Help us with Moz Academy!
-
Hey Q&Aers!
I just wanted to create a discussion thread here to talk solicit some feedback and help with Moz Academy! We want your help coming up with future lessons so we’re getting you the content you need. So, think about what you’d or your team would like to learn from Rand and others at Moz. Let us know!
“So, what is Moz Academy?” you may ask. Well, Moz Academy gives subscribers the power to be better marketers, which will enable them to use Moz’s products with more depth and awesomeness. We want to provide a hub of marketing knowledge that will create a stronger community where people can teach each other while using Academy as a frame of reference. The key to this project is empowering you to kick even more ass than you already do!
If you have any questions about Moz Academy, feedback about lessons, or ideas on a future curriculum please feel free to get involved in the discussion below.
Looking forward to see what everyone comes up with.
-
Hi team moz.
Do you can put subtitles to videos in my case the Spanish?
-
Hi on this lesson:
http://moz.com/academy/elements-of-links, you can also give a link a title attribute. In my humble opinion that was missed in that lesson but is important for usability and SEO. -
Absolutely, loving the content, my one request....might be worth date stamping the content...i.e. "this information is correct as of 14/07/2013"
As we all know algorithms update and best practice changes....might help users determine the freshness of the content.
-
Tiny typo in the last paragraph at http://moz.com/academy/what-to-share-on-social-networks
"Remember to always revisit the fundament questions"
-
Awesome! I actually just spoke with our local expert David Mihm and we have around 9 lessons planned around local. We hope to have them all ready to go around the end of October!
-
First of all, thanks for the awesome videos.
I live in kind of a small town and work with a lot of local brick and mortar businesses. I could really benefit from some videos on local SEO and local inbound marketing.
Thanks,
Scott
-
We have plans for both!
-
Good ideas. I will talk to Rand about using specific case studies. I know he likes to talk about other what other companies are doing, but maybe we can pinpoint it a little more.
-
Love all the ideas here Gagan!
I like all the topics you cover here. #5 = That's a lot of visits to generate a year, but I think we can manage something about driving up traffic.
-
I will put that in the feature pipeline! Thanks.
-
Hey!
Are you talking about the 2nd video on the Inbound section? This one: http://moz.com/academy/marketing-funnel
Thanks for the help!
-
Your are missing content from the 3rd point in the 2nd video.
-
+1 for download videos!
-
Thank You.
-
Thanks Nick,
Back in June, Rand did a post on Generosity and Entitlement. These type of posts I find enjoyable on a couple of levels: they are not the same "How to link, etc." posts that we all see, and they are about the heart of business...The people in the business. They are about how do we develop conflict and how do we resolve conflict. They are about are we just in it to make money or can there actually be something greater?So, Keep up the good work for all of you at Moz. Frankly, it's my third home.
-
Thank you for writing this Robert!
I couldn't agree with you more! Building your culture is foundational. Before doing the work, it's important to talk about how to do the work. And the how is all about culture. Are we collaborative? Transparent? Focused on solutions? Okay with failure? Willing to take risks? What's the most important thing to us? How do we want to give and take feedback? What should we do when we disagree about something important? and on and on...
-
Whoa! Excellent suggestion. I love the idea of adding a section about building a great company and I know Rand is extremely passionate + knowledgable about the topic. I will put something in the queue for that type curriculum and send out an internal email to get some ideas around it. Many thanks for the awesome and well thought out suggestion.
-
Hello Nick,
In looking over what you have now it is a nice mix and obviously some great topics. One of the issues many seem to miss is the actual business of Inbound Marketing, Earned Marketing (thanks Rand), SEO, or marketing in general. Many of those who come to Moz are starting out as "freelance SEO's" and wanting to build a business around their profession or trying to establish a lifestyle business for themselves. Some already have agencies and are wanting to grow. And, others are working for someone and still can use some of the entrepreneurial knowledge.
Many seem to know a bit about SEO and, minimally, where to go for the data, but have little understanding of the business of marketing: Do's and Don't to customer acquisition, How to prospect, what are the best mechanisms to "get the word out" about your services? Or, How do I charge for this or that? What are the pitfalls I need to be aware of? What kind of contract should I have? Who do I hire first? How do I hire? How did Moz (or other companies) create the culture that they have? etc.
The last one is very important in my opinion. You guys say a lot about the story of Moz and TAGFEE and that is good. But some may not realize that it takes work to create a culture and it takes a set of beliefs at the top that are unshakable. IMO, if you are to truly build a great company, you have to go far beyond "Core Values" and "Mission Statements:" You have to go to living what you say you believe. Moz has proven many times that Transparency is important (think bandwidth arbitrage-that one blew me away and I still tell people about the way you guys just said, "This is what happened.") The same is true for the rest of TAGFEE. But, it did not happen because someone thought it was cool and then sprinkled unicorn dust everywhere. So, Culture Acquisition is something you can teach.
I know because over the last few years I borrowed a bit from you guys. I walk into an office that I love to be in with people I love to work with. It did not get this way overnight nor by accident. It was deliberate, others had buy in, and it has taken and is still taking time. But, that culture is what prospective clients see when they sit in our offices. That culture is what brings people asking if we are hiring. That culture is what has interns showing up, working, and looking forward to coming to work here when school is out for them. If you can teach people the importance of a quality culture and how to achieve it, they will be flocking to your doors.
I look forward to seeing the end result.
Best,
Robert Fisher
-
Hi Nick,
My compliments for the excellent video - quality and stuff out there from Mr. Rand
a) Is it possible to download videos and store it so as to view it as per convenience.
b) Some of the topics to my view will add value, if covered are:-
-
Reputation Management,
-
Brand Building for Small to Medium Sites,
-
Competition Management through Search Engines,
-
Tips for Level 2 Sites who are through with Beginner SEO - Onpage & Offpage to double up traffic -
-
A live case study for sites on how they doubled up visitors from 1 Lakh to 2 Lakh or say 5 Lakh to 10 Lakh in a year
-
-
I absolutely agree with Nick on the case studies, this is for me most relevant as it gives better insights in how other people are using certain tools and creating a strategy around it then straight forward following marketing books.
I'd also would like to see some more videos on technical SEO and dealing with really big sites.
Looking forward to more videos!
-
+1 for Mobil and Video Marketing related topics!
-
Hi Nick,
This is a fantastic resource that we can share internally with our team members. My feedback below:
- More case studies will be awesome. Showcasing real time examples to drive home the concepts would be really helpful
- More discussion on the effectiveness and usage of analytics in marketing campaigns would be very helpful
- Topics like mobile and video marketing would also be very helpful
Cant wait to see more content in the academy. Great initiative. Just this resource in itself is worth the pro membership fee.
Cheers,
SEO5..
-
Woops! Thanks. Should be all fixed up.
-
Cool!
(link above is broken: http://moz.com/academy )
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does increase in DA increase Moz Trust score?
I have checked many website which in my office. Have a confusion Does increase in DA increase Moz Trust score? I have a website https://emocrest.com/ which is new one and Moz Trust score as of now is 1 only. Well, most of the projects I'm handling in our office having 2,3,4 in the range. How this MT value is calculated and does it got any relation with the change in Domain Authoiry or the page authority of a website?
Moz Pro | | nazfazy1 -
Moz isn't recognizing content on our website hosted on bubble.is
Hi all. We have a bubble.is site and it's difficult to get Moz to recognize the text on the site (even though Google seems to recognize it most of the time). The pages are recognized...just not the text. **In case you want to play around: ** https:getmarlow.com/about https://getmarlow.com/article/gather-data-on-where-your-time-and-energy-go-1579415891021x868278876529492000
Moz Pro | | Marlow20 -
Moz Pro Tools
Hello I ran into a error while using Moz Pro Tools Crawl Site feature. Stating that my wordpress website could not be crawled. When contacting moz they sent me this screenshot stating the reason for this error is because of the odd ip address highlighted in yellow. Only time I've seen this particular ip-address is during local development. If anyone has any advice on how to fix this or what may have caused this issue. I feel this maybe effecting the site's overall search visibility. ednqnL7
Moz Pro | | willakawillow220 -
Issues with Moz producing 404 Errors from sitemap.xml files recently.
My last campaign crawl produced over 4k 404 errors resulting from Moz not being able to read some of the URLs in our sitemap.xml file. This is the first time we've seen this error and we've been running campaigns for almost 2 months now -- no changes were made to the sitemap.xml file. The file isn't UTF-8 encoded, but rather Content-Type:text/xml; charset=iso-8859-1 (which is what Moveable Type uses). Just wondering if anyone has had a similar issue?
Moz Pro | | BriceSMG0 -
Stupid question: why SEOMOz has become MOZ?
According to their On-Page Report Card the URL should include the main keyword i.e. SEO in their case, so why do they get an F grade If I check their main page www.moz.com for the keyword SEO? Thanks for your comments!
Moz Pro | | mcany0 -
Help with various bit?
Hi again, Right I have wrote some notes on what I have read on here, the web and from my diagnostics. Our site is a e-commerce site for mens designer clothing. All back end editing has to be done by the web firm who host it. We can edit CMS stuff such as SEO title, descriptions, product info etc... Any help or clarification would be greatly beneficial, right lets go (sorry about the long read). <70 title characters, this is something I am going to implement on the back of some advice on here. Does it matter what order words appear in the title? Eg) Mens Blue Armani Jeans Jacket or Blue Armani Jeans Mens Jacket. Would it really matter? Is it good practice or worthwhile to use seo titles with the colour of the item at the front? I ask this as I am not sure if we would be affected by starting the first few words of each title with the brand name. eg) Blue Armani Jeans, Red Armani Jeans as opposed to Armani Jeans in Blue, Armani Jeans in Red? SEO title still, should I just include what that item is and nothing else? Or does adding something else at the end go against you? eg) Blue Armani Jeans as opposed to Blue Armani Jeans | Mens Armani Jeans UK? Am I trying too hard to get relevant words in there? Our meta descriptions are about 170-220 characters long for each item/page, is this too much? Sometimes struggle with the uniqueness of descriptions, as we can have loads of the same item, but only the colour is different. So after 5 go's, words get harder to put together. What % of a description do you think needs to be unique? Next is what comes from the crawl diagnostics Duplicate Page Titles: We are being warned because each page is showing up with a sort applied to it or pages that no longer exist. We also have filters for product types, so we show as dups for say all-clothing/armani-jeans/ has the same SEO features as shirts/armani-jeans/ and say jeans-trousers/armani-jeans/. I don't have the ability to SEO the filtered titles in the CMS. How would I fix this? Long URL: How important is the length of the URL? I make sure the URL is what the item is eg) armani-jeans-mens-jacket-6A554. The number at the end is the items style number. Should I always keep the URL as short as possible? And how far over the 115 is acceptable as for some items were only 1-10 characters over and its hard to go shorter? No. of links per page: Due to being an e-commerce site, pages such as TOPS could have over 100 products easy, not to mention the links in navigation etc... How important is this? Rel Cononical: We have 2,591 of these. What are they, how can I fix it? It is important? H1 tags: Should these be put on keyword phrases on each brands page? Should it go on the homepage only? How many H1 tags on a site/page can you have? I can't go back end code so webfirm would have to edit. Howver in CMS I can H1 product decriptions and brand descriptions, would that be useful? Keywords within the CMS, how useful are these? They are becoming a pain to do, so I don't want to do them if I dont have to. How many would be too many? Product On Page Descriptions: How long should these be? Does it matter if its a bullet list of features? Or should it just be 2-3 lines of what the item is, features etc...? Sorry for the long essay, just my notes from the last few days. Thanks Will ps. if you want to view the site its www.designerboutique-online.com
Moz Pro | | YNWA0 -
Seo Moz for Clients
One thing I recently pondered following the introduction of logos on reports bringing that level of personalisation for the customers is ... would it be somehow possible to take it a step further and have a login on your own personal site that could somehow enable clients to download and look at the information as and when they wanted. An almost mini sep moz for clients where customers login through your own site ?
Moz Pro | | onlinemediadirect0