive alt text. As a matter of fact, your alt text would be more descriptive with the change, as you're giving the company name and your primary function. You're not unnaturally using or stuffing a keyword in there, so I would say this is completely acceptable.
I would say that the SEO benefit of this change may not be noticeable, but I think it's good practice to optimise all of your alt texts, so I would definitely go ahead and make the change.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Alt tags advice
Hello, When describe an alt tag from what I understand you need to put your keyword when you can and not literally describe the image. For example let's say I have a picture with 2 cyclists on a road in the dolomites. I would tend to describe it saying " 2 cyclists riding in the dolomites" But for google it is better to describe it saying "Bike riding in Italy and through the dolomites" based on the fact that I am looking to rank on "italy bike tours" Isn't it ? Thank you,
On-Page Optimization | | seoanalytics0 -
HTML Copy in Image Alt Text Field
Hi all, A quick question regarding HTML copy in Image Alt Text fields. An extended client has some landing pages containing infographics, but contrary to our recommendation - no intro copy or surrounding copy was used. The infographic was simply placed on the page, and all of the text of the infographic was placed into the Image Alt Text field. As far as I know, Google would still see that content in the Alt Text field and attribute it to the Infographic, although this would not be sufficient enough of an effort for the page to rank for any of the content used in that field. I'd just like to check that I am correct? And as a consequence - we should insist that they include some copy with the infographic, or alternatively, use HTML text overlays on the infographic instead of flat text in the image itself? Thanks!
On-Page Optimization | | Saatchi_HU0 -
How can i define a ALT Tag for Youtube videos?
Hello, When i scan with SEMrush it shows all such pages do not have ALT Tags http://img.youtube.com/vi/iJ4pmmRSZxc/hqdefault.jpg What should the ALT be for them and how can i control as we have 1000's of Youtube videos displayed on various parts of our website Thank you
On-Page Optimization | | ktrinkqao120 -
Alt Tags on multiple product images
Hi I work on SEO for an ecommerce site and wanted to find out how important it is to optimise all images with alt tags. We have alt tags in place, however have not optimised descriptions for the following example images: Front of cupboard Back of cupboard Side of cupboard etc Is this dangerous for SEO if these images all have the same alt tag? We have thousands of products so it would be a huge job to update these, but if it's crucial for SEO we can work through our priorities. Thank you!
On-Page Optimization | | BeckyKey0 -
Nofollow on the logo
Hi I'm working on this site: www.nobelcom.com and on the logo I have a rel=nofollow. Do you think I should keep it, and is so way, or I should remove the nofollow (why?)
On-Page Optimization | | Silviu0 -
SVG image files causing multiple title tags on page - SEO issue?
Does anyone have any experience with SVG image files and on-page SEO? A client is using them and it seems they use the title tag in the same way a regular image (JPG/PNG) would use an image ALT tag. I'm concerned that search engines will see the multiple title tags on the page and that this will cause SEO issues. Regular crawlers like Moz flag it as a second title tag, however it's outside the header and in a SVG wrap so the crawlers really should understand that this is a SVG title rather than a second page title. But is this the case? If anyone has experience with this, I'd love to hear about it.
On-Page Optimization | | mrdavidingram2 -
Image titles and alt tags for multiple images
I'm hoping some of you may be able to help me understand the best way to optimize my image titles and alt tags for a specific situation. I'm working on an interior design website and they have hundreds of pictures. each of their projects has about 10 pictures. Is it best for me to us the key phrase in each title and tag? or is that to repetitive? here is what I mean: A project called "urban interior design" all images are of urban interior design, just different angles and features, so my initial idea is to just have each image title like this: Title: "urban interior design dinning area" Alt: "urban interior design dinning area view" Title: "urban interior design living room" Alt:"urban interior design living room couch view" Is this the best way or will it actually hurt my ranking with too much exact keyword use? Thanks for your help!
On-Page Optimization | | TBSEO0 -
Summarize your question.Images being seen as duplicate content/pages
My images suddenly are appearing in my crawl reports as duplicate content, without meta tags, this happened over night and cant figure out why.
On-Page Optimization | | RBYoung0