No progress in 3 months!!
-
Hi All
I have been using Moz for about 3 months now and love the tools and support. I have been working really hard on seo improvements, fixing lots of coding errors and adding content to my site. My last 3 keyword reports have been very disappointing. I have lost rankings in many of my keywords and some have been ranked very well for years. (talking google) I see only 2 factors that have changed. 1. My 'improvements' and 2. the google update. As everyone knows seo is very time consuming and I am so disappointed with my site going backwards after such a dedicated focus. An example would be the keyword 'christmas return address labels'. I am not even ranked in the top 100 and the last report put me down 50!Here is a link to my category page for funny christmas cards for another example:
http://www.stonehousecollection.com/cards/funny-christmas-cards.html
BTW I sell greeting cards and I am so frustrated that Zazzle seems to dominate every keyword and google shopping result. It seems they are gaming the system.
P.S. If you are an seo professional I would be interested in your services as well.
Thank you
-
Great answers. Thank you for taking the time.
-
Adam has some great advice! I would like to reiterate Adam's comment about diversifying your online marketing efforts. Think past SEO. With Google's affinity for smashing ads all over the top of the SERPs driving organic further and further down the page, online marketers need to think about alternatives. Organic traffic is nice (FREE!) but sometimes you have to spend some green to make some money!
A couple additional recommendation:
- I think that a cute social campaign would be a terrific way to increase traffic to your site and build engagement. You have a fun product, leverage it! If you can think of a way to get people to engage with your brand you'll see increased revenue. I love Youtube for this. Here is an example of an unsexy brand crushed it.
<a>http://worldsbestcasestudies.com/dela-say-something-wonderful/</a> - Try and watch this without crying! I dare you!
Follow it up with promoted posts,
<a>http://www.salesforcemarketingcloud.com/blog/2013/04/social-media-advertising-guide/</a>
- PPC campaign focusing on the Long-tail. You aren't going to beat Zazzle, but maybe you can be more strategic with your keywords.
<a>http://www.wordstream.com/ppc-advertising</a>
Good luck!
P.S. Remember that Moz is no longer SEOmoz for a reason. There is a ton of content here on alternative online marketing outlets. Spend some time in the blogs section and research. Go out there and kick some ass!
-
Hey Mker,
Here are a few things to consider:
-
You are in a sector that is hit pretty hard with an authority domain (Zazzle), you have to remember that the closer to the authority source a link is the more value it holds. Perhaps even opening up a Zazzle shop with an external link, or trying to get some craft blogs to write about your service could be some very valuable routes.
-
Integrate the product schema (http://schema.org/Product) not only will it help your SEO rankings but it's sure to boost your CTR and conversion rates simply because of the additional visual stimuli
-
Do some detailed keyword analysis, perhaps they keywords you are fighting for simply aren't the right fit for you. Try finding a number of easier ones that have smaller traffic but by grabbing a few of them you could equal the traffic of a more challenging word
-
Consider further segmenting your products so that you can have pages that target specific keywords - just like too many cooks spoil the stew, too many keywords spoil the SEO. If it makes sense to split your products and optimize your pages give it a whirl
-
SEO isn't the only strategy, consider inbound marketing some PPC ads or a Facebook fan page running a promotion make work wonders at the holiday season. Believe it or not even if you were ranking first organically some users would still only ever click the ads, and users that are ad shoppers are far higher when it comes to converting.
-
Off-site is going to be key in such a competitive industry, but far to many people make the mistake of trying to go for big high-quality links and as many as they can muster. Remember Google sees everything and hates SEO their main goal is to find sites that naturally and organically gain authority across the internet. When considering such things you may want to look at what seems reasonable for your industry. Appearing on popular mum blogs, craft blogs and holiday blogs or forums would be your best bet. If suddenly you had a ton of wikipedia links it would likely seem a little sketchy!
-
Watch out for any SEO now a days who doesn't talk about inbound marketing and buyer personas. SEO as a tactic is a dying breed, SEO is now a part of a much larger strategy - and the key reason why SEOmoz is now Moz. People who talk to they are blue in the face about building you links and optimizing your on page are likely to hurt you in the long run. Take the time to invest in someone who is going to give you a holistic and complete approach to inbound marketing. When the user is happy, Google is happy and ranks are high!
-
Last but not least use a tool like ahrefs and scan for sketchy links, maybe despite all your hard work something is dragging you down. Try and contact those webmasters of any spammy links you may have to get them removed, and if worst comes to worst try the Google disavow tool
Oh and PS don't forget a site map, eCommerce and a beautiful sitemap with product schema markup is sure to be a great hit!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help to decide of domain move reversal after 5 months!
Hello, first sorry for my bad english,it isn't my first lanugage.
Technical SEO | | Milad25
I have a website with 13 years of history and activity. 5 Months ago we received an warning message from our domain provider which would seize our domain because of sanctions (i live in Iran), and they have seized many of iranian domains since then, therefore i have decided to quickly change my domain to another address so i could save my website as much as possible before they take out my domain...
I have moved my website successfully to a new domain address and have done everything necessary for a good domain move (301 all links, change template and...) I have also used the "Change of Address Tool" provided in google search console so google knows my new domain address and change all of my links...
Unfortunately 90% of my traffics comes from google, therefore we are hevaily depending on organic traffic.
Since i have changed my domain address my traffic has been declining, and now i have only 30% of the traffic input left from google compared to my old domain 5 months ago. (i had recently some SEO troubles too which could effect this decline even more)
Fortunately my old domain wasn't seized by the domain provider and i have successfully transfered it to another provide recently so there is no danger for my old domain anymore.
My question is, should i move my website back to my old domain (cancel the google "Change of Address Tool" and use it again to move the new domain back to the old domain)? My old domain has more than 13 Years of history,has many backlinks within this 13years, and till now, i cannot get good rankings with new posts on the new domain, sometimes google even does not index my new articles several days, but my old domain ranks still well (i have tested a new article on the old domain to see how it performs and it was not very good, but i think it ranks still better than my new domain).
My top pages and categories has been redirected successful and are still ranking well on google on the new domain address and hasn't been affected negativly, my main problem are new posts that are not ranking well o even does not get indexed for several days!
I don't know what to do now, are 5months not enough for google to completly transfer all domain scores from my old domain to the new one? Will all scores of my old domain even transfer to my old domain eventually? How about the many Backlinks i have pointed to the old domain? (which 90% i cannot change or ask to change to my new address) Will the backlinks scores pointing to the old domain transfer to the new domain?In other hand i fear to move my site back to the old domain because i don't know how google would behave, would all my seo score and rankings come back after i move back to the old domain? Also as far as i know, after 6months of using the google "Change of Address Tool" i cannot cancle the domain change anymore, therefore i have roughly 1 month to decide to cancle the move or not...
Please if anyone could help or guide me what to do it would be life saving for me, because my whole income and my family depends on my website... 😞0 -
One page of the site disappeared from serp for a month now
Im working on a clients site and been promoting a specific page to a keyword. started to move up the ranks and exactly a month ago on the 19/5 ( on the same day of the last update) updated the main page im working on with new content and published some other new pages on related subjects that all are linking to the main page im working on ( without the same anchor text in the links ) on the same day i found out that because of a technical error the new content was published on 5 other pages of the site and obviously created a duplicate content issue and i removed all the duplicates on the same day , i assume G caught this thing and punished the site for the duplicate content issue but : when i search the page directly with site:...i can find it. its been a month since i fixed all issues that i thought could impact the page..no duplicate content on the site. no KW stuffing. no spammy links to the page. everything seems fine now my question : why is my page not showing ? how long should i wait before giving up and creating a new page .? how come my site has not lost any organic traffic ( apart from that specific page ) ? is it possible to penalize only one page ? can i recover from this at all ? thanks
Technical SEO | | nira0 -
How does Progressive Loading, aka what Facebook does, impact proper search indexation?
My client is planning on integrating progressive loading into their main product level pages (those pages most important to conversions and revenue). I am not skilled on "progressive laoding" but was told this is what Facebook does. Currently, the site's pages are tabbed and use Ajax. Is there any negative impact by changing this up by including progressive loading? If anyone can help me understand what this is and how it might impact a site from an SEO perspective, please let me know. thanks a ton!! Janet
Technical SEO | | ACNINTERACTIVE1 -
Why are pages still showing in SERPs, despite being NOINDEXed for months?
We have thousands of pages we're trying to have de-indexed in Google for months now. They've all got . But they simply will not go away in the SERPs. Here is just one example.... http://bitly.com/VutCFiIf you search this URL in Google, you will see that it is indexed, yet it's had for many months. This is just one example for thousands of pages, that will not get de-indexed. Am I missing something here? Does it have to do with using content="none" instead of content="noindex, follow"? Any help is very much appreciated.
Technical SEO | | MadeLoud0 -
Would you advise or not to include a sites name at the end of each title tage? Example "Top 3 things to do in New York | yoursite.com"
Having a discussion on if we should include our domain at the end of each site page. Re read over the following pages and question remove the brand to keep under 70 characters? or Shorten the page Title before the brand? Let the title exceed 70 characters? What is your thoughts?
Technical SEO | | Harley2g0 -
Client has 3 websites, for various locations & duplicate content is a big issue...Is my solution the best?
Hi guys, I have a client who has 3 websites all for different locations in the same state in Australia. Obviously this is not the best practice but in the meeting he said that each area is quite particular about where they do business. What he means is that people from one area want to do business with a website from that particular area. He has 3 domains and we have duplicate content issues. We are solving these at the moment with the canonical tag however they are redesigning the site soon. My suggestion is that we have 1 domain and sub domains for the other 2 areas. This way the people from that area will see the company is from their area. Also this way we have 1 domain to optimise and build domain authority for. Has anyone else come across this and is my solution the best for this? Thanks! Jon
Technical SEO | | Jon_bangonline0 -
Give your top 3 of best optimized websites
Hey gents & ladies, Give your top 3 of websites that in your eyes are optimized in a good way? Tell me why you think the website is that good and notice the keywords.
Technical SEO | | PlusPort0 -
Do links hold there value after 12 months?
Hello, We need to find out if links that we setup, which are older than 12 months hold any value? Do new links hold more value than old ones and therefore should we let the old links become inactive? If we do let the links become inactive after 12month will that effect the PA/DA of the site?
Technical SEO | | Entrusteddev0