Eshop - Prevent Duplicate Product Titles... A Strategy
-
Hi Mozzers !
I'm running a small online vintage bag and jewellery store (www.vintageheirloom.com). Items are unique and need to be written up individually. Whilst the details condition, age etc are unique many of the items name's aren't.
For instance, we have over a year had several bags that we've named: Vintage Celine classic box bag
Naturally Moz has pulled up these as duplicates, same product title.
I could append a unique database id number at the end of each title but it looks strange for the customer.
I could add a few details like condition, age & price e.g. Vintage Celine classic box bag - B+ 80s 90s £425 but I don't think this would be entirely unique either.
Has anyone a good strategy for creating unique product titles that looks ok and informative to the customer?
Thanks for looking.
Kevin
abut some items do have the same Does anyone have a strat
-
Sounds good! Thanks!
-
Hi CleverPHD,
Many thanks for your considered response. I'll definitely add the unique product id at the end, it'll prevent dups as you say. Also I agree a bit more detail in the product title will help with long tail searches.
I'm working on a new site (Wordpress), and will also consider more product categories so again thanks for reminding me :-).
Hope your business is going well.
Thanks
Kevin -
I think you are on the right track. You just need to be more descriptive in your Title tags (and meta descriptions). If the page ranks, then a better description in the Title will help the user know what to click on and potentially can increase your CTR. I went to your website and on the Celine Bags page http://www.vintageheirloom.com/vintage-celine/bags you do list things on a bag like the pattern or year or color, etc. Those are things that can help make the title tags unique, just keep on expanding on those ideas.
You may want to consider this. As Google only shows 70 characters, setup your title tag so that it is descriptive but then just to make sure that the title is unique add something like Item #74747 at the very end and use the item id from your system. This can also help the user if they are emailing or calling you to have the item number and eliminate any confusion about what product they are asking about, plus it will always make the title tag unique. Also, if it is after 70 characters, then it will (generally) not show in the SERPs. We have used this in the same way in the meta descriptions to make them unique as well. I help run a site with over 5,000 items that we have used this approach with much success in keeping our titles and descriptions helpful and unique! It looks like you are doing this with the URL already so would not be a big step to put into the other slots.
Just to be clear, I would make the title tag more descriptive to help make it more unique, but then just as a fail safe add the ID number on at the end. It seems that you do not have a huge inventory of these bags and so expanded details on the product in the title tags may be enough - you will have to experiment.
Something else to consider, but it looks like you do not have enough inventory to justify it, if you had a ton of "box bags" I would potentially set that up as a cat or subcat. This way you have a page that will be dedicated to that KW to help with ranking. The transitory nature of your products will make it hard to have a product page that will rank as it seems they are changing. Just something else to consider.
Cheers!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Regarding internal duplicate content
Suppose two of my webpages from the same site are having 30% to 35% common content. The reason behind this common content is that I put same data and images (in the main content area) since both pages are partially related. But, title tag, meta description, h1 tag, urls are different.
On-Page Optimization | | b.me
My questions are Can Google consider it as duplicate content?
Can it hamper the ranking of my pages ?
How can I deal with it?0 -
Duplicate page content
These two URLs are being flagged as 98% similar in the code. We're a large ecommerce site, and while it would be ideal to have unique product descriptions on each page we currently don't have the bandwith. Thoughts on what else might be triggering this duplicate content? https://www.etundra.com/restaurant-parts/cooking-equipment-parts/fryers/scoops-skimmers/fmp-175-1081-fryer-crumb-scoop/ https://www.etundra.com/restaurant-equipment/concession-equipment/condiment-pumps/tablecraft-664-wide-mouth-condiment-pump/ Thanks, Natalie
On-Page Optimization | | eTundra0 -
Duplicate content from page links
So for the last month or so I have been going through fixing SEO content issues on our site. One of the biggest issues has been duplicate content with WHMCS. Some have been easy and other have been a nightmare trying to fix. Some of the duplicate content has been the login page when a page requires a login. For example knowledge base article that are only viewable by clients etc. Easily fixed for me as I dont really need them locked down like that. However pages like affiliate.php and pwreset.php that are only linked off of a page. I am unsure how to take care of these types. Here are some pages that are being listed as duplicate: Should this type of stuff be a 301 redirect to cart.php or would that break something. I am guessing that everything should point back to cart.php.
On-Page Optimization | | blueray
https://www.bluerayconcepts.com/brcl...art.php?a=view
https://www.bluerayconcepts.com/brcl...php?a=checkout These are the ones that are really weird to me. These are showing as duplicate content but pwreset is only a link of the KB category. It shows up as duplicate many times as does affilliate.php: https://www.bluerayconcepts.com/brcl...ebase/16/Email
https://www.bluerayconcepts.com/brcl...16/pwreset.php Any help is overly welcome.0 -
How can I write unique and seductive product descriptions about multiple, very similar products?
We are an eCommerce store who sell personalised phone cases, macbook covers, mugs and the like. Our target market is primarily 16-25 and female. We're in the process of redesigning our website www.mrnutcase.com and we desperately need some more enticing product descriptions before the redesign goes live. The problem is that most of our products are exactly the same. For example iPhone 5 case, iPhone 5S Case etc. At the moment our product descriptions are almost the same, but written in a slightly different way. Not only is this dangerous in terms of duplicate content, but it's also extremely boring for the user. With our users being young and female, writing about boring technical specifications isn't going to cut it with the crowd. Obviously, i want each of our pages to rank in Google so I don't want to NoIndex or canonicalize any pages or anything. How can I write unique and enticing product descriptions for very similar products? Would appreciate any ideas! Thanks, Danny
On-Page Optimization | | DannyNutcase0 -
Duplicate Page Title issues
Hello, I have a duplicate page title problem: Crawl Diagnostics Reported that my website got **sample URLs with this Duplicate Page Title **between:
On-Page Optimization | | JohnHuynh
http://www.vietnamvisacorp.com/faqs.html and these URLs below:http://www.vietnamvisacorp.com/faqs/page-2
http://www.vietnamvisacorp.com/faqs/page-3
http://www.vietnamvisacorp.com/faqs/page-4
http://www.vietnamvisacorp.com/faqs/page-5 I don't know why, because I have already implemented rel=”next” and rel=”prev” to canonical pages. Please give me an advice!0 -
Duplicate Pages software
Hey guys, i was told few hours ago about a system that can take few of your keywords and automatically will create new links and pages (in the map file) for your website, so a website that was build with 20 pages( for example) will be shown to SE as a site with hundreds of pages, thing that should help the SEO IS anyone heard about such a software? is it legal? any advice that you can give on this mater? Thanks i.
On-Page Optimization | | iivgi0 -
Product Title Formating Question
The majority of the products I sell require lengthy product titles, I have 600+ items that have titles over 70+ characters. In the interest of reducing the character count (Product Feeds) I'm trying to eliminate unnecessary "stop words" in the titles, such as "and", "with" etc.. I've listed an example of a current product listing below, followed by two different formats to reduce the character count. Which one if any is better for SEO or should I leave my titles alone and stick with my original format? Current Listing Example: DeWalt Dual Comfort Safety Glasses with Black Frame and Clear Anti-Fog Lens Suggested Listing Example: DeWalt Dual Comfort Safety Glasses-Black Frame-Clear Anti-Fog Lens DeWalt Dual Comfort Safety Glasses/Black Frame/Clear Anti-Fog Lens
On-Page Optimization | | MEldridge0 -
Duplicate content Issue
I'm getting a report of duplicate title and content on: http://www.website.com/ http://www.website.com/index.php Of course, they're the same pages but does this need to be corrected somehow. Thanks!
On-Page Optimization | | dbaxa-2613380