Infinite Scrolling in On-Page Search Results
-
We have a website being built that will effectively function like an e-commerce site. When customers search within the site, we will display the results (sometimes hundreds).
We were thinking of implementing infinite scrolling, but with so many results which all function as links to product pages, would this look funny i.e. having too many onpage links? Would the links at the bottom pretty much just be ignored (which is fine) or would they bring disrepute to the results further toward the top of the page?
Thanks!
-
From a UX perspective, infinite scrolling will only work on certain type of sites (e.g. sites with lots of user-generated content that are short and concise). If users are expecting a never-ending list of info, such as Twitter, Facebook, this will be a good idea.
However, for an ecommerce store, infinite scrolling may not be ideal. What the end-users want is to obtain the most appropriate result, rather than a variety of results. Using infinite scrolling in this case will be counter-productive instead. Users may be put off by irrelevant results and may feel difficult controlling their experience on your store, amongst many other reasons.
There are reasons why Google has not implemented infinite scrolling for search results yet, and you should take these into account. Here's an article that may be useful to you: http://www.searchenginejournal.com/reach-a-definite-logical-end-using-infinite-scrolling/64008/
-
Thanks very much, it was very interesting. It seems like it isn't too much of an issue, or at least, we can make it a non-issue, and it's whatever we think would be best from a design/UX perspective.
-
Philip,
There's been a question similar to yours a few weeks ago, I suggest you check it out, it might respond your question as well:
http://moz.com/community/q/best-way-to-break-down-paginated-content
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages Not Showing Up In Search After Being Indexed....
Hello, I'm trying optimize my google search for local business in Fort Myers, FL area. I've created specific keywords that people are searching and have made my page title and on-page experience reflect this relevency. However, the page isn't appearing anywhere on google search even though search console has stated that the page has been indexed. My question is, how do I trouble shoot this so that I can appear in local search for these search terms?
On-Page Optimization | | scottgray06200 -
No meta description on category page
Hi Moz is reporting no meta description on a wordpress category page like this one: http://www.dwliverpoolphotography.co.uk/category/uncategorized/ Can I add a meta description to a category? Best wishes. David.
On-Page Optimization | | WallerD0 -
Does having landing page text beneath the products at the base of the page hinder SEO?
I have a site that is capable of hosting the landing page description either above the products under the H1 or below them at the bottom of the page before the footer. I have always chosen to keep the text "above the fold" as presumably this would be crawled sooner in relation to the rest of the page content than had it been at the bottom. However, this means that I can only really write just a few sentences for each landing page - otherwise the products would shift further down the page - and I don't think this is good from a UX POV. Question: If I move the bulk of my landing page descriptions to the text snippet located underneath the products, could this negatively affect my SEO? Text at the bottom of the page is obviously not significant for users, so is there a chance this could be seen as spam?
On-Page Optimization | | Silkstream0 -
Spammy page titles
Over the last couple of weeks, I have noticed that Google aren't showing the page titles for my online shop anymore. They're set up with a third party plug-in piece of software, and while it's an old version of the software, the developer said it wouldn't be causing issues. They have suggested that I re-write my page titles to be less spammy. The thing is, Google haven't attacked just spammy looking titles, they're just taking a swoop through my whole site and not showing any of my page titles in their search results. I'm getting "Category Name - Shop Name" showing. Here's some of the page titles no longer appearing and I honestly have no idea how to rewrite these to not be spammy. Are there any good articles on what's spammy and what isn't? "Coconut oil - best tasting in Australia. Buy online from <my business="" name="">"</my> "Discount Vitamix Blender. Best deal in Australia. Buy online from <my business="" name="">."</my> "Natural & Organic skin care for the face | buy online in Australia from <my business="" name="">."</my> There are others that are showing the real page titles, but I think it's only a matter of re-indexing before they're all not showing. Any clue?
On-Page Optimization | | sparrowdog0 -
Temporary Redirect pages
Hi, Temporary Redirect pages example when a non member goes to http://www.Somesite.com/detail/Username-Mike As he clicks the user names the user is directed to the login page http://www.Somesite.com/user/login We have 50K user accounts and 50K pages of content and each page has an option to comment and to comment user should be a member Moz campaing i get these 1,000's of links in Temporary Redirect page What is the action i can take thanks
On-Page Optimization | | mtthompsons0 -
If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
On-Page Optimization | | CustomOnlineMarketing0 -
Organic Landing Pages...
For one of our sites (fastcubes.com) I noticed our landing pages were ranking and getting a few organic visits. Considering they were made specifically for PPC, I thought maybe we should create landing pages that would not be present in the navigation of the site but for the purpose of optimizing for keyword variations. For example work station cubicles vs office workstation. We have a page optimized for office workstation but having another optimized for work station cubicles is redundant. Would it be a good idea to create this as a page that is not present in the navigation for the sole person of hopefully being ranked and getting traffic for that specific keyword? Thank you in advance for your help!!
On-Page Optimization | | DevonIntl0 -
Page title
So if we have a main category page on our site (mines an ecommerce site), do we go for more than that main keyword phrase for that category of products, or is it better to just keep it by itself, and not utilize the 65-70 characters available?
On-Page Optimization | | azguy0