3rd Party hosted whitepapers — bad idea? Duplicate content?
-
It is common the B2B world to have 3rd parties host your whitepapers for added exposure. Is this a bad practice from an SEO point of view?
Is the expectation that the 3rd parties use rel=canonical tags? I doubt most of them do . . .
-
Thanks for the tip. However, isn't it a bad idea to have a bunch of sketchy sites linking to you that are scraping content? Aren't those the types of links we should be actively avoiding?
-
When looking to promote your material through 3rd party sites, make sure to discuss the options of rel-can. Make sure they are OK with sourcing the original files location and URL. Usually they are OK with doing this, as it's in their best interest to do
On a sidebar: Also make sure to embed any links in the PDF, White paper, infographic, or articles etc, with absolute link practices (if pointing to information on your site) use the entire URL and not just a relative path from the file located on your site/server. Because scrapers like to just 'scrape' content and publish automatically to spam sites, without either you're or the 3rd party knowledge, those links they scrape will automatically point back to internal pages or information referred to in your white paper on your site, crediting you with the link, the value and of the source original content. I like to make sure this is always done to get any credit I can when these black hat scraper sites hit work and try to re-publish.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicated content multi language / regional websites
Hi Guys, I know this question has been asked a lot, but I wanted to double check this since I just read a comment of Gianluca Fiorelli (https://mza.seotoolninja.com/community/q/can-we-publish-duplicate-content-on-multi-regional-website-blogs) about this topic which made me doubt my research. The case: A Dutch website (.nl) wants a .be version because of conversion reasons. They want to duplicate the Dutch website since they speak Dutch in large parts of both countries. They are willing to implement the following changes: - Href lang tags - Possible a Local Phone number - Possible a Local translation of the menu - Language meta tag (for Bing) Optional they are willing to take the following steps: - Crosslinking every page though a language flag or similar navigation in the header. - Invest in gaining local .be backlinks - Change the server location for both websites so the match there country (Isn't neccessery in my opinion since the ccTLD should make this irrelevant). The content on the website will at least be 95% duplicated. They would like to score with there .be in Belgium and with there .nl in The Netherlands. Are these steps enough to make sure .be gets shown for the quarry’s from Belgium and the .nl for the search quarry’s from the Netherlands? Or would this cause a duplicated content issue resulting in filtering out version? If that’s the case we should use the canonical tag and we can’t rank the .be version of the website. Note: this company is looking for a quick conversion rate win. They won’t invest in rewriting every page and/or blog. The less effort they have to put in this the better (I know it's cursing when talking about SEO). Gaining local backlinks would bring a lot of costs with it for example. I would love to hear from you guys. Best regards, Bob van Biezen
Intermediate & Advanced SEO | | Bob_van_Biezen0 -
Duplicate page content on numerical blog pages?
Hello everyone, I'm still relatively new at SEO and am still trying my best to learn. However, I have this persistent issue. My site is on WordPress and all of my blog pages e.g page one, page two etc are all coming up as duplicate content. Here are some URL examples of what I mean: http://3mil.co.uk/insights-web-design-blog/page/3/ http://3mil.co.uk/insights-web-design-blog/page/4/ Does anyone have any ideas? I have already no indexed categories and tags so it is not them. Any help would be appreciated. Thanks.
Intermediate & Advanced SEO | | 3mil0 -
Something happened within the last 2 weeks on our WordPress-hosted site that created "duplicates" by counting www.company.com/example and company.com/example (without the 'www.') as separate pages. Any idea what could have happened, and how to fix it?
Our website is running through WordPress. We've been running Moz for over a month now. Only recently, within the past 2 weeks, have we been alerted to over 100 duplicate pages. It appears something happened that created a duplicate of every single page on our site; "www.company.com/example" and "company.com/example." Again, according to our MOZ, this is a recent issue. I'm almost certain that prior to a couple of weeks ago, there existed both forms of the URL that directed to the same page without be counting as a duplicate. Thanks for you help!
Intermediate & Advanced SEO | | wzimmer0 -
Best method for blocking a subdomain with duplicated content
Hello Moz Community Hoping somebody can assist. We have a subdomain, used by our CMS, which is being indexed by Google.
Intermediate & Advanced SEO | | KateWaite
http://www.naturalworldsafaris.com/
https://admin.naturalworldsafaris.com/ The page is the same so we can't add a no-index or no-follow.
I have both set up as separate properties in webmaster tools I understand the best method would be to update the robots.txt with a user disallow for the subdomain - but the robots text is only accessible on the main domain. http://www.naturalworldsafaris.com/robots.txt Will this work if we add the subdomain exclusion to this file? It means it won't be accessible on https://admin.naturalworldsafaris.com/robots.txt (where we can't create a file). Therefore won't be seen within that specific webmaster tools property. I've also asked the developer to add a password protection to the subdomain but this does not look possible. What approach would you recommend?0 -
Duplicate Page Content - Shopify
Moz reports that there are 1,600+ pages on my site (Sportiqe.com) that qualify as Duplicate Page Content. The website sells licensed apparel, causing shirts to go into multiple categories (ie - LA Lakers shirts would be categorized in three areas: Men's Shirts, LA Lakers Shirts and NBA Shirts)It looks like "tags" are the primary cause behind the duplicate content issues: // Collection Tags_Example: : http://www.sportiqe.com/collections/la-clippers-shirts (Preferred URL): http://www.sportiqe.com/collections/la-clippers-shirts/la-clippers (URL w/ tag): http://sportiqe.com/collections/la-clippers-shirts/la-clippers (URL w/ tag, w/o the www.): http://sportiqe.com/collections/all-products/clippers (Different collection, w/ tag and same content)// Blog Tags_Example: : http://www.sportiqe.com/blogs/sportiqe/7902801-dispatch-is-back: http://www.sportiqe.com/blogs/sportiqe/tagged/elias-fundWould it make sense to do 301 redirects for the collection tags and use the Parameter Tool in Webmaster Tools to exclude blog post tags from their crawl? Or, is there a possible solution with the rel=cannonical tag?Appreciate any insight from fellow Shopify users and the Moz community.
Intermediate & Advanced SEO | | farmiloe0 -
How to Fix Duplicate Page Content?
Our latest SEOmoz crawl reports 1138 instances of "duplicate page content." I have long been aware that our duplicate page content is likely a major reason Google has de-valued our Web store. Our duplicate page content is the result of the following: 1. We sell audio books and use the publisher's description (narrative) of the title. Google is likely recognizing the publisher as the owner / author of the description and our description as duplicate content. 2. Many audio book titles are published in more than one format (abridged, unabridged CD, and/or unabridged MP3) by the same publisher so the basic description on our site would be the same at our Web store for each format = more duplicate content at our Web store. Here's are two examples (one abridged, one unabridged) of one title at our Web store. Kill Shot - abridged Kill Shot - unabridged How much would the body content of one of the above pages have to change so that a SEOmoz crawl does NOT say the content is duplicate?
Intermediate & Advanced SEO | | lbohen0 -
Duplicate Content/ Indexing Question
I have a real estate Wordpress site that uses an IDX provider to add real estate listings to my site. A new page is created as a new property comes to market and then the page is deleted when the property is sold. I like the functionality of the service but it creates a significant amount of 404's and I'm also concerned about duplicate content because anyone else using the same service here in Las Vegas will have 1000's of the exact same property pages that I do. Any thoughts on this and is there a way that I can have the search engines only index the core 20 pages of my site and ignore future property pages? Your advice is greatly appreciated. See link for example http://www.mylvcondosales.com/mandarin-las-vegas/
Intermediate & Advanced SEO | | AnthonyLasVegas0 -
Subdomains - duplicate content - robots.txt
Our corporate site provides MLS data to users, with the end goal of generating leads. Each registered lead is assigned to an agent, essentially in a round robin fashion. However we also give each agent a domain of their choosing that points to our corporate website. The domain can be whatever they want, but upon loading it is immediately directed to a subdomain. For example, www.agentsmith.com would be redirected to agentsmith.corporatedomain.com. Finally, any leads generated from agentsmith.easystreetrealty-indy.com are always assigned to Agent Smith instead of the agent pool (by parsing the current host name). In order to avoid being penalized for duplicate content, any page that is viewed on one of the agent subdomains always has a canonical link pointing to the corporate host name (www.corporatedomain.com). The only content difference between our corporate site and an agent subdomain is the phone number and contact email address where applicable. Two questions: Can/should we use robots.txt or robot meta tags to tell crawlers to ignore these subdomains, but obviously not the corporate domain? If question 1 is yes, would it be better for SEO to do that, or leave it how it is?
Intermediate & Advanced SEO | | EasyStreet0