Site wide internal links in footer
-
I have had a long discussion with a client and their external SEO partner about their current footer. They have added all their product categories, both main and sub, to the footer.
From a pure SEO perspective is it still advisable, after all the pandas and penguines, to stay away from keyword important site wide footer linking to internal pages?
As the links will become a repeatable element and also containing the most important keywords, isn't the links actually hurting more than helping?
With 5000 index pages, it will risk "marking" the most important keywords as repeatable, lowering ranking, instead of increasing as their external part say.
-
My recommendation was just that. Take away all excessive linking with subcagegories and even primary categories and instead add more generic, but traffic hub important footer links. This is how I "always" recommend to clients, but since all of the panda updates and the external SEO partner (who is responsible for the links in the first place) protested, I just wanted to get some pro input from all of the SEO pros here at moz
-
If they are repeating keywords in all those links there is potential harm and from a structural stand point this type of linking leaks theme all over the place. If they were my client I would be pushing to at least remove sub cats.
-
I added important categories to the footer of our website just 2 weeks back and started seeing new traffic instantly. I think you should keep footer links.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our new site will be using static site generator which is supposed to be better for SEO?
Hi folks, Our dev team is planning on building our new marketing webpages on SSG or Static Site Generator(we are stepping away from SSR). Based on my research this is something that can help our SEO in particular for site speed (our site has a poor score).
Intermediate & Advanced SEO | | TyEl
Are there any challenges or concerns I should be aware regarding this direction? If so what are they and how can this be addressed? Thanks0 -
New site migration (multiple sites into one + new domain)
Hi, I have read so many very helpful guides and experiences from you guys that will greatly help me but I have a few questions please. Our company has 3 sites, the main site and 2 sites for different product ranges: BrandProductName.com (main site - DA = 22 raking well for product name) Productname2.com (DA = 10 ranking very well for product name and little competition) BrandProductName3.com (DA = 10 poor ranking) We wish to bring all the sites into one with categories for the 3 different product. The main site is an e-commerece site whereas the other 2 are not (currently). On top of this as the main domain has one of the product names in it they wish to change the domain to be just Brandname.com. So the plan is to combine site 2 and 3 into site 1 and change that domain name. As you can imagine this is going to be quite a job. I am fairly happy with the steps required (having read all the guides and migrated many sites in the past) but with the added domain name change this is a little daunting. So my questions are: Should I merge the 3 sites into 1 and then changed the domain at a later point? Should I change the domain of the main site first and then merge site 2 and 3 in later? Should I just do it all together? Or based on the data i have provided do you disagree with the plan, what would you recommend? We are not in a massive rush to complete all of this so we have the time to plan and execute this when we are fully ready. Any help / advise would be greatly appreciated. Thanks all
Intermediate & Advanced SEO | | csimmo0 -
Site-wide links with optimized anchor words?
Hi Moz community, I work at a web design company. I found my competitors have a lot of site-wide backlinks from their clients with optimized anchor text "affordable web design by XXX". Some of the clients' website are not even relevant to web design or design industry. I am sure those are dofollow links. Although I heard a lot of sayings that site-wide backlinks look unnatural and spammy, why the top ranking guys are still using this way to acquire backlinks? Does Google really actually say no to this? Thanks for any help and explanation. Best, Raymond
Intermediate & Advanced SEO | | Raymondlee0 -
Consolidate Local sites to one larger site
I am a partner in a real estate company that operates in 10 different markets across the country. Each of these markets has it's own individual domain. My question is should we consolidate each of these markets into one domain that services all markets? What would we possibly gain or lose from an organic traffic standpoint? In some of our more established markets (Indianapolis, Las Vegas, Tampa, Orlando and Charlotte) our organic traffic accounts for 50-60% of our total traffic. In some of our newer markets (Denver, Phoenix, San Diego) it accounts for less than 15%. We do operate under two different brand names. EasyStreet Realty and Highgarden Real Estate. EasyStreet has been around since 2000 with most of our Highgarden sites only up for 6-24 months. Another question is we are considering converting all EasyStreet divisions to Highgarden. I am a little reluctant to do so, since most of our organic traffic is coming from our EasyStreet sites. Thoughts? You can find links to all our sites at www.easystreetrealty.com or www.highgarden.com Thank you in advance for your insight.
Intermediate & Advanced SEO | | EasyStreet0 -
Competitor sites vs mine - No links, lower DA, and still beating me.
Thank you for taking the time to read my question. I have a website - berneseoftherockies.com - it is a bernese mountain dog website My competitors are Rockymountainpuppies(dot)com and Coloradobernesemountaindog(dot)com When using the Moz tools, I see they have no incoming links, except for one site has 5 links from its own pages. But when I type in Bernese Mountain Dogs Colorado - I am no where to be found, except for a you tube video. So what am I doing so wrong? They are basically doing nothing, and killing me in the serps. I have gotten social media stuff like Google +, facebook, twitter, pinterest, and youtube. They are still behind the times. So any thoughtful advice is appreciated. I mainly cater to the state of Colorado where I live. So just curious if there is something at the top of your head that you may think of that's causing my issues? Like could it be my hosting? Like can you have a black listed host? I am with Hostdime I did have a few, like 10 foreign backlinks, which I did remove or disavow I think its called. I have used the title tag tools here to get proper size title tags, and decent keyword density. I built the site for people first, then Google etc. So not sure if you are allowed to tell me, but maybe you can advise me on a decent seo company, or maybe give me a couple tips that may help me out. Please no - read the moz book, I am reading it and trying to do what I am reading. But maybe something simple is keeping me from showing up, while these other sites are. Thank you so much for any advice.
Intermediate & Advanced SEO | | Berner0 -
Internal followed links query
hi guys, im hoping to get some help with a a question i have about internal followed links. I analysed my site (selling adult toys) on open explorer today against some of my competitors. what i found my internal followed links and total internal links are extremely low compared to the other sites. here was my stats internal follwed links: 177 total internal links: 178 i have over 2000 pages on my website. which i believed to of had a good internal link structure. when compared to my competitors theres was in the thousands. i have looked to see if i could spot any 'no follow' tags but nothing. my site is christiarasextoys.co.uk if anyone can help me out here id really appreciate it
Intermediate & Advanced SEO | | skyenicole0 -
Sitewide Header Link to Sister Site
Hi, I've just added a sitewide header image link (60 pages) from our general company site pointing to homepage of another brand site of a product that we also own (which focuses in depth on that one brand). I haven't put a nofollow on it as it's just info for those who'd like to reach our other site. Should I expect anything negative out of this for either site? Could it seem like it picked up 60 image links suddenly and raise a flag?
Intermediate & Advanced SEO | | emerald0 -
How to best utilize network of 50 sites to increase traffic on main site
Hey All, First off I wanna thank everyone who has responded to all my previous questions! Love to see a community that is so willing to help those who are learning the ropes! Anyways back to my point. We have a main site that is a PR 3 and our main focal point for lead generation. We recently acquired 50 additional sites (all with a PR of 1-3) that we would like to use as our own little back linking campaign with. All the domains are completely relevant to our main site as well as specific pages within our main site. I know that reciprocal links will get me no where and that google is quickly on to the attempted 3 way link exchange. My question is how do I best link these 50 sites to not only maintain there own integrity and PR but also assist our main site. Thanks All!
Intermediate & Advanced SEO | | deuce1s0