Getting over that DA hump...
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Hi All,
I have a client with a sizeable international manufacturing operation who we've managed to get up to a DA of 40 over time. However, things seem to have levelled out, and I'm not sure how to mix it up to get the numbers back on the rise.
We create regular blog and social content, run press releases bi-weekly, optimize on-page content and stay on top of all technical issues. What else can we do??
Any suggestions are greatly appreciated, Thanks.
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I would suggest utilizing larger content marketing campaigns geared at the industry / vertical authorities.
At the same time, be careful to place too much weight on DA as a metric of concern. DA is a result of high level link and content strategies.
It is great for comparative purposes, and serves as a fantastic benchmark, but search revenue, CRO, acquisition and retention for your your audience is probably more important.
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Keep in mind that DA is closer to logarithmic than linear.
It takes 10x as much work to move the needle from 40 to 50 as it did to move the needle from 30 to 40.
So, you said things seem to have "levelled out"..... Sir, the pitch has become awfully steeper and when you hit 60 the pitch becomes desperate and overhanging.
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Could you detail this process a bit more?
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David,
If you're not already, perhaps incorporate stakeholders and vertically aligned entities into your content process. By interviewing, featuring, and providing useful reasons for them, you have a good shot at building both goodwill and quality inbound inks, the latter being crucial to getting over the hump.
Good luck!
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