My OSE stats have never been better but my rankings are tanking
-
For some reason my traffic to [Antique Banknotes] has declined drastically over the past month even while my OSE metrics have gone up. A typical example is this 1892 five dollar bill. I used to rank first for this search but now I am 3rd.
Worse, a search for ten dollar bill used to have me near the top which brought a lot of traffic. Now I am way out in the weeds. Can anyone help me understand what is causing me to drop so much?
I know there is a new competitor who outranks me with the url [Antique money] he is likely the cause of my fall in the ratings. I don't know why but OSE loves his site even though I seem to beat him in most areas OSE measures. His Page authority for instance is 45 while mine is 37 but I have higher scores in every category. I don't understand that.
Thanks in advance for any advice.
-
Hey Sha,
Had to give you a thumbs up as I did not consider the issue with disavow links not influencing OSE. Great Point. Thanks,
-
So basically it seems that we don't have much determinism when it comes to ranking anymore. Seems like we really lost something. I guess I will muddle along an hope that I stumble into that special sauce that once brought me #1 rankings.
-
A competitor of mine is ranking 1 step above me for a my exact match domain keyword they aren't optimized for. They have a similar amount of linking domains with similar anchor text style proportions (i.e. between exact and partial match etc.) Their DA is a little lower than mine and their PA is the same.
The main difference I suspect might be that I have only 3 facebook shares compared to their 47, I think that could be why, I have read that search engines are ranking social shares even a little bit higher than links. I actually have 16 shares but according to addthis not all of them can be crawled due to factors like social sharing privacy settings.
-
Hi Greg,
That is an impossible question to answer I am afraid
OSE results are an indicator of how your site stands according to the metrics that influence PageRank.
Your actual rankings may be influenced by any number of things which are known only to Google:
-
Algorithmic filter effects such as Penguin, Panda, Exact Match Domain etc;
-
Manual Actions (penalties) applied for any number of issues, from link spamming to cloaking or even abusing rich snippets markup. Check Slides 6 and 7 of this deck for breaches of the quality guidelines that will lead to a manual action ;
-
Disavowed links (any links that you have disavowed and are disregarded by Google remain live links which inform the OSE results because Moz is not privy to the list);
If your rankings have tanked recently, I would be using OSE to see if there are any obvious issues with anchor text ratios, links originating from places that are undesirable, changes in authority of sites linking to yours etc, rather than trying to correlate the numbers with your results.
Sha
-
-
I actually can't complain that the competitor doesn't have better PA and DA numbers... he does. But I don't know why. In every individual metric I have a better score but he has better rankings, Moz rank and Moz trust. I don't understand why.
Here is the OSE query that shows what I am talking about. http://bit.ly/13iev60
If someone with experience could scan these numbers and tell me if something jumps out I would really appreciate it.
-
I agree things are unpredictable the point i was trying to make was you cant look at ose and say i should rank higher since i have a better score. Those days are over.
-
David,
I wish I could see it as that simple, but I just don't. What I am seeing is there are situations where there are results that frankly are not relevant to the query and they are ranking with hardly any links, etc. Or, you see where a high DA site has a page that is PA of zero ranking ahead of more relevant pages, etc which have say a PA of 55, etc. A classic example in this is go look at practically any service business wherein you use a city plus a discipline: Tucson Plumber. (I have not tried that one). 50 to 60% of the time we see something like Indeed.com with 3 different urls ranking all of which have PA of less than 10. How can a major PMSA (say top twenty) with that type of search not return 10 listings for plumbers?
When you look at queries, the relevance of showing jobs for plumbers is, well, not relevant for that search.
What I am saying is there is no longer a way to speak with real certainty about a question like this re SEO. I think there may be a time when we have more clarity, but it is not now. I miss those days.When you say non anchor text manipulative, what is that?
Thanks,
Robert
-
Google has changed the algorithm and ose stats are no longer a great indicator as to who will rank. Now quality links that are relevant and non anchor text manipulative etc are more important.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword rank drop, any advice?
Screen Shot 2021-08-26 at 19.02.18.png My search visibility dropped from around 13% a few weeks ago to 8.29%. I know that Google launched a bunch of updates in this past few weeks to ignore spam links, and I'm pretty sure that was the reason for the drop - some of the links to my site date back over 10 years and those links were garbage. Confusingly, at the same time, my Domain Authority went up by 1 to 32, then back down a week later. How can I restore my previous rank in the short term? We're designing a new site at the moment with vastly improved page speed, but I'm not sure what effect that will have yet (thespacecollective.com).
Intermediate & Advanced SEO | | moon-boots0 -
Will Reduced Bounce Rate, Increased Pages/Session, Increased Session Duration-RESULT IN BETTER RANKING?
Our relaunched website has a much lower bounce rate (66% before, now 58%) increased pages per session (1.89 before, now 3.47) and increased session duration (1:33 before, now 3:47). The relaunch was December 20th. Should these improvements result in an improvement in Google rank? How about in MOZ authority? We have not significantly changed the content of the site but the UX has been greatly improved. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan11 -
Can you give me some advices to rank this domain?
Hi Moz community, I've a coleague that's working to rank this site: www.devsar.com. The selected keywords are:
Intermediate & Advanced SEO | | Gaston Riera
Mobile development
Web development
Django Development
Python Development I've checked the site: It's fast and clean. Has a good PA and DA. It's responsive and good lookking. Meta description , title, hreflang.. everything in order. Link profile a little rare (checked with ahref.com), it's because someone made a mistake redirecting some expired domain Can you help me to help my mate out?
Thanks
GR.0 -
Website not ranking
Firstly, apologies for the long winded question. I'm 'newish' to SEO We have a website built on Magento , www.excelclothing.com We have been online for 5 years and had reasonable success. Having used a few SEO companies in the past we found ourselves under a 'partial manual penalty' early last year. By July we were out of penalty. We have been gradually working our way through getting rid of 'spammy' links. Currently the website ranks for a handful of non competitive keywords looking at the domain on SEM RUSH. This has dropped drastically over the last 2 years. Our organic traffic over the last 2-3 years has seen no 'falling off a cliff' and has maintained a similar pattern. I've been told so many lies by SEO companies trying to get into my wallet I'm not sure who to believe. We have started to add content onto all our Category pages to make more unique although most of our Meta Descriptions are a 'boiler plate' template. I'm wondering.... Am I still suffering from Penquin ? Am I trapped by Panda and if so how can I know that? Do I need more links removed? How can I start to rank for more keywords I have a competitor online with the same DA, PA and virtually same number of links but they rank for 3500 keywords in the top 20. Would welcome any feedback. Many Thanks.
Intermediate & Advanced SEO | | wgilliland1 -
How to increase the traffic and keywords ranking
Am working on a website http://www.greavescotton.com. A month ago most of the keywords were in first page. This month I have noticed the fall of keyword rankings. I have checked the webmaster tools for any mails and messages but I did not find any. So can anyone please visit the site and check it and please give me the suggestions accordingly to increase the traffic and keywords. Also I would like to know the advantages of commenting in Youtube.com.
Intermediate & Advanced SEO | | PrasanthMohanachandran0 -
Rankings going down down down
Hi guys, I know this is a little open ended, but any advice/ideas would be greatly appreciated. I launched a new site about 3 months ago (www.transfersandshuttles.co.za). I have had unique, useful articles written for it, and the site does provide a useful service. I have done a little link building and continue to do so. The site was making decent progress moving up the rankings for a few weeks, but now it just seems to get worse and worse.
Intermediate & Advanced SEO | | cashchampion
I'm not looking for an entire site audit or strategy here, just if anything jumps out at you that seems very poor for seo, please let me know. Thanks so much,
Marc0 -
How much better are these backlinks ?
How Much better is a do follow backlink from these 3 pages PA of 28 with 12 outbound do follow links compared to a PA of 31 with 16 out bound links ? Compared to a PA of 42 with 35 out links ? How different would the link juice be from these 3 pages with the do follow links as described ? What has been your experience ?
Intermediate & Advanced SEO | | jlane90 -
Why my blog ranks poorly on Google ?
Hi 🙂 I need help for my blog, my blog http://www.dota2club.com/ for many keywords it is not in first 50 results on google. What am i doing wrong ? Can you tell me what errors / mistakes i have made and what can i do to improve my blog ? Thank you !!!
Intermediate & Advanced SEO | | wolfinjo0