Big shift in local results with Penguin 2.0?
-
Is anyone else seeing a big shift in local results since Penguin 2.0. I am logged out of Google, all personalisation switched off but my results are being personalised to my location for all results, not just Google+ Local results? I'm pretty sure penguin is bigger than 2.3% of queries or whatever was reported..
-
I'm seeing a lot more localized results. I think it's gone way overboard. I can't even fathom someone wanting local results for some of these search terms.
Here is an article detailing local results for some pretty broad search terms. http://www.webpagefx.com/blog/search-engine-optimization/penguin-2-0-update-google-blending-local-results-with-organic/
-
I'm also seeing a big shift in local results since Penguin 2.0.
I was doing some late night PPC work when I saw Twitter blow up with news of Pengin 2.0's launch. I did some quick checks with Google's Adwords Preview Diagnostic tool and found there were substantial changes in our organic rankings for national keywords in different geographic locations. Some made me smile, while others made me cringe!
-
Karen,
I see the same but only if I am using a mobile device like an iphone or ipad. You can try that and see if that hold true.
-
I probably should have phrased my question a bit better, I am using national keywords but seeing local websites but outside of Google+ Local listings. I am also seeing Google+ data being used for local results which I hadn't noticed before. Previously I probably didn't rank in the top 50 for the keyword 'SEO' and now I'm number 5 based on my Google+ page.
-
I have seen a shift in National results and seeing some losses and recovery from it.
I have just done some checking based on seeing your post across a few localised keywords and see that some have dropped out of the top 100, others have made a healthy jump and even some that have stayed as they are ??
Go figure with Google
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Thoughts on adding "near me" to title tag for local SEO?
I want to lean out my title tags and will most likely be doing an A/B test. They currently have the "Near Me" modifier in there, which I believe Google can distinguish local SEO without it. Thoughts?
On-Page Optimization | | imjonny1230 -
Moving from Local to National Audience - Ecommerce Site
I have an e-commerce site that was optimized for local results. We’ve been receiving traffic from all over the nation so recently we've decided to optimize the site for a more national audience by removing the local business indicators. I have below a list of things that I’ve done, I’m contemplating doing and other various questions. One note I want to make is that we offer installation services – which we would still like to rank locally for. I have done the following: Remove [city] from all of the title tags (except for the installation pages) Removed NAP (name, address, ph#) from site wide footer – I’m not sure if I should have done this. Inserted NAP at the bottom of the body content of the installation pages Questions Right now my installation pages are located in a sub-folder (ex: www.mydomain.com/installation-services). Should I create a sub-domain for installations (ex: city.mydomain.com/installation-services)? My thoughts are that it would make that sub-domain all about our installation services while keeping our root domain focused on our products and not dilute it with installations. However, this sub-domain will have less juicy juice. What should I do with our G+ business page? In the back end of the business G+, there are boxes I can check for “my business has service areas where I visit my customers at their location” and “I serve customers at my business address.” If checked, will these make my site less likely to rank Nationally? We DO have a storefront and we DO visit people to do installations, so I would like these to be checked but not if it hurts my national rankings. There are local “7 pack” results for my main keywords and their installations. So, I would want my root domain to show up locally for “widgets in [city]” and my sub-domain to show up for “widget installation in [city]". Is it against Google’s TOS to create another G+ business page for the sub-domain? Is this even possible? Do I even need to do this or will Google know that I have a sub-domain all about installation and have my site show up in the local results? Is there anything in GWT that I need to make sure to have done? I put the geographic target to United States. Is there anything else? Of course, there is always the option of creating a new domain and optimize it for the installations. Any other suggestions would be greatly appreciated. Thank you.
On-Page Optimization | | SWWebTeam0 -
Author snippet image in results, question!
Hi, Quick question really, I can see how a Google+ profile picture showing up in the results can increase CTR and even trust but would this be a no no for a normal website? I mean if you had a website which offered personal training, so a brand rather than an individual would you not use this snippet? I've seen some website, even ecommerce sites using this tag to just increase their CTR.
On-Page Optimization | | Bondara0 -
Local search optimisation
One of the major keywords in our industry “fireplaces” is now viewed as a local search phrase & Google seems to be displaying website results that it views to be local businesses. We have 2 stores, and for some reason they do not appear high on the rankings despite us having a physical location near by... can anyone help? Also, we have a verified location on Google place, but even that doesn’t appear.
On-Page Optimization | | Ray_UK0 -
A "show all" category for products resulting in to many on-page links
I've got reports from my seomoz pro campaign that I have more than 100 on-page links on a page of my ecommerce store. This page is a "show all" category displaying ALL products from ALL my categories on the site. So it is NOT a "show all" for displaying all products in a certain category on one page instead of having to click through page 1, page 2 etc. What I don't clearly understand is why I get this from the reports, as it does not display all products in one single page. What it does is gathering all products from all categories in one place, but instead of showing all products in one page it is divided into pages 1 - 13. What should I do to resolve this? Could it be the seomoz campaign giving me an incorrect result? Appreciate you taking the time to help! Thank you.
On-Page Optimization | | danielpett0 -
Local SEO - Rich content and list of towns enough?
I'm working on creating pages to target local SEO. I've created pages for example 'wedding band london' with useful content and optimised them with title tags, alt tags etc and will continue to do so for major cities and queries where there are significant search volume. However, I also want to pickup longtail local search queries such as 'wedding band camden' etc... Will adding a list of towns somewhere on the page for each city or county help drive traffic to the site from such queries? Is so what's the best way to structure the page?
On-Page Optimization | | SamCUK1 -
Do Schema.org changes impact local SEO
I've reviewed the various presentation and blog posts from SMX advanced regarding local SEO and I didn't see any mention of Schema.org and microformats. Has any research or case studies been presented supporting that implementation of Schema.org microformats will improve local results? Here is one example where I've implemented the basics in the address info of the footer. http://bit.ly/lZQYeg Any tips on how to further optimize with schema.org markup?
On-Page Optimization | | DotCar0 -
IPAD AND IPHONE RESULTS
I noticed that the google search results on ipad and iphone have completely different than the searches done by computers. I have sites that rank well on desktops, are usually read in ipad and iphone but would not dream of appearing in their searches. Someone has already done some study on this subject? Know what the parameters and differences in rank in mobiles?
On-Page Optimization | | j0a0vargas0